IDENTIFYING

PARTS OF A
WHOLE AND
EMERGING
PATTERNS IN
OBJECTIVES

 Identify parts of a whole

 Identify and explain an emerging pattern and
 Identify causes and consequences
 Identifying Parts of a W h o l e
and Emerging
Patterns in Trends
It was the great Aristotle w h o first claimed that the whole is not equal
to the sum of the parts, and conversely, the sum of the parts is not equal to
the whole.
But the proponent of the idea of atom, w h o is Democritus, s o m e h o w
believed that the parts are of great significance in understanding the essence
of the whole.
A s a trend w a s b o r n because of a n idea of a n individual or groups of
individuals, a n d these become prevalent, growing and evolving in the course
of time, it is but crucial for us to trace the movement of these growth,
expansions and evolutions of trends.
Identifying Parts of a Whole
Trends as they grow and evolve tend to influence or give birth to
other trends a n d b e c o m e interconnected a n d interrelated. It w a s
m e n t i o n e d in the previous modules that trends are formed from the
combination of things. Thus, a trend has constituent parts o f portions
that are interrelated. Their influence, as well as h o w the p e o p l e a d o p t
t h e m , m a k e s th e trend viable, especially the m e g a t r e n d s a n d
gigatrends.
 V isual culture is one example that w e experience today. It was
developed from various trends─ digital camera, smartphone, internet, Wi -Fi
technology, social media, mobile apps, computer, fashion, art, photography,
to n a m e a few.
Internet memes, infographics, and sharable videos seemed to be a
microtrend only, but they eventually became a mainstay in disseminating
information. Even large news organizations a n d government w ebsites use
them.
This visual culture trend which can be considered a megatrend, has
evolved further with the advent of the internet.
The smartphone and Wi-Fi access greatly helped the new form of visual
culture which is subscribed to by many social media users, if not all.
 Remember that microtrends can become macrotrends if they affect more
lives and societies. T h e n , macrotrends c a n b e c o m e a megatrend if it can
affect a m u c h larger group for a longer period like a decade. Megatrends can
become gigatrends if they have everlasting effects and influences. Therefore,
it is evident that the whole w h i c h c o m p r i s e s t h e large part is m a d e u p o f
s m a ll things o r parts. T h i s c a n b e visualized below:
 Identifying Emerging Patterns
By simply looking at the previous diagram, you will somehow
have an idea on identifying emerging patterns of a trend. Urgel (2017)
defined pattern as a design, shape, form or configuration that
emerges from repetitious appearance of lines, curves, and behavior.
According to him, in the study of trends, repetitive behavior that
gives rise to an emerging pattern is the main interest.
In order to follow and observe if a pattern emerges out of various
events and phenomena, one should have the tools necessary to detect
it. According to Rehn and Lindkvist (2013), the tools that a trend
spotter should find handy to use are categorized into four activities
which are as follows:
1. Documentation means being able to record your observations which you
consider related to a n y trend.
• T h e p r i m a r y tools for documentation, h o w e v e r simple, are notebook and pen.
• S o me opt to use note-taking features or apps on a smartphone or tablet.
• T h e camera has also b e c o m e necessary in providing visuals.
• Others bring a voice recorder which is best for saving audio.
• Whatever tool one uses, the important thing in documentation is the ability
to physically keep information and data wherever and whenever you may be.

