0% found this document useful (0 votes)
29 views

Lesson-3-QUALITATIVE-AND-QUANTITATIVE-RESEARCH-1

The document outlines the differences between qualitative and quantitative research methodologies, highlighting their definitions, purposes, sample sizes, data types, and analysis methods. Qualitative research focuses on understanding concepts through non-numerical data, while quantitative research involves systematic investigation using quantifiable data for statistical analysis. It also provides examples of each type of research across various fields such as medicine, arts, sports, psychology, business, agriculture, ICT, social science, and education.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
0% found this document useful (0 votes)
29 views

Lesson-3-QUALITATIVE-AND-QUANTITATIVE-RESEARCH-1

The document outlines the differences between qualitative and quantitative research methodologies, highlighting their definitions, purposes, sample sizes, data types, and analysis methods. Qualitative research focuses on understanding concepts through non-numerical data, while quantitative research involves systematic investigation using quantifiable data for statistical analysis. It also provides examples of each type of research across various fields such as medicine, arts, sports, psychology, business, agriculture, ICT, social science, and education.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 35

QUALITATIVE

AND
QUANTITATIV
E RESEARCH
Making
Observatio
ns
Making Observations

Study the following


picture and list down
your observations about
it.
Which of your
observations
are qualitative?
Which are
quantitative?
Based on these
observations,
differentiate
qualitative and
quantitative data.
Two Broad Categories of
Research

There are two broad


categories of research
methodology:

• quantitative research
• qualitative research.
The method to be used in
conducting a research will
determine the approach the
researcher takes in identifying
relevant data, and collecting and
analyzing the information
gathered in the research.
Choosing either a quantitative or
Quantitative Research

Quantitative Research is defined


as a systematic investigation of
phenomena by gathering
quantifiable data and performing
statistical, mathematical, or
Qualitative Research

Qualitative Research involves


collecting and analyzing non-
numerical data (e.g., text, video, or
audio) to understand concepts,
opinions, or experiences. It can be
used to gather in-depth insights into
Comparison Between
Qualitative and
Quantitative
Research
Definition
QUALITATIVE QUANTITATIVE
A type of A type of
educational educational
research where the
research where
researcher relies on
the researcher
the view of the
relies on
Purpose
QUALITATIVE QUANTITATIVE
It aims to test
It aims to
hypothesis, look
understand and at cause and
interpret social effects and to
interaction make predictions
Samples
QUALITATIVE QUANTITATIVE

Smaller and Larger and


purposively randomly
selected selected
Variables
QUALITATIVE QUANTITATIVE

Study of the Specific


whole and not variables are
variables studied
Type of Data Collected
QUALITATIVE QUANTITATIVE

Words, images Numbers and


and objects statistics
Form of Data Collected
QUALITATIVE QUANTITATIVE
Qualitative Data Quantitative
like open-ended Data as results
responses, of experiments,
interviews, surveys, and
observations and checklists
Analysis
QUALITATIVE QUANTITATIVE
Inductive Deductive
(by the (by Statistical
Researcher) Methods)
Final Report
QUALITATIVE QUANTITATIVE
Narrative Statistical Report
Report with with correlations,
contextual comparison of
means and
descriptions statistical
Research Instrument
QUALITATIVE QUANTITATIVE
Uses either Uses structured
unstructured research
or semi- instruments like
structured questionnaires
or schedules
instruments
Research Methods
QUALITATIVE QUANTITATIVE
Methods Methods include
include field census, survey,
research, case experiment, and
study, and secondary
analysis
secondary
Analysis and Interpretation of
Data
QUALITATIVE QUANTITATIVE
Text analysis Data analysis
and
using
interpretation
statistical
of themes
analysis
Generally, quantitative and qualitative
research differs on the type of data they
produce.

• Quantitative dwells on the collection


of numerical data analyzed by
statistical analysis

• Qualitative deals with descriptive, in-


depth and holistic data analyzed by
Examples
of Research
in Different
Areas
Medicine
QUALITATIVE QUANTITATIVE
Studies on
Disease the
prevention
development
mechanisms.
of vaccines
for Corona
Arts
QUALITATIVE QUANTITATIVE
Life and Experiment
works of on organic
different paint
artists in the substance
and painting
Sports
QUALITATIVE QUANTITATIVE
Common Correlation
characteristic between Self-
s of children Efficacy and
into and not Participation in
into sports Sports
Psychology
QUALITATIVE QUANTITATIVE
Case Study
Impact of
on the cyberbullying
Behavior of to the behavior
Students in of children
School
Business
QUALITATIVE QUANTITATIVE
Behavioral Relationship
traits of between
product expenditures
patrons in the in
last 10 years advertisement
Agriculture
QUALITATIVE QUANTITATIVE
Health Effects of
benefits of organic
organically fertilizers in
grown vegetable
vegetables to production and
ICT
QUALITATIVE QUANTITATIVE
Effects of Impact of
Technology online
use to the platforms to
playtime Students
habits of Achievement
Social Science
QUALITATIVE QUANTITATIVE
Ethnographic Political and
Study of Leadership
cultural group Preferences of
in the Young Adults in
Philippines. the Philippines
Education
QUALITATIVE QUANTITATIVE
Academic Social Media
Experiences of Practices and
Teenage Single Academic
Parents in the Performance of
Senior High High School
Add instructions or
guidelines here. You
Exercise can also put in the
amount of time
allotted for this.

Individual exercises extend a student’s grasp


of the lesson. It allows them to synthesize on
their own and think of ways they can apply
their new learnings in real life. Duplicate this
page as many times as needed to give you
more space for discussion.
Activity Time

Qualitative Quantitative
Using a Venn
Diagram,
compare
qualitative and
quantitative
research
Thank you
See you next time.

You might also like