30 Days of

Learning:
Crafting a
Better Me
Presenter: Prabhakar
Kumar Jha
 Introduction Starting Point

Key
Concepts
Goals &
and
Objectives
Fundamental
Table of s

Content Atlassian & Personal

It’s Products Reflections:
Personal Feedback &
Reflections: Observations
Feedback &
Observations
Presentation Title
Introducti
on
 Data Analyst contributes in improving
processes, enhancing customer experiences,
optimizing marketing campaigns, and overall
business growth using the historical or
present data.

 Talking about Marketing automation refers to

the use of technology and software to
streamline data and automate marketing
tasks, processes, and workflows.

 If we talk of CDP, it is a centralized software

system that aggregates, organizes, and
manages customer data from various
sources to create a unified and
comprehensive view of individual customers.

3
  Understanding marketing
requirements, analyzing
customer data to make
PRIMA audience recommendations
and building experiences
RY within a CDP

GOALS
 Customer
Any piece ofData
data that indicates who your customers are
1 and how they are using your product and service.

Key Importance to Collect Customer Data:

1. Measure product market fit
Concepts & 2. Understand product funnel
3. Growing Customers with personalize campaigns
Fundament 4. Identify the right user segments
als: 5. Providing Amazing Customer Experience.

Types of Customer Data:

1. PII : Personally Identifiable Information
2. Campaign & Customer Engagement Data
3. Transactions Data
4. Metrics & Scores
5. Demographic or Firmographic Info 5
6. CSAT Data
 Customer Data & CDP
CDP provides a centralised Customer Database where
the customer data is segmented into number of ways
2 to create more personalized Campaigns and data-
driven insights.

Key
Concepts &
Fundament
als:

6
 1. Data Collection: Collects data from various sources to create a
comprehensive customer profile.

2. Data Integration: Integrates and unifies data from different

2 sources into a single customer view.

3. 360-Degree Customer Profiles: Builds complete profiles with

historical and real-time customer data.

Key 4. Data Cleansing and Enrichment: Ensures data accuracy by

cleaning, correcting errors, and adding missing information.
Concepts &
Fundament 5. Segmentation: Divides customers based on demographics,
behavior, and preferences.
als: Personalization: Creates tailored marketing messages and
experiences for enhanced engagement.

Multi-Channel Engagement: Delivers consistent messages across

various channels, providing a seamless experience.

Customer Insights: Derives valuable information on behavior,

trends, and preferences for strategic decisions.

Presentation Title Compliance and Privacy: Manages consent and ensures adherence
to data protection regulations.
  Marketing cloud CDPs: offered by Adobe, Salesforce
and Oracle, were built to compile data from point
solutions within their own cloud portfolios to create a
2 single view of the customer.

 Data integration CDPs: offered by Segment, Tealium and

mParticle, were built to collect event data from digital
applications and transmit it to other apps in real time to
Key facilitate system integration and enable triggered
Concepts & communications.

Fundament  Identity management CDPs: offered by Amperity, were

als: built to collect, match and manage customer profiles &
deduplicate customer records and create a customer
360.

 Data science CDPs: offered by Treasure Data, Acquia and

SAS, creates analytical models using customer data to
predict behavior.

 Website personalization CDPs: offered by BlueConic and

Presentation Title Lytics, were built to personalize and optimize content.
 CDP’s Predictive Analytics
There are multiple ways CDP’s do predictive Analysis:
2  Algorithm Identity Resolution: There are two types of
approaches:
1. Deterministic Matching: A technique used to find an exact
match between the records.
2. Probabilistic Matching: It involves matching records based on
Key the degree of similarity between two or more datatsets. (Fuzzy
Matching)
Concepts &
 Prebuilt Analytic Models: Already existing libraries to quickly
Fundament forecast the likelihood of customer churn, uncover ideal send times,
create lookalike audience and more.
als:
 Homemade Model Hosting: Enterprise brand can integrate
model series into a machine learning framework for business specific
objective.

 Algorithm Performance Measurement: Statistical

methodologies to track the progress of campaigns and evaluate
results.

Presentation Title
 Some Common Business Terms
• Customer Identity: The consumption pattern through which a
consumer describes themselves.
2 A customer Identity Strategy is a plan for how a business
identifies and interacts with its customers, including
collecting & using consumer data.

