TOPIC:SAMSUNG

DONE BY:MANISh KUMAR

XB
INDEX ●
●
ACKNOWLEDGEMENT
INTRODUCTION
● EARLY LIFE
● LEADERSHIP
● SAMSUNG PRODUCTS
● APPLE VS SAMSUNG
● MAJOR CLIENTS
● INFLUENCE OVER SOUTH KOREA
● SPONSORSHIP
● ACHIEVEMENTS
● QUESTIONNAIRE
● BIBLIOGRPHY
ACKNOWLEDGEMENT
I would like to express my special thanks of gratitude to my
teacher Manjula vani mam who gave me this wonderful
opportunity to do this wonderful project on the topic Samsung,
which also helped me in doing a lot of research and I came to
know about so many new things I am really thankful to them.
INTRODUCTION
Lee Byung-chul (12 February 1910 – 19
November 1987) was a South korean
businessman. He was the founder of the Samsung
Group, which is South Korea's largest business
group, and one of South Korea's most successful
businessmen. He was a pioneer of modern
entrepreneurship and was a beacon of national
economic development for South Korea.
SAMSUNG GROUP

The Samsung Group is a South Korean

multinational manufacturing conglomerate
headquartered in Samsung town, Seoul,
South Korea.It comprises numerous affiliated
businesses, most of them united under the
Samsung brand, and is the largest South
Korean chaebol (business conglomerate). As
of 2020, Samsung has the 8th highest global
brand value.
EARLY LIFE
Byung-chul was the youngest son of four siblings to
father Lee Chan-woo and mother Kwon Jae-lim.
Byung-chul was the son of a wealthy land-owning
yangban family (a branch of the Gyeongju Lee
clan). He attended high school at Joongdong High
School in Seoul, and then college at Waseda
university in Tokyo but did not complete his degree.
LOGOS OF SAMSUNG

FROM (1993) TO CURRENT DATE

FIRST LOGO DESIGNED

CURRENT LOGO
SEACONG LOGO(1960-
1993)
LEADERSHIP
Leadership

1. Lee Byung-chul (1938–1966, 1968–1987)

2. Lee Maeng-hee (1966–1968), Lee Byung-chul's first
son
3. Lee Kun-hee (1987–2008, 2010–2020), Lee Byung-
chul's third son
4. Lee Soo-bin (2008–2010)
SAMSUNG ●
●
Mobile Phones
Fridge
PRODUCTS ●
●
Camara
Smart watch
SAMSUNG
MOBILES
They are especially known for
their amazing Android phones.
Stable software, Durability,
Good camera, Quality, and
reliability are the main plus
point for Samsung.
SAMSUNG
MOBILE
SALES
SAMSUNG ● Curved Screen TV. Samsung has an
amazing curved screen TV that provides
TELEVISION you with a wide-angle view.
● Excellent Gaming Features.
● Anti-Glare Technology.
● Single Cable Connection.
● Stylish Design.
● Camouflage your TV with Ambient Mode.
● Low Input Lag.
● Experience a Cinematic Life.
TELEVISION
SALES
APPLE VS SAMSUNG
APPLE VS SAMSUNG

● Samsung's 2022 base flagship is

getting old but still manages to keep
an edge over the latest iPhone with its
superior screen and software versatility.
● Samsung sold 73 million phones in
Q1 2022, while Apple was second with
56 million iPhones sold – 23.4% versus
18% of the market, respectively.
MAJOR CLIENT
ROYAL DUTCH SHELL
Samsung Heavy Industries will be the
sole provider of liquefied natural gas
(LNG) storage facilities worth up to
US$50 billion to Royal Dutch Shell for
the next 15 years.
Shell unveiled plans to build the world's
first floating liquefied natural gas (FLNG)
platform. In October 2012 at Samsung
Heavy Industries' shipyard on
Geoje Island in South Korea work
started on a "ship" that, when finished
and fully loaded, will weigh 600,000
tonnes, the world's biggest "ship". That
is six times larger than the largest U.S.
aircraft carrier.
MAJOR CLIENTS
United Arab Emirates
government

A consortium of South
Korean firms, including
Samsung,
Korea Electric Power Corp
oration
and Hyundai, won a deal
worth $40 billion to build
nuclear power plants in the
United Arab Emirates.
CLIENTS
MAJOR
Ontario government

The government of the Canadian province of Ontario signed

off one of the world's largest renewable energy projects,
signing a deal worth $6.6 billion for an additional 2,500 MW
of new wind and solar energy. Under the agreement, a
consortium led by Samsung and the Korea Electric Power
Corporation will manage the development of 2,000 MW-worth
of new wind farms and 500 MW of solar capacity, while also
building a manufacturing supply chain in the province.
INFLUENCE OVER
SOUTH KOREA

Samsung has a powerful

influence on South Korea's
economic development,
politics, media and culture
and has been a major
driving force behind the "
Miracle on the Han River".
Its affiliate companies
produce around a fifth of
South Korea's total
exports.] Samsung's
revenue was equal to 17%
of South Korea's $1,082
billion GDP in 2013.
SPONCERSHIP

Samsung Electronics spent an estimated $14 billion (U.S.) on advertising

and marketing in 2013. At 5.4% of annual revenue, this is a larger
proportion than any of the world's top-20 companies by sales (Apple spent
0.6% and General Motors spent 3.5%). Samsung became the world's
biggest advertiser in 2012, spending $4.3 billion, compared to Apple's $1
billion. Samsung's global brand value of $39.6 billion is less than half that
of Apple.
FEDERATION OF KOREAN INDUSTRIES

The first step of the Federation of The association was founded by

Korean Industries was established in Samsung Group chairman Lee Byung-
August 1961. chul.

He was a noble leader to every Later in life, Byung-chul served as

employee that walked through the chairman of the Federation of Korean
office. Industries and was known as the richest
man in Korea.
ACHIEVEMENTS

● Samsung has steadily become a design-driven firm through various

manufacturing and development processes. By 2002, the company had
established a corporate design center for product research, testing, and
improvement.
● It has won 48 awards at the world-renowned International Design
Excellence Awards (IDEA) 2021.
QUESTIONS
● Who was the founder of the Samsung company?
● What was the revenue of Samsung company in the year
2021?
● Name the main electronic appliances developed by the
Samsung?
ANSWERS
● Ho-Am Byung-chull Lee
● 244.39 billion US dollars or 279.6 trillion Korean won
● The main electronic appliances of Samsung are:

Mobile phones

Television

Camera

Fridge

Microwave oven
BIBLIOGRPHY