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NOKIA COMPANY

Nokia, founded in 1865, became a dominant player in the mobile phone market during the 1990s and early 2000s but faced significant decline due to its failure to adapt to the smartphone revolution. The company sold its mobile phone business to Microsoft in 2013 and has since focused on telecommunications infrastructure and 5G technology under CEO Rajeev Suri. Today, Nokia continues to innovate and invest in research and development, maintaining a significant presence in the industry.

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5 views

NOKIA COMPANY

Nokia, founded in 1865, became a dominant player in the mobile phone market during the 1990s and early 2000s but faced significant decline due to its failure to adapt to the smartphone revolution. The company sold its mobile phone business to Microsoft in 2013 and has since focused on telecommunications infrastructure and 5G technology under CEO Rajeev Suri. Today, Nokia continues to innovate and invest in research and development, maintaining a significant presence in the industry.

Uploaded by

sm385874
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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THE RISE AND FALL OF NOKIA

COMPANY
2

NOKIA COMPANY

• Introduction

• The Rise of Nokia

• The Downfall of Nokia

• Key Takeaways

• Nokia Today

• References
• COMPANY
INTRODUCTION OF NOKIA ANALYSIS
COMPANY
5

INTRODUCTION OF
NOKIA
BRIEF HISTORY ON in 1865 as a paper mill.
• Nokia was founded
NOKIA • The company entered the telecommunications industry in the
1970s.

• Nokia's headquarters are located in Espoo, Finland.

• The company dominance in the mobile phone market in the 1990s


and early 2000s.

• Nokia lost market share to competitors like Apple and Samsung.

• In 2013, Nokia sold its mobile phone business to Microsoft.

• Under the leadership of new CEO Rajeev Suri, Nokia has made a
successful comeback. The company has invested heavily in
research and development, and it is now a leader in 5G technology.
THE RISE OF
NOKIA
7

THE RISE OF NOKIA

• Early Innovations: Nokia began as a paper mill in 1865


and gradually diversified into various industries, including
telecommunications.
• Mobile Phone Pioneer: In the late 1980s, Nokia entered
the mobile phone market, introducing innovative devices
like the Mobira Senator, Mobira Talkman, and Mobira
Cityman.
• Global Dominance: By the 1990s and early 2000s, Nokia
became the world's leading mobile phone manufacturer. Its
iconic models, such as the Nokia 3310 and Nokia N-Gage,
were widely popular.
THE DOWNFALL OF
NOKIA
9

THE DOWNFALL OF
NOKIA
• Smartphone Revolution: Nokia's failure to adapt to the
smartphone revolution, dominated by Apple's iPhone and devices
powered by Google's Android, led to a significant decline in market
share.

• Strategic Mistakes: Delayed entry into the smartphone market,


inconsistent marketing strategies, and reliance on a less competitive
operating system (Symbian) further weakened Nokia's position.

• Product Recalls: In 2007, Nokia faced a major product recall due to


battery faults, adding to its challenges.

• Adaptation: the company was slow to adopt the touchscreen and


smartphone revolution, and as a result, it lost market share to
competitors like Apple and Samsung.
10

KEY TAKEAWAYS

• Mobile Phone Dominance: Nokia's entry into the mobile phone market in the
late 1980s marked a significant turning point. It quickly became a dominant
player, known for its innovative designs, robust build quality, and user-friendly
interfaces.
• Peak Success: During the 1990s and early 2000s, Nokia was at its peak,
capturing a significant market share with iconic models like the Nokia 3310 and
Nokia N-Gage.
• The Smartphone Revolution: However, Nokia's failure to adapt to the
smartphone revolution led to its decline. The company's Symbian operating
system couldn't compete with the intuitive iOS and Android platforms.
• Missed Opportunities: Delayed entry into the smartphone market and
strategic missteps further eroded Nokia's position.
11

NOKIA TODAY

• While Nokia's mobile phone business is no longer a major


player, the company continues to be a significant force in the
telecommunications industry. It focuses on network
infrastructure and 5G technology, providing solutions for
mobile networks, fixed networks, and cloud networks.

• Under the leadership of new CEO Rajeev Suri, Nokia has


made a successful comeback. The company has invested
heavily in research and development, and it is now a leader in
5G technology.

• Nokia is also working on a number of other innovative


projects, such as the development of a new type of battery
that can be charged in just minutes.
REFERENCES
1. WIKIPEDIA
2. GOOGLE
3. RESEARCHGATE
4.NOKIA
5. STPTRANS
ALL THE WEBSITE REFERENCES FOR MY
PRESENTATION
THANK
YO U
SAGAR MISHRA
[email protected]
Submitted to Er. Parbat Raj Jha

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