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The document outlines the market feasibility for industrial development in Chengalpattu, emphasizing demand analysis, competition, target demographics, and financial assessments. Chengalpattu's strategic location near major industrial and IT hubs, along with its robust transportation infrastructure, supports its growth as a commercial core. The area's economic activity is driven by manufacturing and IT sectors, with significant developments like Mahindra World City and the SEZ corridor enhancing its industrial landscape.

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0% found this document useful (0 votes)
26 views21 pages

studio (1) (1)

The document outlines the market feasibility for industrial development in Chengalpattu, emphasizing demand analysis, competition, target demographics, and financial assessments. Chengalpattu's strategic location near major industrial and IT hubs, along with its robust transportation infrastructure, supports its growth as a commercial core. The area's economic activity is driven by manufacturing and IT sectors, with significant developments like Mahindra World City and the SEZ corridor enhancing its industrial landscape.

Uploaded by

cricketstreet091
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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INDUSTRIAL

DEVELOPMENT
ACROSS
CHENGALPATTU
Group 2
MARKET FEASIBILITY

Market Feasibility related to site and layout encompasses various


factors that impact the viability and success of a project or
development.

CHARACTERISTICS OF MARKET FEASIBILITY:


 Demand analysis: Market size, growth potential.
 Competition analysis: Existing and proposed developments.
 Target audience: Demographics, preferences.
 Market trends and outlook.
 Financial analysis: Costs, revenues, return on investment (ROI).
PROFILE OF CHENGALPATTU

INDIA TAMIL NADU CHENGALPATT


U
 Kanchipuram District Population :
25,56,423

 Area :
2945 Sq.km
 As of November 2019, Chengalpattu was carved out of the
Kancheepuram District post the announcement of district
bifurcation. Being one of the 38 district in Tamil Nadu,
Chengalpattu is base for one of the prime Railways Junction of the
Southern Railway and is an important railway node.

 Strategically positioned in the proximity of the Industrial and IT


hubs, Chengalpattu has the characteristics to be established as a
commercial core with a sturdy rail and road connectivity network.

 The significant Landmark that add value to the district are


Chengalpattu Medical College, Chengalpattu Government Hospital
which is one of the largest hospital in the district.
CONNECTIVITY
 In 2017, there was a proposal to expand the Chennai Metropolitan
Area from 1189 square kilometers to 8878 square kilometers. This
expansion included the Chengalpattu District and Several other
nearby areas. As a result of this proposal, investments in the
region has increased significantly due to several factors, including
more housing option, better transportation links by rail and road,
and improved infrastructure.

 The GST Road has seen increased real estate activity due to
strong connectivity and transportation infrastructure. This has led
to the rapid development of several prominent micro-markets
along the main road.
GST ROAD connects GST ROAD even With a prominent
Chengalpattu , connects the MEPZ connectivity with NH –
Maraimalai nagar, (SEZ), Shriram Gateway 16, NH – 205, NH-48,
Tambaram, Central and Mahendra world Rajiv Gandhi Salai, East
city. Coast Road.
TRASPORT FACILITY

Chennai Chengalpattu Grand


International Railway station Southern
Airport is is located is Trunk(GST)
approximately SH-58, road is one of
41km from Near Mofussil the South
Chengalpattu Bus Terminas India’s most
bustling
National
Highway
extending
ECONOMIC DRIVERS
 ECONOMIC ACTIVITY
 Chengalpattu’s economy consists of two key pillar – Manufacturing
Industry and IT/ITES sector.
 Chengalpattu houses the top Auto and Auto ancillary plants like Ford,
Renault Nissan, Tech Mahindra, TVS and IT major like Infosys, Renault
Nissan and the global FMCG company Pepsi.
 INDUSTRIES
 Maraimalai nagar is known as the Detroit of Chengalpattu with
Established automobile manufacturing units such as Ford Motors,
among many others.
 Mahindra World City is the largest private industrial park in Chennai,
housing an IT SEZ, Auto Ancillary SEZ and an Apparel And Fashion
SEZ.
TIMELINE FOR HARSENNING GROWTH

Development of Mahindra World 2017 Proposal in


Maraimalai Nagar City - India's first turning Chennai
New town in the integrated Business into a Mega City
1980s city in 2002

198 199 200 200 201


0 6 2 3 7

Establishment of an The emergence of


Automobile Major – SEZ Corridor in
Mahindra Ford India 2003
Ltd in 1996
 Originally developed by CMDA in 1980 as a satellite town, the plan
included 10 residential neighborhoods and an industrial area. Over
time, the industrial zone expanded to boost the economy, turning
the town into a key hub for auto-related industries.