N o t e b o o k a n d p e n are basic in
documentation.
2. Archive or Memory is used to easily retrieve any documentation
you have kept. Notes can be scanned or converted to a portable
document format (PDF) while digital pictures can be easily saved.
Physical archiving can, of course, still be used. There are various
digital archiving systems that are available, too. Tagging and cross-
indexing are helpful in labeling files.
3. Analysis is the stage where examination and combination happen.
Looking for patterns on prospective trends can be achieved
through these methods:
• brainstorming, grouping, and crafting combinations.
• In brainstorming, you decide w h i c h f r o m you r data is important
a n d w h i c h c a n b e discarded. Here, y o u ca n confirm emerging
patterns like events becoming more frequent and things following a
cycle.
• In grouping, you create headings where observations and data can fall
under several categories.
• In crafting combinations, you begin to link one thing to another and
think what could happen if these are taken step further, more like
imagining or generating n e w ideas. T h e above diagra m presenting the
evolutionary aspect of a trend is an example for this analysis.
4. Presentation is presenting your findings for easy understanding
as a wa y of analysis. You can present your findings through, among
others, a mood board and a storyboard.
• A mood board is a collage of images, text, and object samples. This
is used to capture your intuition and stimulate creative discussions
about trends.
• A storyboard presents a narrative of possible scenarios. It functions
to connect trends to a timeline and to different contexts, something
that can enable you and others to see interesting n e w things.
• A slideshow is also another option. Sometimes, n e w trends are
labeled with n e w names or terms in the hope of
popularizing a phenomenon. Again, the sample diagram
presented a b ov e is an example of this consisting of the linkages
of the influences of the root trend to the development of new
trends within the link plus the explanatory analysis.

Identifying emerging patterns can be used to introduce to

individuals, organizations, and communities change, improvement,
transformation and new opportunities.
Once patterns are identified, trends are given rational
explanations for their emergence or existence and are provided with
a better understanding of their cultural origins.
A

________ 1. Random
________ 2. Downward
________ 3. Exponential
________ 4. Seasonal
________ 5. Cyclical
TYPES of DATA
EMERGING
PATTERNS
A. Trend
1. Linear Trend - a continuous
decrease or increase in numbers
over time.
• Upward Trend

• Downward Trend
2. Exponential Trend – are non-linear
curved lines where the data rises or
falls not at a steady rate, but t a
higher rate.
• Curved line, not straight line
3. Damped Trend – is a curved line
that shows data values rise or fall
initially, and then suddenly stops
rising or falling.
B. Seasonal – when fluctuations
repeat over fixed periods of time and
are hence predictable and do not
extend beyond a year.
• Weather
• Vacation
• Holidays
C. Cyclical– when fluctuations do not
repeat over fixed periods of time and
are hence unpredictable and extend
beyond a year.
• Employment
• Production
D. Random or Irregular– fluctuations
in time series that are short in
duration, erratic in nature and follow
no regularity in the occurrence
pattern.
CAUSES and
CONSEQUENCE
S of TRENDS
Causes and Consequences of a Trend
Cause and effect is a relationship
between events or things, where one is the
result of the other, or it is a combination of
action and reaction. Every action has a
corresponding consequence.
• For example, when a student did not
follow the instructions in his/her exam,
then probably the result of his/her exam
will be low otherwise failed.
Why is that it is necessary to know the
relationships between cause and
consequence?
• The moment that a person can
identify the cause, it is not impossible
for him or her to predict and be ready
about the future events to some
extent.
• It will help and guide us to identify the
negative and positive consequences
• We can ask ourselves about what are
we going to do when something (trend or
fad) triggers us.
• Do we necessarily follow something or
we need to think the result before doing
it?
• Considering that in every action you do,
there is always a consequence.
• Before you are going to decide or do
something, take some considerations
first.
Reasons why our society creates SOCIAL
MEDIA ACCOUNTS:

Why we use it?

• allows us to be connected with our
friends, peers and celebrities
• School projects, sharing , communicate
with each other
Reasons why our society creates SOCIAL
MEDIA ACCOUNTS:

Why BUSINESS use them?

