CHAPTER

CHAPTER 44
FOUNDATION OF GROUP
BEHAVIOUR

Compiled by Temesgen Belayneh (PhD) 15-1

 Chapter
Chapter Learning
Learning Objectives
Objectives
 After studying this chapter, you should be able to:
– Define groups, and distinguish the different types of groups.
– Identify the five stages of group development.
– Show how role requirements change in different situations.
– Demonstrate how norms and status exert influence on an
individual’s behavior.
– Show how group size affects group performance.
– Contrast the benefits and disadvantages of cohesive groups.
– Contrast the strengths and weaknesses of group decision making.
– Compare the effectiveness of interacting, brainstorming, nominal,
and electronic meeting groups.
– Evaluate evidence for cultural differences in group status and
social loafing, and the effects of diversity in groups.

Compiled by Temesgen Belayneh (PhD) 9-2

 Defining
Defining and
and Classifying
Classifying Groups
Groups
 Group:
– Two or more individuals interacting and interdependent,
who have come together to achieve particular objectives
 Formal Group:
– Defined by the organization’s structure with designated
work assignments establishing tasks
 Informal Group:
– Alliances that are neither formally structured nor
organizationally determined
– Appear naturally in response to the need for social contact
– Deeply affect behavior and performance

Compiled by Temesgen Belayneh (PhD) 9-3

Subclassifications
Subclassifications of
of Groups
Groups

Formal Groups Informal Groups

 Command Group  Interest Group
– A group composed of the – Members work together to
individuals who report attain a specific objective with
directly to a given manager which each is concerned
 Task Group  Friendship Group
– Those working together to – Those brought together
complete a job or task in an because they share one or
organization but not limited more common characteristics
by hierarchical boundaries

Compiled by Temesgen Belayneh (PhD) 9-4

 Why
Why People
People Join
Join Groups
Groups –– Social
Social Identity
Identity

 Similarity
 Distinctiveness
 Status
 Uncertainty
Reduction

Compiled by Temesgen Belayneh (PhD) 9-5

 Five
Five Stages
Stages of
of Group
Group Development
Development Model
Model

E X H I B I T 9-2
E X H I B I T 9-2

Compiled by Temesgen Belayneh (PhD) 9-6

 The
The Five
Five Stages
Stages of
of Group
Group Development
Development
1. Forming
– Members feel much uncertainty
2. Storming
– Lots of conflict between members of the group
3. Norming Stage
– Members have developed close relationships and
cohesiveness
4. Performing Stage
– The group is finally fully functional
5. Adjourning Stage
– In temporary groups, characterized by concern with
wrapping up activities rather than performance
Compiled by Temesgen Belayneh (PhD) 9-7
 Critique
Critique of
of the
the Five-Stage
Five-Stage Model
Model
 Assumption: the group becomes more effective as it
progresses through the first four stages
– Not always true – group behavior is more complex
– High levels of conflict may be conducive to high
performance
– The process is not always linear
– Several stages may occur simultaneously
– Groups may regress
 Ignores the organizational context

Compiled by Temesgen Belayneh (PhD) 9-8

 An
An Alternative
Alternative Model
Model for
for Group
Group Formation
Formation
Temporary groups with deadlines don’t follow the five-
stage model
Punctuated-Equilibrium Model
– Temporary groups under deadlines go through transitions
between inertia and activity—at the halfway point, they
experience an increase in productivity.
– Sequence of Actions
1. Setting group direction
2. First phase of inertia
3. Half-way point transition
4. Major changes
5. Second phase of inertia
6. Accelerated activity
E X H I B I T 9-3
E X H I B I T 9-3