• Cookies: It is a tool which enables web servers to store

Key stateful information (such as items added in the shopping cart
in an online store) on the user's device or to track the user's
Concepts & browsing activity (including clicking particular buttons, logging
Fundament in, or recording which pages were visited in the past). These
helps website to strategically connect with their consumers.
als: • Cookies are generally of two types:
I. 1st Party Cookies: These are stored under the same
domain you currently visiting. This helps current
website to identify a user between pages,
preferences and their exact requirements.
II. 3rd Party Cookies: Cookies that are stored under a
different domain than you are visiting currently. They
are mostly used to track users between websites &
display more relevant ads between websites.

Presentation Title The most common 3rd party entities are advertisers,
marketers , & social media platforms.
 Atlassian produces software that helps teams work together more
efficiently and effectively. The company provides project planning and
management software, collaboration tools, and IT help desk solutions. The
company operates in four segments:
1. Subscriptions (term licenses and cloud agreements),
1 2. Maintenance (annual maintenance contracts that provide support and
periodic updates and are generally attached to perpetual license sales)
3. Perpetual license (upfront sale for indefinite usage of the software)
4. Training, strategic consulting, and revenue from the Atlassian
Marketplace app store.
Atlassian & Atlassian Products
There are total 19 products available in the market by Atlassian:
It’s 1)
2)
Jira Software
Jira Service Management

Products: 3)
4)
Jira Work Management
Jira Product Discovery
5) Jira Align
6) Statuspage
7) Opsgenie
8) Confluence
9) Trello
10) Atlas
11) Bitbucket
12) Sourcetree
13) Compass
14) Bamboo
15) Fisheye
16) Crucible
17) Atlassian Access
18) Beacon
19) Crowd
Atlassian Products

Jira software
Confluence
Trello
Jira service Management
Presentation Title
Presentation Title
 Meet our team

Rajesh
Mirjam Nilsson Santoshi
Chief Executive VP Marketing
Takuma Officer
Flora
Hayashi Berggren
President Chief Operations
Officer

Presentation Title 15
 Graham
Takuma Hayashi Barnes
President VP Product

Rowan

Meet our Mirjam Nilsson

Chief Executive
Murphy
SEO Strategist

extended
Officer

team Flora
Berggren
Elizabeth
Moore
Chief Operations Product Designer
Officer

Rajesh
Santoshi Robin Kline
VP Marketing Content Developer
Presentation Title 16
 Plan for product launch

Planning Marketing Design Strategy Launch

Synergize Disseminate Coordinate Foster Deploy strategic

scalable e- standardized e-business holistically networks with
commerce metrics applications superior compelling
methodologies e-business
needs

Presentation Title 17
 Plan for product launch

Planning Marketing Design Strategy Launch

Synergize Disseminate Coordinate Foster holistically Deploy strategic

scalable standardized e-business superior networks with
e-commerce metrics applications methodologies compelling
e-business needs

Presentation Title 18
 Timeline

Nov 20XX May 20XX

Disseminate Deploy strategy
standardized networks with
metrics compelling e-
business needs

Sep 20XX
Synergize scalable
e-commerce Jan 20XX Mar 20XX
Coordinate e- Foster holistically
business superior
applications methodologies

Presentation Title 19
Areas of focus
B2B market Cloud-based
scenarios opportunities
Develop winning strategies Iterative approaches to
to keep ahead of the corporate strategy
competition
Establish a management
Capitalize on low-hanging framework from the inside
fruit to identify a ballpark
value

Visualize customer
directed convergence 20
How we get ROI

there • Envision multimedia-based expertise and cross-

media growth strategies
• Visualize quality intellectual capital
• Engage worldwide methodologies with web-enabled
technologies

Niche Markets
• Pursue scalable customer service through
sustainable strategies
• Engage top-line web services with cutting-edge
deliverables

Supply Chains
• Cultivate one-to-one customer service with robust
ideas
• Maximize timely deliverables for real-time schemas

21
Summary
At Contoso, we believe in giving 110%. By using
our next-generation data architecture, we help
organizations virtually manage agile workflows.
We thrive because of our market knowledge and
great team behind our product. As our CEO says,
“Efficiencies will come from proactively
transforming how we do business.”

Presentation Title 22
Thank you
Mirjam Nilsson
[email protected]
www.contoso.com