• Promote their products and services
• Easily update their customers with new
information
• Sales, promotion, new products
POSITIVE EFFECTS
from the SOCIAL MEDIA TREND

• Ability to interact with other people

• To keep updated with events,
happening around the world
• Easily share and spread
information
NEGATIVE EFFECTS
from the SOCIAL MEDIA TREND

• Cyber-bullying is increasing
because it can occur easily
• It is easier to hide your identity
from others
REASONS why TREND
affects the SOCIETY
• Affects everything we do – what
we buy, think , our actions
• Affects us physically, socially and
psychologically
PSYCHOLOGICAL EFFECTS on SOCIETY

• Changes the way you buy things

• You buy it because it is “IN” or
because it is popular
• Buy something because you want
them
• We’re afraid to stand alone so we
follow trends
PHYSICAL EFFECTS on SOCIETY

• Dress, look differently to “FIT IN”

with the crowd
• Change of attitudes and
behaviour
The EFFECTS from TRENDS
towards MEDIA/BUSINESS INDUSTRY
• Influences the products and
advertisements they use and
produce
• Use trends to their advantage
• Tries to make their product a trend
• To gain revenue and to gain more
attention
“Don’t be into trends. Don’t
make fashion own you., but
you decide what you are”
Gianni Versace
Differentiating Relationships between Causes and Consequences
A c a use refers to a n agent that brings a b o u t a result or a
c onse que n c e . A consequence is always traceable to a cause which can be
a person, thing, principle, motive, act, or event. There is no cause without a
consequence and vice versa. (Urgel, 2017)
Let us try to look at some of the popular fashion trends among the
teenagers these days ranging fro m hairstyles, c lothing, and music
preferences to mention a few. Clearly a n u m b e r of t h e m , if o n e will try
to observe, w e r e patterned f r o m a dominant and prevailing trend. To
date, Korean fashion trends is quite widespread in the country. In fact,
you can watch from the news almost every beginning of the year in a
certain portion of those news about the fashion trend for the year. In other
words, these news in the media somehow sets these so – called fashion
trends which will then be the baseline of fashion sales of the business
sectors in the market.
People then especially the young and those who wanted to “fit in” to
these popularized trends would eventually patronize them. For almost
a number of years already, Korean culture became popular in the
country especially among the young. With this, if we will look around
us, it resulted to the establishments of Korean restaurants, Korean mini
m arts which boosted the small – scale entrepreneurship business. In
terms of travel, Korea became one of the popular lists for Filipino
tourists.
Th i s c a u s e a n d c onsequential aspect o f a trend d o e s n o t o n l y
c o v e r the example mentioned above, in fact, it covers all types of
trends in all categories such as in ideologies, politics, beliefs, lifestyle,
social life and many others. One simply need to identify the emerging
patterns a n d look at the causal a n d consequential relations of these
patterns in order to understand these trends.
 The string of events characterizing a trend can
exemplify the cause- consequence relationship where
one event may lead to another and so on. A cause
brings about one or more consequences which may be
either positive or negative. Whatever the results of a
cause, the events that are noted in each result will help
produce a picture of a trend which is studied to be
adopted in many life applications. The relationship
between cause and consequence is salient to strategic
thinking and analysis.
ADVERTISEMENT-HUNTING
Nowadays, the average person encounters m o r e than a hundred
a d v e r tis e m e n t s a d a y, b e it in the f o r m o f T V a n d ra dio c o m m e r c i a l s , billboards,
online promotions, a n d print ads, a m o n g m a n y others. F r o m all the advertisements
y o u e nc ou n te r, w h i c h o n e c a u g h t y o u r attention? W h y ? L o o k i n g at the root of it,
what wa s the underlying cause of the promotion? W h a t does it target? W h o m does it
target? H o w d o e s it c o n v e y m e s s a g e to target clientele? Is the p r o m o te d produc t a
trend or a fad?

. poster-making
 What’s More

1. What do you think are the parts that gave way to selfie
phenomenon? Explain each part briefly.

2. Why is it useful to identify emerging patterns in looking for a

trend? Cite two examples and explain your answer
concisely.

3. Ho w will you face the new challenges brought about by global

and emerging trends in the 21st century? Please support
your answer.
 What I Have Learned

A . Direction s : A p p l y w h a t y o u h a v e l e arne d f r o m this m o d u l e .