Compiled by Temesgen Belayneh (PhD) 9-9

 Group
Group Properties
Properties

Compiled by Temesgen Belayneh (PhD) 9-10

 Group
Group Property
Property 1:
1: Roles
Roles
 Role
– A set of expected behavior patterns attributed to someone
occupying a given position in a social unit
 Role Identity
– Certain attitudes and behaviors consistent with a role
 Role Perception
– An individual’s view of how he or she is supposed to act in a
given situation – received by external stimuli
 Role Expectations
– How others believe a person should act in a given situation
– Psychological Contract: an unwritten agreement that sets out
mutual expectations of management and employees
 Role Conflict
– A situation in which an individual is confronted by divergent role
expectations
Compiled by Temesgen Belayneh (PhD) 9-11
 Zimbardo’s
Zimbardo’s Prison
Prison Experiment
Experiment
 Faked a prison using student
volunteers
 Randomly assigned to guard and
prisoner roles
 Within six days the experiment
was halted due to concerns
– Guards had dehumanized the
prisoners
– Prisoners were subservient
– Fell into the roles as they
understood them
– No real resistance felt

Compiled by Temesgen Belayneh (PhD) 9-12

 Group
Group Property
Property 2:
2: Norms
Norms
 Norms
– Acceptable standards of behavior within a group that are
shared by the group’s members
 Classes of Norms
– Performance norms - level of acceptable work
– Appearance norms - what to wear
– Social arrangement norms - friendships and the like
– Allocation of resources norms - distribution and assignments
of jobs and material

Compiled by Temesgen Belayneh (PhD) 9-13

 Group
Group Norms
Norms and
and the
the Hawthorne
Hawthorne Studies
Studies
A series of studies undertaken by Elton Mayo at Western
Electric Company’s Hawthorne Works in Chicago between
1924 and 1932

Research Conclusions
– Worker behavior and sentiments were closely related.
– Group influences (norms) were significant in affecting
individual behavior.
– Group standards (norms) were highly effective in
establishing individual worker output.
– Money was less a factor in determining worker output than
were group standards, sentiments, and security.
Compiled by Temesgen Belayneh (PhD) 9-14
 Norms
Norms and
and Behavior
Behavior
 Conformity
– Gaining acceptance by adjusting one’s behavior to align
with the norms of the group
 Reference Groups
– Important groups to which individuals belong or hope to
belong and with whose norms individuals are likely to
conform
 Asch Studies
– Demonstrated the power of conformance
– Culture-based and declining in importance

E X H I B I T 9-4
E X H I B I T 9-4

Compiled by Temesgen Belayneh (PhD) 9-15

 Defying
Defying Norms:
Norms: Deviant
Deviant Workplace
Workplace Behavior
Behavior
 Deviant Workplace Behavior
– Also called antisocial behavior or workplace incivility

– Voluntary behavior that violates significant organizational

norms and, in doing so, threatens the well-being of the
organization

– Typology:
• Production – working speed
• Property – damage and stealing
• Political – favoritism and gossip
• Personal Aggression – sexual harassment
E X H I B I T 9-5
E X H I B I T 9-5

Compiled by Temesgen Belayneh (PhD) 9-16

 Group
Group Influence
Influence on
on Deviant
Deviant Behavior
Behavior

– Group norms can influence the presence of deviant behavior

– Simply belonging to a group increases the likelihood of
deviance
– Being in a group allows individuals to hide – creates a false
sense of confidence that they won’t be caught

E X H I B I T 9-6
E X H I B I T 9-6

Compiled by Temesgen Belayneh (PhD) 9-17

 Group
Group Property
Property 3:
3: Status
Status
A socially defined position or rank given to groups or
group members by others – it differentiates group
members
– Important factor in understanding behavior
– Significant motivator

Status Characteristics Theory

– Status derived from one of three sources:
• Power a person has over others
• Ability to contribute to group goals
• Personal characteristics

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 Status
Status Effects
Effects
 On Norms and Conformity
– High-status members are less restrained by norms and
pressure to conform
– Some level of deviance is allowed to high-status members so
long as it doesn’t affect group goal achievement
 On Group Interaction
– High-status members are more assertive
– Large status differences limit diversity of ideas and
creativity
 On Equity
– If status is perceived to be inequitable, it will result in
various forms of corrective behavior.