 In 1996, the Tamil Nadu government signed an MoU with Mahindra


Ford India Ltd (MFIL), providing 270 acres of land for an
automobile industry. This deal helped attract more people to
Maraimalai Nagar

 Developed through a PPP model by Mahindra Group and TIDCO,


this 1,500-acre project aimed to create an integrated city with
manufacturing, services, housing, education, and infrastructure,
promoting a walk-to-work lifestyle in Chennai.
 The GST Road became an SEZ corridor in 2003, following the
establishment of the Madras Export Processing Zone in 1984. It
now has 5 operational SEZs and over 10 approved projects in
development.

 After seeing rapid growth in areas like Maraimalai Nagar,


Chengalpattu, Sriperumbudur, Tiruvallur, and Kelambakkam,
CMDA proposed a seven-fold expansion of city limits to ensure
planned and balanced development.
EMERGENCE OF MAHINDRA WORLD CITY

Chengalpattu in 2002, Development of housing Suburban sprawl witnessed


when MWC was cluster in support the in
established workforce for MWC 2020
HOUSING GROWTH
 The growth of industries in the outskirts of the city, along with the
SEZ Corridor, has made the GST Corridor a key trade route over
the past twenty years. Office and residential areas have been
expanding south and southwest, where many manufacturing and
IT units are located. Chengalpattu, a rapidly growing town in
southern Chennai, has seen significant development in its IT and
manufacturing sectors.
 The GST Corridor has seen positive growth in the past decade.
Initially, residential development was focused in areas like
Pallavaram, Chrompet, and Tambaram, mainly attracting residents
from southern Chennai. However, as industries grew along the
corridor, more people from other parts of the city began to invest
and move there. Affordable housing and good infrastructure have
been major factors driving this growth.
TRENDS IN RESIDENTIAL UNIT

Chart Title
6000

5000

4000

3000

2000

1000

0
2012 2013 2014 2015 2016 2017 2018 2019 2020
GROWTH PATTERN
INDUSTRIAL POLICY
 Industrial development in India is influenced by both the central and state
governments. While the central government handles things like
transportation infrastructure and taxes, much of the development is shaped
by decisions made at the state level. For example, states like Gujarat and
Tamil Nadu have actively pursued industrialization as a strategy for
economic growth.

 States are responsible for tasks such as acquiring land and creating
industrial infrastructure, often through government agencies. However,
there are some national-level projects, such as industrial corridors, where
the central government provides the overall plan, but the states handle the
actual implementation. This text focuses on two key tools for industrial
development Special Economic Zones (SEZs) and industrial corridors, where
the central government sets the vision, and the states carry out the projects.
 Special Economic Zone (SEZs):
The Act were to attract domestic and foreign investment, promote
exports, create employment, and develop infrastructure.
 Industrial Corridors:
1. The current focus on developing industrial corridors is part of a continuation
of earlier projects like the Golden Quadrilateral and the North-South and
East-West corridors.
2. The Twelfth Plan emphasizes cluster and regional industrial development.
3. The Plan suggests creating National Investment Manufacturing Zones
(NIMZs) and linking existing cities and regions through industrial
corridors to boost manufacturing in the country.
4. These industrial corridors are planned around the Dedicated Rail Freight
Corridors (DFCs), which are being developed by the Ministry of Railways.
5. The industrial corridor policy is relatively new, compared to Special
Economic Zones (SEZs), so there isn't much evidence yet on its impact
because many projects are still in the planning or implementation phase.
EXISTING SCENARIO OF INDUSTRIES ACROSS STUDY AREA
ZONE OF INFLUENCE

Pepsico’s Operation can enhance the growth of related


industries, creating a cluster effect. This attracts more businesses
looking to capitalize on synergies, leading to thriving industrial
ecosystem.

Mamandhur’s industrial growth is driven by its strategic


location , robust infracstructure , supportive Policies, resource
availability, and a skilled labour force. The presence of pepsico
serves as a catalyst, fostering the development of small scale
industries in the area.
INFLUENCE OF INDUSTRIES IN SITE
 The growth of industries in the outskirts of the city, Office and
residential areas have been expanding south and southwest, where
many manufacturing and IT units are located.

 However, as industries grew along the corridor, more people from


other parts of the city began to invest and move there. Affordable
housing and good infrastructure have been major factors driving this
growth.

 And Contributes certain Micro – Markets along NH and SH across the


study area which influence the factor of Residential.

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