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Module 203

The document outlines the differences between quantitative and qualitative research, highlighting their distinct methodologies, data collection techniques, and analysis approaches. Quantitative research focuses on measurement and statistical analysis, while qualitative research emphasizes understanding and interpreting social phenomena. The document also discusses the roles of literature review, data collection, and reporting in both research types.

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Iris Jacob
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3 views

Module 203

The document outlines the differences between quantitative and qualitative research, highlighting their distinct methodologies, data collection techniques, and analysis approaches. Quantitative research focuses on measurement and statistical analysis, while qualitative research emphasizes understanding and interpreting social phenomena. The document also discusses the roles of literature review, data collection, and reporting in both research types.

Uploaded by

Iris Jacob
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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PRACTICAL

RESEARCH 1
QUANTITATIVE AND
QUALITATIVE
RESEARCH
• Quantitative and Qualitative Research
LESSON OBJECTIVES
At the end of the session, the student will be able to:

3
1
Differentiate quantitative
2 Evaluate the strengths and
weaknesses of quantitative
and qualitative research; and qualitative research.

Explain the differences of


quantitative and qualitative
research in the research
process; and
Quantitative and Qualitative Research
QUANTITATIVE AND
QUALITATIVE RESEARCH
QUANTITATIVE
RESEARCH
• concerned with phenomena involving quantity or
measurement
QUALITATIVE
RESEARCH
• about understanding phenomenon concerning quality or
kind
QUANTITATIVE AND
QUALITATIVE RESEARCH

Both research designs:


• concerned about data reduction and the appropriateness of
research methodologies to research questions
• seek to relate data analysis to published research studies and
to ensure that no deliberate distortions occur, and
• address the importance of transparency and the issue of error
(Bryman, 2012).
QUANTITATIVE AND
QUALITATIVE RESEARCH

QUANTITATIVE QUALITATIVE
RESEARCH RESEARCH
• A type of educational • A type of educational
research in which the research in which the
researcher decides what researcher relies on the
to study. views of the participants.
QUANTITATIVE AND
QUALITATIVE RESEARCH

QUANTITATIVE QUALITATIVE
RESEARCH RESEARCH
• Ask specific narrow questions. • Ask broad, general questions.

• Collects data from • Collecting data consisting


participants. largely of words (text) or
image (picture).
• Analyzes numbers using • Descriptions and analysis of
statistics. words for themes.
• Conducts the inquiry in • Conducts inquiry in subjective,
unbiased, objective manner. biased manner.
QUANTITATIVE AND
QUALITATIVE RESEARCH
QUALITATIVE QUANTITATIVE
RESEARCH RESEARCH
• aims to understand and • aims to test a hypothesis by
interpret social phenomena looking at the variable's
in their natural settings relationship, differences, or
effect on each other,
sometimes under a
controlled environment
• more subjective • more objective
• uses either unstructured or • uses structured research
semi-structured research instruments
instruments
QUANTITATIVE AND
QUALITATIVE RESEARCH
QUALITATIVE QUANTITATIVE
RESEARCH RESEARCH
• applies nonprobability • large sample size is needed
sampling techniques in to ensure representativeness
selecting a small sample and by applying probability
describes a problem or sampling techniques.
condition from the
respondent's view.
• data collected are in the form • data collected are in the form
of words, images, or objects of numbers and statistics and
and are analyzed inductively are analyzed deductively.
QUANTITATIVE AND
QUALITATIVE RESEARCH
QUALITATIVE QUANTITATIVE
RESEARCH RESEARCH
• Data analysis involves the • Data analysis involves
identification of patterns, identifying statistical
features, or themes without relationships among the
using any statistical tests, variables using statistical
tests
• results are presented as • results are presented in
written descriptions, tables, graphs, and charts.
photographs, videos, and
sound recordings
Quantitative and Qualitative Research
in the Research Process
1. Identifying a research problem.

QUANTITATIVE QUALITATIVE
RESEARCH RESEARCH
• Description of trends or • An exploration in which
an explanation of little is known about the
variables’ relationships. problem.
• A detailed understanding
of a central phenomenon.
2. Reviewing the literature

QUANTITATIVE QUALITATIVE
RESEARCH RESEARCH
• Major role through • Minor role in suggesting
suggesting the research the research questions to
questions to be asked. be asked.
• Justifying the research • Justify the importance of
problem and the need for studying the research
the direction of the study. problem.
3. Specifying a purpose for the research

QUANTITATIVE QUALITATIVE
RESEARCH RESEARCH
• Be specific and narrow. • Be general and broad.
• Seek measurable, • Seek to understand the
observable data on participants’ experiences.
variables.
4. Collecting data

QUANTITATIVE QUALITATIVE
RESEARCH RESEARCH
• Collecting data using • Collecting data using forms
instruments with preset with general, emerging
questions and research. questions to permit the
participant to generate
• Collecting info from a responses.
large number of • Gathering word(text) or
individuals. image(picture) data.
• Collecting info from a small
number of individuals or sites.
5. Analyzing and Interpreting data

QUANTITATIVE QUALITATIVE
RESEARCH RESEARCH
• Data analysis tends to • Text analysis.
consist of statistical analysis. • A description of themes.
• Describing trends, • Stating the larger meaning of
comparing group findings.
differences, relating
variables.
• Interpretation tends to
consist of comparing results
with prior predictions and
past research.
6. Reporting and Evaluating research

QUANTITATIVE QUALITATIVE
RESEARCH RESEARCH
• Tend to use standard • A flexible, emerging
fixed structure and structure and evaluative
evaluation criteria. criteria.
• Take an objective and • Take a subjective and
unbiased approach. biased approach.
THAT'S ALL. THANK
YOU!
Any Questions?

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