Data Analytics

Case Of Study
– Classic
Models
Jorge Corzo (Student ID - NF1012317)​
Wilson Kwesi Bli (Student ID – NF1009701 )​
Javier Alberto Correa Obregon (Student ID -
NF1008713)​
Omer Rahim (Student ID - NF1013570)​
Khawar Malik (Student ID - NF1002626)​
Introducti
on
• Business Focus: Classic Models is a B2B
company specializing in scale replicas of classic
vehicles, catering to children and collectors
through wholesalers like toy stores, gift shops,
and hobby stores.

• Operations & Database: The company

manages customer information, inventory,
orders, payments, deliveries, returns, and
employee records through a comprehensive
database, streamlining the entire sales process.

• Strategic Benefits: Data analysis from the

database supports problem identification,
informed decision-making, and enhanced
business management.
 Research Questions

2 3
1
What is the
relationship in What is the sales What are the
sales performance trend in different trends in customer
between France, product lines?​ segmentation? ​
Spain, and USA?

4 Is there a relationship between the credit limit and the

amount spent?​
 Hypothesis

What is the relationship in sales

performance between France, Spain, and
USA?​
1
• Null Hypothesis (H₀): There is no relationship in sales
performance between France, Spain, and USA. ​
​
• Alternative Hypothesis (H₁): There is a relationship in sales
performance between France, Spain, and USA.
Data Collection
Data Collection
Hypothesis 1 -
Output
 Hypothesis
Data Understanding 1

The data shows a wide range of order

sizes, product prices, and sales values,
which is critical for evaluating sales
performance across the three countries
(France, Spain, USA).​
Identification of Key Metrics, Trends,
and Patterns Relevant to the
Research Question
Hypothesis Data Visualization
1
 Hypothesis Data Model Building
1

Based on the Levene Statistics, p-

value is greater than 0.05 This
means the assumption of
homogeneity of variances is met, so
we can proceed with ANOVA.

ANOVA:
F-Statistic: 0.160
P-Value (Sig.): 0.852
Since the p-value is greater than
0.05, we fail to reject the null
hypothesis.
lines?​
Hypothesis

What is the sales trend in different product

• Null Hypothesis (H₀): There is no significant sales trend
in different product lines. ​
2
• Alternative Hypothesis (H₁): There are significant sales
trends in different product lines.
Data Collection
 Data Understanding

Hypothesis delves to
shows the sales trend
across different
product lines (classic
cars, motorcycles,
planes, ships, trains,
trucks and buses, and
vintage cars). The goal
is to learn about these
distinct product lines
totals sales over
periods. ​ Hypothesis
2
Hypothesis Data Visualization
2
Hypothesis Data Model Building
2

Based on Welch’s ANOVA,

there is a significant
difference in total sales
trends across product lines.
Therefore, we reject the Welch’s ANOVA
null hypothesis and test

conclude that sales

performance varies
significantly by product
line.​
 Hypothesis

Hypothesis Three: What are the trends in

customer segmentation? ​
3
• Null Hypothesis (H₀): There are no changes in customer trends
based on segmentation. ​

• Alternative Hypothesis (H₁): There are changes in customer

trends based on segmentation. ​
Data Collection
Data Collection
Hypothesis 3 -
Output
Data Understanding Significant
Outliers: A small
subset of
customers drives
a large proportion
The research question examines of total sales and
trends in customer segmentation. order frequency,
Key trends and patterns include:​ as evidenced by
high skewness
and kurtosis for
Order Frequency: Many customers
both metrics.​
place a small number of orders
(median = 3), but a few customers
have very high order counts, possibly
representing a loyal or bulk-buying
segment.​
High Variance in Spending: The
disparity in total order values
suggests distinct customer groups,
ranging from low-spending occasional
buyers to high-value repeat
customers.​ Hypothesis
3
Hypothesis Data Visualization
3
Hypothesis Data Model Building
3

The results of your One-Way ANOVA

indicate that customer segment does
not have a significant effect on the total
number of orders​
 Hypothesis

Is there a relationship between the credit

limit and the amount spent?​
4
• Null Hypothesis (H₀): There is no relationship
between the credit limit and the amount spent. ​

• Alternative Hypothesis (H₁): There is a relationship

between the credit limit and the amount spent.​
Data Collection
 Data Understanding
Type of Data: continuous quantitative Variables
The final hypothesis
seeks to find a
correlation between the

Exploration of
Credit Limit
credit limit of customers Mean: 88,150.91

Data
and their spending Range: 21,000 to
227,600
behavior.
Standard Deviation:
36,881.21

Total Spent
Mean: 122,289.62
Range: 22,314.36 to
Hypothesis 773,624.18
Standard Deviation:
4
116,478.01
Hypothesis Data Visualization
4
Hypothesis Data Model Building
4

Based on the Pearson correlation result, we reject

the null hypothesis and accept the alternative
hypothesis. This indicates that there is a
significant positive relationship between the credit
limit and the amount spent.
 Conclusion

• Hypothesis 1: A One-Way • Hypothesis 3: One-Way ANOVA found

ANOVA revealed no significant no significant differences in total
differences in sales orders across customer segments,
performance across France, indicating that customer segment does
Spain, and the USA, indicating not significantly impact order volume.
consistent performance across
these regions. • Hypothesis 4 Pearson correlation
analysis assessed the relationship
• Hypothesis 2: Welch's ANOVA between credit limit and total
identified significant spending.
differences in sales trends Overall
among product lines, Insights:
• The use of robust statistical methods
suggesting that sales
like ANOVA, Welch's ANOVA, and
performance varies
Pearson correlation provided reliable
significantly by product
insights into sales dynamics and
offering.
customer behavior.
Thank
You