Compiled by Temesgen Belayneh (PhD) 9-19

 Group
Group Property
Property 4:
4: Size
Size
 Group size affects behavior
 Size:
– Twelve or more members is a “large” group
– Seven or fewer is a “small” group
 Best use of a group:
Attribute Small Large
Speed X
Individual Performance X
Problem Solving X
Diverse Input X
Fact-finding Goals X
Overall Performance X

Compiled by Temesgen Belayneh (PhD) 9-20

 Issues
Issues with
with Group
Group Size
Size
 Social Loafing
– The tendency for individuals to expend less effort when
working collectively than when working individually
– Ringelmann’s Rope Pull: greater levels of productivity but
with diminishing returns as group size increases
– Caused by either equity concerns or a diffusion of
responsibility (free riders)
 Managerial Implications
– Build in individual accountability
– Prevent social loafing by:
• Setting group goals
• Increasing intergroup competition
• Using peer evaluation
• Distributing group rewards based on individual effort

Compiled by Temesgen Belayneh (PhD) 9-21

 Group
Group Property
Property 5:
5: Cohesiveness
Cohesiveness
Degree to which group members are attracted to each
other and are motivated to stay in the group

Managerial Implication
– To increase cohesiveness:
• Make the group smaller.
• Encourage agreement with group goals.
• Increase time members spend together.
• Increase group status and admission difficulty.
• Stimulate competition with other groups.
• Give rewards to the group, not individuals.
• Physically isolate the group.
E X H I B I T 9-7
E X H I B I T 9-7

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 Group
Group Decision
Decision Making
Making vs.
vs. Individual
Individual Choice
Choice
 Group Strengths:
– Generate more complete information and knowledge
– Offer increased diversity of views and greater creativity
– Increased acceptance of decisions
– Generally more accurate (but not as accurate as the most
accurate group member)
 Group Weaknesses:
– Time-consuming activity
– Conformity pressures in the group
– Discussions can be dominated by a few members
– A situation of ambiguous responsibility

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 Group
Group Decision-Making
Decision-Making Phenomena
Phenomena
 Groupthink
– Situations where group pressures for conformity deter the
group from critically appraising unusual, minority, or
unpopular views
– Hinders performance
 Groupshift
– When discussing a given set of alternatives and arriving at a
solution, group members tend to exaggerate the initial
positions that they hold. This causes a shift to more
conservative or more risky behavior.

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 Group
Group Decision-Making
Decision-Making Techniques
Techniques
Made in interacting groups where members meet face-to-
face and rely on verbal and nonverbal communication.
Brainstorming
– An idea-generating process designed to overcome pressure
for conformity
Nominal Group Technique (NGT)
– Works by restricting discussion during the decision-making
process
– Members are physically present but operate independently
Electronic Meeting
– Uses computers to hold large meetings of up to 50 people

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 Evaluating
Evaluating Group
Group Effectiveness
Effectiveness
Type of Group
Brain-
Effectiveness Criteria Interacting Nominal Electronic
storming
Number and quality of ideas Low Moderate High High
Social Pressure High Low Moderate Low
Money Costs Low Low Low High
Speed Moderate Moderate Moderate Moderate
Task Orientation Low High High High
Potential for Interpersonal
High Low Moderate Moderate
Conflict
Commitment to Solution High N/A Moderate Moderate
Development of Group
High High Moderate Low
Cohesiveness

E X H I B I T 9-9
E X H I B I T 9-9

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 Global
Global Implications
Implications
 Status and Culture
– The importance of status varies with culture
– Managers must understand who and what holds status when
interacting with people from another culture
 Social Loafing
– Most often in Western (individualistic) cultures
 Group Diversity
– Increased diversity leads to increased conflict
– May cause early withdrawal and lowered morale
– If the initial difficulties are overcome, diverse groups may
perform better

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 Summary
Summary and
and Managerial
Managerial Implications
Implications
 Performance
– Typically, clear role perception, appropriate norms, low
status differences and smaller, more cohesive groups lead to
higher performance

 Satisfaction
– Increases with:
• High congruence between boss and employee’s perceptions
about the job
• Not being forced to communicate with lower-status employees
• Smaller group size

Compiled by Temesgen Belayneh (PhD) 9-28