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Marketing Environment Microenviro (2)

The marketing environment consists of internal and external factors that influence an organization's marketing activities, divided into microenvironment and macroenvironment factors. Microenvironment factors include customers, suppliers, and competitors, while macroenvironment factors encompass broader aspects like economic, technological, and political forces. Understanding these environments is crucial for identifying opportunities and threats, allowing businesses to adapt their strategies and improve marketing success.

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3 views

Marketing Environment Microenviro (2)

The marketing environment consists of internal and external factors that influence an organization's marketing activities, divided into microenvironment and macroenvironment factors. Microenvironment factors include customers, suppliers, and competitors, while macroenvironment factors encompass broader aspects like economic, technological, and political forces. Understanding these environments is crucial for identifying opportunities and threats, allowing businesses to adapt their strategies and improve marketing success.

Uploaded by

janecanas19
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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“MARKETING

ENVIRONMENT:
MICROENVIRONMENT AND
MACROENVIRONMENT
FACTORS AFFECTING
MARKETING DECISION
By: Emmarie E. Loyao
WHAT IS THE MARKETING
ENVIRONMENT?
A marketing environment encompasses
all the internal and external factors that
drive and influence an organization’s
marketing activities.
A marketing environment is vast and
diverse, consisting of controllable and
uncontrollable factors. A good grasp of
your marketing environment helps to
Identify Identify Manage
opportunities threats changes
Understanding your Studying your marketing Paying attention to the
marketing environment environment alerts you to marketing environment
helps you notice and potential threats, which also helps manage
take advantage of may affect your changes and maintain
market opportunities marketing activities. growth in a dynamic
before losing your economy.
edge.
TWO TYPES OF MARKETING
ENVIRONMENT FACTOR

MICROENVIRONMENT MACROENVIRONMENT
FACTOR FACTOR
MICROENVIRONMENT FACTOR
“Microenvironment” is the environment that
exists within a company or organization and can
influence daily operations.

It refers to the specific It encompasses the


and immediate factors that directly
surroundings where a affect the organization’s
company operates and ability to serve its
interacts with various customers and achieve
stakeholders. its objectives.
FACTORS OF
MICROENVIRONMENT 01 CUSTOMERS
Understanding the
microenvironment 02 SUPPLIERS
is essential for
businesses as it 03 COMPETITO
helps them identify
opportunities, RS
assess risks, and 04 INTERMEDIARIE
develop effective S
strategies.
FACTORS OF
MICROENVIRONMENT 05 PUBLICS
Understanding the
microenvironment
is essential for 06 EMPLOYEES
businesses as it
helps them identify
opportunities, 07 STAKEHOLDE
assess risks, and RS
develop effective
strategies.
MACROENVIRONMENT FACTOR
Macro environment analysis is part of a company's
strategic management that enables it to analyze and
identify potential opportunities and hazards that might
impact the business.

The macro environment Unlike the microenvironment,


looks at the bigger picture which focuses on close-up factors
like customers and suppliers, the
- external forces that
macro environment deals with
impact industries and
broader aspects, such as economy,
businesses as a whole but society, technology, environment,
are outside their direct politics and laws, and cultural
control. forces.
FACTORS OF 01 ECONOMIC
MACROENVIRONMENT FACTORS
By keeping an eye on DEMOGRAPHIC
02
these larger trends, FACTORS
businesses can identify
potential opportunities
03
TECHNOLOGICA
or risks and adapt their
strategies to keep up L FACTORS
with our constantly
04
NATURAL AND
changing world and
stay competitive. PHYSICAL FORCES
FACTORS OF
MACROENVIRONMENT
By keeping an eye on 05 POLITICAL AND
these larger trends, LEGAL FORCES
businesses can identify
potential opportunities
or risks and adapt their
06
SOCIAL FACTORS
strategies to keep up AND CULTURAL
with our constantly
changing world and FACTORS
stay competitive.
CONCLUSION
The micro and macro environment have a
significant impact on the success of marketing
activities, and therefore such environmental
factors must be considered in-depth during the
process of creating a strategic marketing plan.
Considering these factors will improve the
success of an organization’s marketing campaign
and the reputation of the brand in the long term.
CONCLUSION
A consistent revaluation of these factors is also
integral to ensuring the organization is not being
hindered by any new forces, micro or macro, and
could become a potential issue.
THANK YOU!

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