Scribd
Upload
7 views

Types of objectives

The document outlines key objectives for business survival, including financial stability, customer satisfaction, and market adaptability. It emphasizes strategies for increasing lead generation, conversion rates, and maximizing profit through revenue growth and cost optimization. Additionally, it highlights the importance of stakeholder satisfaction, ethical business practices, and employee wellbeing.

Uploaded by

Shane Grimes
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
7 views

Types of objectives

The document outlines key objectives for business survival, including financial stability, customer satisfaction, and market adaptability. It emphasizes strategies for increasing lead generation, conversion rates, and maximizing profit through revenue growth and cost optimization. Additionally, it highlights the importance of stakeholder satisfaction, ethical business practices, and employee wellbeing.

Uploaded by

Shane Grimes
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 5

Objectives

Survival
1.FINANCIAL STABILITY: MAINTAIN A POSITIVE CASH FLOW,
MANAGE EXPENSES, AND GENERATE SUSTAINABLE PROFITS
TO SUPPORT ONGOING OPERATIONS AND GROWTH.
2.CUSTOMER S ATISFACTION: PRIORITIZE EXCELLENT
CUSTOMER SERVICE AND BUILD STRONG REL ATIONSHIPS
WITH CLIENTS TO RETAIN EXISTING CUSTOMERS AND
ATTRACT NEW ONES.
3.MARKET ADAPTABILITY: STAY RELEVANT BY MONITORING
MARKET TRENDS, ADAPTING TO CHANGES, AND
CONTINUOUSLY INNOVATING PRODUCTS OR SERVICES.
1. Increase Lead Generation: Increasing the number of leads produced through
various marketing techniques including content marketing, social media
campaigns, search engine optimisation (SEO), and advertising will increase the
pool of possible clients.

2. Increase Conversion Rates: Put your attention on streamlining the sales


procedure to turn a greater proportion of leads into paying customers. This could
be improving how products/services are demonstrated, expediting the purchasing
process, and offering top-notch customer service.

3. Use upselling and cross-selling strategies to persuade current customers to


purchase more or different products/services. Increasing the average transaction
value can be done by providing pertinent product recommendations or alluring
promotions.
Maximising profit
1. Revenue Growth: Focus on increasing sales through effective marketing, sales
strategies, and expanding the customer base.

2. Cost Optimization: Identify cost-saving opportunities, streamline operations,


and negotiate better terms with suppliers to lower expenses.

3. Pricing Strategy: Develop a pricing approach that balances profitability with


customer value perception.
Satisfying Profit
1. Stakeholder Satisfaction: Pay attention to fulfilling the requirements and
expectations of numerous stakeholders, such as clients, staff members, suppliers,
and the neighbourhoods.

2. Ethical Business Practises: Run the company morally, upholding ethical


standards and social responsibilities, even if it means sacrificing immediate
financial gain.

3. Promote the wellbeing of your employees by creating an environment that


encourages their happiness, productivity, and development.

You might also like