School Name: Rai School of Management Studies

Program: Bachelor of Business Administration Semester: 2

Course Name: Event Management
Course Code: 0799213

Prepared By: Dr. Maulik Rathod Date: 06/12/2024

Vision & Mission

Vision
▪ To become management institution that transforms stakeholders as professional practitioners of individual,
corporate, society and the nation by providing good learning practices

Mission
▪ To provide excellence in management education, innovation and outreach through knowledge update,
leadership, stimulate strategic relationship with the industry practitioners

▪ To nurture students for lifelong learning and leadership in the emerging competitive world

▪ To develop managers with outstanding professional and entrepreneurial skills

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 Program Educational Objectives

▪ PEO1 : Graduates will be capable of making a positive contribution in real life business situation.

▪ PEO2 : Graduates will be able to drive entrepreneurship initiatives.

▪ PEO3 : Graduates will effectively utilize quantitative and qualitative techniques to solve business
problems.

▪ PEO4 : Graduates will advance both theoretical and practical knowledge in the field of business
management.

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Program Outcomes
Program Outcomes (PO) on successful completion of this Program, the learner will be able to

▪ PO1 Practical Application-Incorporate management theories and ideas into practical applications to achieve

efficient and effective outcomes in various domains of business, organizations, and institutions.

▪ PO2 Problem Solving Skill-Exhibit problem-solving abilities by demonstrating critical thinking,

creativity, and resourcefulness.

▪ PO3 Leadership & Team work Skills-Demonstrate leadership and team work competences in

multidisciplinary extents.

▪ PO4 Entrepreneur Skill-Enhance Entrepreneurship aptitudes so that the students are encouraged to

commence independent ventures.

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Program Outcomes
Program Outcomes (PO) on successful completion of this Program, the learner will be able to

▪ PO4 Entrepreneur Skill-Enhance Entrepreneurship aptitudes so that the students are encouraged to
commence independent ventures.

▪ PO-5-Real Time Application- Explore the use of technology in business, including modern tools and
applications, to increase efficiency and productivity

▪ PO-6-Communication- Communicate effectively in complex business scenario and with society at large such
as being able to comprehend and write effective reports and design documentation, make effective
presentations.

▪ PO-07- Ethics: Apply ethical principles and obligate to professional ethics and responsibilities towards
business
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Course Objective

▪ To give formal instructions and training to students to be future managers of the Event Industry.

▪ Demonstrate knowledge of the issues and impacts of funding mechanisms, financial resources,
budgeting and its application to events management.

▪ To apply knowledge of marketing and infrastructural requirements to an event.

▪ To provide students with the knowledge and skills required to plan successful events, emphasizing
effective coordination

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Course Pre-requisite

Course Name Description Sem

Principles of Business management

HSC and BBA 1st Sem
Basics of Communication skills, Time management, Creation & Innovation

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Course Outcome
Upon successful completion of the course, students will be able to:

CO1 Classify the key components of event management and identify various sizes and types of events.

Identify the roles and responsibilities of team members in event preparation and describe the importance of feasibility
CO2
studies in event planning.

Analyze the protocols and dress codes to different event scenarios and develop comprehensive safety and security plans,
CO3
including crowd management strategies.

Discuss the effectiveness of emergency planning in preventing and managing crises and Evaluate the responsiveness of
CO4
emergency procedures in different event contexts.

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Course Syllabus
Course
Details Hours
Outcome
Event Management : Record-Keeping Systems-Establishing Policies & Procedures
1 Introduction to Event Management, Size & types of events, Preparing Event Team, 15
Concept & designing, Feasibility.

Proposal : Assigning Responsibility, Aim of event, Establish Objectives, Event Planning,

2 15
Preparing event proposal, Financial Planning, Feasibility Study Proposal

Locating People : Clarifying Roles, Identifying Target Market, Marketing Mix for Events,
3 Sponsorship, Branding, Advertising of Events, Publicity and Public Relations, Worksheets, 15
Audience management
Planning : Human Resource Planning for events, Managing Teams and Meetings,
1 Protocols, Dress codes, Event Safety and Security, Crowd Management, Emergency 15
Planning and Procedures

Total Hours 60

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Teaching Scheme

Teaching Scheme Theory Practical Tutorial Total Credit

Hours / Week 3 -- 1 4
4
Marks 100 -- -- 100

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Course Outcomes Vs. PO Mapping (Articulation)

Sr No PO1 PO2 PO3 PO4 PO5 PO6 PO7 Avg PSO1 PSO2 PSO3 Avg

CO1 2 2 2 1 3 2 1 1.8 2 2 3 2

CO2 2 2 3 2 2 2 1 2 2 2 3 2

CO3 2 2 2 1 2 2 2 1.8 2 3 2 2

CO4 2 2 2 2 2 2 3 2 2 3 2 2

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CO Vs. PO Mapping Justification and Pedagogy
Sr PO / PSO Level of
Justification
No Mapped Mapping

PO (1,2,3,4,5,6,7) Moderate problem-solving, teamwork, communication, and decision-

CO1 PSO (1,2,3) Moderate making are essential to classify event components and identify event types
1.8 / 2 effectively.

PO (1,2,3,4,5,6,7)
Identifying roles, responsibilities, and conducting feasibility studies
CO2 PSO (1,2,3) Moderate
moderately involve leadership, communication, and decision-making.
2/2

PO (1,2,3,4,5,6,7)
Analyzing protocols, dress codes, and safety plans requires moderate
CO3 PSO (1,2,3) Moderate
application of teamwork, ethical considerations, and real-time execution.
1.8 / 2

PO (1,2,3,4,5,6,7)
Evaluating emergency planning involves moderate levels of teamwork,
CO4 PSO (1,2,3) Moderate
entrepreneurial insight, communication, and professional readiness.
2/2

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Course Assessment (Theory 100 Marks)

University
Internal Exam (30 Marks) Exam
(70 Marks)

Assessment Effective Assessment Effective Assessment Effective

tool 1 Marks tool 2 Marks tool 3 Marks
30 Marks
Group based
CIA 1 & 2 10 Assignment 10 10
Activity

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 Innovation in Teaching & Learning

▪ Interact with students about current awareness on Event Management (Group Discussion / Debate)
▪ Using ICT tools e.g. PPT
▪ Using Web recourses - https://www.youtube.com/playlist?list=PLtulXvoysrAPiCEZU8Dxb8ySPenvWQvvZ
▪ Event based Activity (Group Activity)

"Innovate, Execute, and Resolve: The Event Management Challenge"

This learner-centric activity integrates real-time event execution, advanced communication tools, and problem-solving in
dynamic scenarios with an emphasis on sustainability and cultural sensitivity.

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Related Online Course for up skilling

▪ Motivate the students to enroll in SWAYAM Course on “ Event Management ”

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Topic Beyond Syllabus
▪ Sustainable Event Management
▪ Cultural Sensitivity and Global Event Management

(Group Activity)

"Innovate, Execute, and Resolve: The Event Management Challenge“

This learner-centric activity integrates real-time event execution, advanced communication tools, and problem-
solving in dynamic scenarios with an emphasis on sustainability and cultural sensitivity.

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Self Study Topics
▪ Case study on Pramukh Swami Maharaj Shatabdi Mahotsav, Ahmedabad, India

By IIM, Ahmedabad.
https://www.baps.org/News/2024/IIM-Ahmedabad-Releases-Case-Studies-on-Pramukh-Swami-Maharaj-
Shatabdi-Mahotsav-27643.aspx

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THANK YOU