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Media_Types_and_Convergence_Presentation

The document outlines the classification of media types into print, broadcast, and new media, along with their characteristics and examples. It defines media convergence as the blending of various media forms to enhance communication and provides current examples such as social media platforms and streaming services. The presentation emphasizes the importance of media convergence in improving audience engagement and access to diverse content.

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jamicahgadi
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5 views

Media_Types_and_Convergence_Presentation

The document outlines the classification of media types into print, broadcast, and new media, along with their characteristics and examples. It defines media convergence as the blending of various media forms to enhance communication and provides current examples such as social media platforms and streaming services. The presentation emphasizes the importance of media convergence in improving audience engagement and access to diverse content.

Uploaded by

jamicahgadi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Understanding

Media Types
and Media
Convergence
Classifying Media Contents and Exploring
Convergence
Learning Objectives

By the end of this presentation, learners will be


able to:
 1. Classify contents of different media types
(print, broadcast, new media).
 2. Define media convergence and provide
examples from current technologies.
Types of Media
Media refers to the means of communication
used to reach and influence audiences.

 Types of Media:
 - Print Media: Newspapers, magazines,
books.
 - Broadcast Media: Television, radio.
 - New Media: Websites, social media,
streaming platforms.
Characteristics of Print
Media
Description:
 - Tangible materials (e.g., newspapers,
magazines).
 - Primarily text-based with supporting visuals.

Examples:
 - New York Times (newspaper), Time
Magazine.
Characteristics of
Broadcast Media
Description:
 - Electronic transmission to a mass
audience.
 - Includes audio (radio) and
audiovisual content (television).

Examples:
 - CNN (TV), BBC Radio.
Characteristics of New
Media
Description:
 - Interactive and digitally delivered.
 - Includes websites, blogs, social
media, and streaming platforms.

Examples:
 - Facebook, YouTube, Netflix.
Activity: Classify Media
Contents
Instructions:
 Examine the following examples and
classify each into print, broadcast, or
new media:
 - A live sports match on TV.
 - A blog post on healthy living.
 - A printed recipe book.
Defining Media
Convergence
Definition:
 - The blending of multiple media
forms to create a seamless
communication experience.

Key Features:
 - Integration of text, video, audio, and
interactive features.
Examples of Media
Convergence
Current Examples:
 1. Social Media Platforms: Facebook
combines text, video, and live
broadcasts.
 2. Streaming Services: Netflix and
Disney+ integrate films, series, and
interactive content.
 3. News Websites: CNN.com offers text
articles, video reports, and live streams.
Why Media Convergence
Matters
Impacts:
 - Enhances audience engagement.
 - Simplifies access to diverse content.
 - Creates new opportunities for
communication and creativity.
Conclusion
Recap:
 - Media types: Print, Broadcast, New Media.
 - Media convergence: Integration for better
communication.

Call to Action:
 - Explore how you interact with different media
daily.
 - Reflect on how media convergence influences
your access to information.
Describe the role of two print,
broadcast and new media
platforms they use.

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