D r. L o r e n z o is a Sociologist wh o is invited to deliver a short message about the
emerging patterns of trends to the Senior High School H U M S S students of
Luakan National High School. H e asked you to be his lecture assistant for the
talk. O n your w a y to the event, Dr. Lorenzo informed you that he forgot to bring
his notes. While he was delivering his lecture, h e asked y o u to give h i m cues for
the sequence of the topics. Hel p Doctor Lorenzo by filling in the missing words
to complete his lecture. Choose your answers from the words in the box below.

analysis memory
archive pattern
Aristotle presentation
documentation similar
fads trends
 Good morning H U M S S students, teachers and visitors, as
the great (1) ___________ once said, “the whole is not equal to the
sum of the part,” we are all but part of an enormous whole. However,
even if we cannot comprehensively understand the whole as a whole,
we can still somehow have grasp of it through its parts. Just like the
h u m a n sciences where s o m e d a y y o u will all venture in your
college – Psychology who ventures into understanding the
human behavior and mental process, Sociology who studies the
human person as how he relates to others in his society, Political
science which look at us, humans as persons w h o are capable of
transforming societies into something bigger a n d better through
leadership a n d sustenance in upholding the greater good.
All these are already considered as (2) _____________ since they
have already been part of our existence which are unlike (3)
_____________ which are only short – lived and don’t really lasts
unless their impact become larger and extensive like a dot which
eventually becomes a line and tend to be so influential.
You are H U M S S students, and with that I a m confident that one
day, those simple (4) ___________ you do whenever you start a
project based on your unique ideas and concepts will someday become
an (5) ____________ which will be looked into and searched by your
constituents, wh o knows, 10 years or 20 years from now, and that
simple things you started will eventually become a gigatrend in
decades to come. See what happened to Facebook? It was just a
simple programming project back in 2004, but look at it now? I
would guess that more than 90 percent of you, if not all, do have
Facebook accounts.
 W h e n y o u start to l o o k b a c k at h o w it all b e g a n , y o u w o u l d
realize t h e significance of that (6) ____________ in all forms as long
they are recorded. One should just need to carefully see the (7)
_____________ by looking at the repetitious appearances and
linkages that these trends developed and evolved into.
And guess what, what I a m actually delivering to you right n o w
at this very moment is very necessary. A good trendspotter requires the
talent of (8) ____________
which is needed to come up with holistic perspective in
spotting the emergence of trends. Finally, (9) ____________ should
also be done which, of course, is an important m e a n s to capture your
intuition a n d stimulate creative discussions about trends which
can be done using slide decks, diagrams, flow charts or
other (10)____________means.
 What I Can Do

To further establish your understanding in identifying parts of

a whole and emerging patterns in trends, do any one of the activities listed
below which you prefer most.

A. Yo u are an environmentalist. Yo u were doing

research about the e n v i ro n m e n t a l issues a n d trends
in y o u r area. Yo u r friend, a local newsmagazine
editor, off ered you a chance to publish your fi ndings
through a feature article. Yo u have to submit a draft of
your article to your editor- friend, w h o allotted three
pages of the magazine for your feature. Yo u must include
in your article emerging environment-related patterns
that you have observed and a projected scenario based
on each trend you have identifi ed. Your article will be
B. Yo u are a history teacher, a n d y o u h a v e b e e n
invited to join a o n e -d a y outreach program for
grade 6 pupils. You are tasked to give a lecture on
the historical trends of colonialism and
neocolonialism in Southeast Asia. You are tasked to
prepare either a slideshow or a one-page summary
handout of your lecture. Your work should describe or
demonstrate colonialism through its characteristics,
elements, and consequences, especially in the
former colonies. Yo u should also illustrate
neocolonialism as it is observed today. The usage
of graphics and images for the slideshow
presentation is recommended. You will submit your
output for evaluation. It will be evaluated based on
 Assessment

