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lecture 6 - color art apretiotion

The lecture discusses the significance of color in design and its psychological effects on emotions and behavior. It highlights how color influences decision-making and marketing strategies, with examples of how different colors are used in various contexts, such as fast food and children's products. Additionally, the document notes that color perception can vary across cultures and emphasizes the importance of considering light and illumination when using colors in design.

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5 views

lecture 6 - color art apretiotion

The lecture discusses the significance of color in design and its psychological effects on emotions and behavior. It highlights how color influences decision-making and marketing strategies, with examples of how different colors are used in various contexts, such as fast food and children's products. Additionally, the document notes that color perception can vary across cultures and emphasizes the importance of considering light and illumination when using colors in design.

Uploaded by

rfvb5qtxk4
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Creative Awareness

Lecture 6

Dr.Nivin Elrefaey
THE POWER OF COLOR
?Where does color come from
• A ray of light is the
source of all color.

• Without light, color


does not exist.

• Light is broken down


into colors of the
spectrum. You can
often see a variety of
colors in a bright beam
when you look at
something like a
rainbow.
Color
• Color can alter the
appearance of form and
space.

• Color can affect our


performance abilities and
change our moods.
Color psychology provides
insight to how people view the
world, from the perspective of
their mood, emotions and
even behaviors.
Colors exert a
profound influence
upon our emotions,
and emotions are the
driving force behind
decision-making.
Drawing on this, industrial psychologists have
come to recognize the importance of colors as
subliminal catalysts.
You'd be wise to consider the
psychology of color when designing
your marketing materials. Be it
business card, brochure, web site,
posters or other material, you'll be
making color choices. Colors not only
enhance the appearance of the item
-- they also influence our behavior.
You will do well to consider the
impact that the colors you use will
have on your target audience.
For instance, have you noticed that most
fast food restaurants are decorated with
vivid reds and oranges? It's no accident
that these colors show up so frequently.
Studies have shown that reds and
oranges encourage diners to eat quickly
and leave -- and that's exactly what fast
food outlets want you to do.
Ever notice that toys,
books and children's web
sites usually contain large
blocks of bright, primary
colors? Young children
prefer these colors and
respond more positively
than they do to pastels or
muted blends.
Notice a trend
in top
websites and
?their colors
What do they all
?mean
The impact of any given color can vary
from culture to culture.
In the West, black is associated with
death, but funeral colors throughout
Asia are white, and in ancient Egypt,
they were yellow.
Green: Green is the
most frequent color in
the natural universe
and the second most
popular “favorite color”
choice. It has also
recently become
synonymous with
energy created from
renewable sources.
Design elements - Colour

Colours such as
red, orange and
yellow can
create an
illusion of
.warmth
Yellow: Yellow, the color of the sun, carries
with it associations of good luck and a
positive future.
How about
? this yellow

Yellow is the color of sunshine. It’s associated with joy, happiness, intellect, and energy. Yellow
produces a warming effect, arouses cheerfulness, stimulates mental activity, and generates
muscle energy.
Shades of yellow (when gray is added) are visually unappealing because they lose cheerfulness
and become dingy. Dull (dingy) yellow represents caution, decay, sickness, and jealous.
Color is the most vital and expressive
of the elements of design.

It effects us psychologically and


physically
WARM COLORS red, red-orange, yellow, yellow-orange

COOL COLORS blue, blue-green, green, violet, blue-violet

NEUTRAL COLORS gray, white, and black

NEUTRALIZED COLORS beige, brown, taupe, cream,


ivory, off-black, off-white
PSYCHOLOGICAL AND
PHYSIOLOGICAL EFFECTS
OF EACH COLOR
Each color
• Reflects the personality of client
• Reflects the mood of a room
COLOR IS AFFECTED BY
Light
- Review colors to be used in different lights

- Level of illumination affects color = color may become dull with


too little light, too much light can wash out a color

- Light can affect the mood of a room

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