Urban areas struggle with rising waste, inadequate recycling systems, and low

engagement in eco-friendly habits. A gamified solution integrating smart bins, app-

based rewards, and community challenges can motivate residents, promote sustainable
practices, and create measurable environmental impact through partnerships with local
businesses and influencers.

"Because saving the planet should be as fun as scrolling Instagram."

Presented by Team
"Trashformers"
 TEAM

Soujanya RH Nidhi Yelaburgi

ECE E ECE D
PES1UG23EC303 PES1UG23EC199
Sponsorship coordinator Data analyst

Nithesh VH Spurthi Bhat

ECE D ECE E
PES1UG23EC208 PES1UG23EC306
App developer Marketing specialist
 Problem Statement
What is the problem your startup team is trying to solve?
Urban waste mismanagement leads to overflowing landfills, wasted
resources, and environmental harm due to lack of awareness, accessible
systems, and incentives for sustainable practices.
Who has the problem?
•Urban residents.
•Local businesses.
•Municipal governments.
What does it cost them?
•Rising landfill fees.
•Loss of reusable materials and resources.
•Environmental penalties and damage to ecosystems.
How often does it happen?
•Daily, with urban areas generating thousands of tons of waste regularly.
Specific pain points:
•Lack of awareness about sustainable waste management.
•Recycling processes are inconvenient and inconsistent.
•Insufficient incentives to encourage zero-waste habits.
•Limited collaboration between communities and businesses to address
waste reduction.
 Existing Solutions and Competition
How is the problem being solved today (existing
approaches/solutions) and who (competition) is offering
it?
How is the problem being addressed today?
• Government-run waste collection and recycling programs.
• Private waste management companies offering recycling and composting services.
• Awareness
What campaigns
are the gaps betweenand initiatives
existing promoting
solutions andsustainable practices
the customers’ .
needs?
•Inconvenience: Recycling processes are time-consuming and hard to access.
•Lack of Engagement: Existing solutions don’t effectively motivate users to adopt
sustainable habits.
•The apps that are made currently do not have as much public outreach.
•Scalability: Current systems struggle to manage the increasing volume of urban
waste.

Who are your competitors and what are they offering?

Recycle Smart: An app-based waste collection service that partners with local
councils and companies to efficiently sort and recycle various waste products
Too Good To Go: Collaborates with supermarkets to offer discounted "surprise
bags" of food nearing its sell-by date, reducing food waste.
•Bye waste: Provides a door-to-door collection service for reusable items and
incorporates a rewards system to encourage sustainable behavior.
What is the proposed solution you plan to offer? What is
Proposed Solution
novel?
• Gamified Zero-Waste App: Users earn rewards for
sustainable actions like recycling.
•Smart Bins & Points System: AI-powered bins track waste
and reward users with points.
•Community Challenges: Local events and group challenges
to encourage eco-friendly habits.
•Brand Partnerships: Tie-ups with brands offering vouchers
and discount coupons as rewards.
•Influencer Promotions: Collaborations with eco-conscious
influencers to boost visibility and app adoption.
Novel Aspects
•Gamification, AI waste tracking, brand rewards, and
influencer marketing.
•Local community engagement through challenges and
rewards.
•Scalable business model with tech and brand collaborations.
Value Proposition
•User Results: Earn discounts and rewards from eco-friendly
actions.
•Feasibility: Scalable via brand partnerships, influencer
promotions, and tech infrastructure.
•Tech: Real-time tracking, gamification, and influencer-driven
growth for a unique user experience.
 Market Opportunity
If your solution works, how big is the market opportunity
• Who is/are your customer(s)? Why is your solution ‘desirable’ to your target
customers?
• Urban Residents: Environmentally conscious individuals and families seeking convenient sustainable
practices.
• Community Organizations: Housing societies and groups promoting eco-friendly habits.
• Impactful Change: Customers feel they’re making a difference in reducing waste and improving the
environment.
• Incentives and Rewards: Gamified rewards like discounts and prizes for eco-friendly actions.

How big is the market opportunity (Total Available Market/TAM, SAM, SOM, etc)
• TAM: All urban residents globally generating waste and using zero-waste apps.
• SAM: Urban areas with higher waste awareness, smartphone usage, and infrastructure.
• SOM: Initial market in cities with environmental policies, captured in 3–5 years through partnerships and
marketing.

Why is now a good time to introduce your solution in the marketplace?

• Rising Urban Waste Crisis: Increased waste due to population growth and consumption, straining landfills
and recycling systems.
• Environmental Awareness: Growing global movements for sustainability and zero-waste living.
• Supportive Policies: Stricter regulations and incentives for sustainable initiatives align with this solution.
 Proposed Implementation Plan
High-level plan for taking this forward
What is ‘success’ for you/team with this idea by the end of this
•Launch a working(Objectives)
semester? prototype of the EcoScore app.
•Set up 1–2 smart recycling bins in a local community.
•Secure partnerships with eco-conscious businesses.
•Host a community challenge or workshop to promote zero-waste practices.

What is the rough timeline if you start now to

your end goal (first 18 months)?
•Months 1–3: Conduct customer discovery with residents, businesses, and experts.
•Months 4–6: Develop a basic app version and test smart bins in one area.
•Months 7–12: Expand to more neighborhoods, add app features, and launch monthly challenges.
•Months 13–18: Continuously improve based on feedback and scale further.

What resources do you need for your startup?

We need a small, passionate team—developers, engineers, and
community connectors. Tech resources include affordable app-
building tools and sensors for the bins. A modest budget will cover
prototyping and events. Key to success are partnerships with
local businesses, schools, and organizations.
How will you/team work on this to make it successful?
We’ll work with clear roles toward making zero-waste living fun and accessible. By staying
flexible, listening to feedback, and showing tangible results, we’ll engage the community. For
sponsorships, we'll partner with eco-friendly brands and influencers, offering visibility and
rewards in exchange for promoting our app and challenges.