A. D irections: Supply the missing letters to complete each word .

1. _ O _ U M _ N _ A _ _ O - being able to record observations which one

_ can consider to any trend
2. M___RY - being able to easily retrieve any documentation
one has kept
3. A__L_S_S - stage where examination and combination happen
4. _AT__R_ - a design, shape, form or configuration that emerges from
repetitious appearance of line, curves, and behavior.
5. PR_S___A_I_N - representing findings for easy understandingas a way of analysis
6. _OO_ B_A_D - used to capture intuition and stimulate creative discussions
about trends
7. S _ O _ Y B _ A _ D - presents a narrative of possible scenarios
8. M E _ _ T R _ N d - can affect a much larger group for a longer period like a decade
9. G _ _ A T R E _ _ - have ever-lasting effects and influences
10. M A _ R _ T _ E N D - affect more lives and societies
B. Directions: T h e following are statements about identifying parts of a
whole and emerging patterns in trends. Write T R U E if the sentence is
correct, write FA L S E otherwise.

11. Interviews and friendly-group discussions (FGD) are ways to catch

emerging patterns.
12. Identifying e m e rg i n g patterns c a n b e u s e d to introduce
individuals, organizations and communities change, improvement,
transformation, and new opportunities.
13. N e w trends are labeled with new names or terms in the hope of
popularizing a phenomenon.
14. T h e tools that a trendspotter should find h a n d y to use are
categorized into four activities s u c h a s d o c u m e n t a t i o n , a r c h i v e o r
m e m o r y, analysis a n d representation.
15. Tagging and cross-indexing are helpful in labeling files.
Illustrate o n sheets of paper scenes pertaining to four activities that a
trend spotter should find handy to use.
 RUBRICS FOR ESSAY
Content Style/ Conventions
The presence of ideas The choice, use and arrangement of words and
developed through facts, examples, sentence structures that create tone and voice
anecdotes, reasons and/or explanations

5 Substantial, specific, and/or illustrative Precise, illustrative use of a variety of words and
content demonstrating strong sentence structures to
development and sophisticated ideas create consistent writer’s voice and
tone appropriate to audience

4 Sufficiently developed content with Generic use of a variety of words and sentence
adequate elaboration or explanation structures that may or may not create writer’s
voice and tone appropriate to audience

3 Limited content with Limited word choice and control of sentence

inadequate elaboration or explanation structures that inhibit voice and tone

2 Superficial and/or minimal content Minimal variety in word choice and minimal
control of sentence structures
 2-Point Rubric- Short Response
2 Points The response has sufficient number of relevant facts, definitions,
concrete details, and/or other information according to the
requirements of the prompt.
1 Point The response has some relevant facts, definitions, concrete
details, and/or other information according to the requirements of the
prompt.
0 Point The response is totally inaccurate.
 Rubrics for Feature Article
Criteria 5 4 3 2
Title Grabs reader's attention. Grabs the reader's No special quality to No title
Is creative and attention grab the reader's
appropriate. attention.
Word Writer uses Writer uses Writer uses words Writer uses a limited
Choice vivid words and phrases vivid words and phrases that communicate vocabulary that does
that linger or draw that linger or draw clearly, but not communicate
pictures in the reader's pictures in the reader's the writing lacks strongly or capture the
mind, and the choice and mind, but occasionally variety, punch or flair. reader's interest.
placement seems accurate, the words are used
natural, and inaccurately or seem
not forced. overdone.

Focused There is one clear, well- Main idea is clear, but the Main idea is The main idea
Topic focused, defined topic. supporting information is somewhat is not clear. There is a
Main idea is supported general. clear, or the writer seemingly random
with detailed information. tries to bring in too collection of
much off topic information.
material.
 Rubrics for Feature Article
Criteria 5 4 3 2
Conclusion The writer The writer The writer rambles in There is no
draws an appropriate draws a conclusion, the conclusion. conclusion.
conclusion and writes but it is not satisfying.
it well.
Grammar Writer made no Writer made 1-2 Writer made 3-4 Writer made
& Spelling errors in grammar or errors in grammar or errors in grammar or more than 4
spelling that distract spelling that distract spelling that distract errors in grammar
the the the reader from the or spelling that
reader from the reader from the content distract the reader
content content. from the content.

Sources All sources All sources Most sources used Many sources used
(Content) used for quotes and used for quotes and for quotes and facts for quotes and
facts are credible and facts are credible and are credible and cited facts are less than
cited correctly. most are cited correctly. credible (suspect)
correctly. and/or are not cited
correctly.
 Rubrics for Slideshow Presentation
Criteria 5 4 3 2
Background Background does not Background Background does not Background makes it
detract from text or other does not detract from text detract from difficult to see text or
graphics. Choice or text or other graphics. competes with other
of background is other graphics. Choice of Choice of background graphics
appropriate for background does not fit project. on the page.
this project. could have been better
suited for the project.

Text-Font Choice & Font formats (e.g. color, Font formats Font formatting has Font formatting makes it
Formatting bold, italic) have been have been carefully been carefully planned very difficult to read the
carefully planned to planned to enhance to compliment material.
enhance readability and readability. the content. It may be a
content. little hard to read.

Content- Accuracy All content throughout the Most of the content is The content is Content is typically
presentation is accurate. accurate but generally accurate but confusing or contains
There there is one one piece of more than one
are no factual errors. piece of information that information is clearly factual error. It
might be inaccurate. flawed is difficult to understand
or inaccurate. the time period that was
chosen.
 Rubrics for Slideshow Presentation
Criteria 5 4 3 2
Spelling and Presentation has no Presentation has 1-2 Presentation Presentation
Grammar misspellings misspellings but no has 1-2 grammatical has more than
or grammatical errors. grammatical errors. errors but no 2 grammatical
misspellings. and/or spelling
errors.
Use of All graphics are A few graphics All graphics Several
Graphics attractive (size are not attractive but are attractive graphics are
and colors) and all support the theme/ but a few do unattractive and
support the theme/ content of the not seem to support detract from the
content presentation. the theme/ content content of the
of the presentation. of the presentation. presentation

Effectiveness Project includes Project includes most Project is missing Project is

all material material needed to more than two key lacking several key
needed to gain a gain a comfortable elements. elements
comfortable understanding of the and has inaccuracies.
understanding of the time period.
time period.
 Rubrics for One-page Summary of Handout-Lecture
Criteria 5 4 3 2
Content (X2) Claims are well-supported Claims are supported Claims lack strong Claims are
by relevant, compelling by relevant evidence. support or are overgeneralized or
evidence drawn from supported by primarily supported by
several sources. marginally relevant personal anecdote.
evidence.
Organization Text is exceptionally Text is well organized Text has an identifiable Text lacks an
Development well organized and effectively responds organizational pattern, identifiable
and effectively responds to to the present situation. but it is not effective in organizational pattern
the present situation. responding to and fails to respond to
the present situation. the present situation.

Source Paraphrased Paraphrased and Paraphrased Paraphrased

Integration and quoted sources are quoted sources are and quoted sources are and quoted sources are
consistently cited using an consistently cited using sometimes cited not cited, nor do
appropriate documentation an appropriate unclearly or do not they support
style and consistently documentation style support the logical the logical
support the logical and typically support development of the text. development of the
development of the text. the logical development text.
of the text.
 Rubrics for One-page Summary of Handout-Lecture
Criteria 5 4 3 2
Style & Style, voice, and tone Style, voice, and tone Style, voice, or tone is Style, voice, or tone
Prose are consistently are sometimes awkward interferes with the
effective and genre typically or inappropriate for readability of
appropriate; and prose effective and genre the genre; the text; and/or prose
is consistently appropriate; and prose and/or prose is is frequently unclear,
clear, brief, and is typically clear, brief, understandable but wordy, and difficult
coherent. and coherent. sometimes unclear or to follow.
difficult to follow.

Grammar/ Text is free of errors in Text is nearly Text includes some Text includes many
Mechanics grammar, mechanics, free of errors in errors in grammar, errors in grammar,
and punctuation. grammar, mechanics, mechanics, or mechanics, or
and punctuation. punctuation. punctuation.