Social Identity Theory
Social Identity Theory
&
the Organization
Blake E Ashforth & Fred Mael
Overview
• Organizational identification Social Identity Theory
• Social Identification and Group Identification
• Social Identification and the Organization
• Antecedents & Consequences
• Applying Social Identity Theory to Organizations
Organizational Socialization
Role Conflict
Intergroup relations
• Implications for research
Social Identity Theory
Social Identity Theory
Classification into various social categories
Locate or
Cognitive
Define or
segmentation
Identify
Social Identification and Group Identification
Personally
experiencing
the success &
failures
Is
Perceptual Social / distinguishable
cognitive Group
Identification from
construct
internalization
Similar to
identification
with a person
Social Identification and the
Organization
Notion of
single or Organizational
blended commitment
organizational & OI
identification
Why
individuals
identify with
social
categories?
Group
Salience of
Categorization Distinctiveness Prestige formation
outgroups
factors
Consequences of Social
Identification in Organization
Choosing &
supporting
Reinforcing
the Affinity *
antecedents
Depersonalization Internalization
Self-
stereotyping
Application of SIT to
Organizational Socialization
Situational Developing
Symbolic
definition & self social
interactions
definition identification
Application of SIT to Role
Conflict
• Amalgam of loosely coupled identities
• Ill conceived notion that self concept as a unified concept
• Failure to integrate during compartmentalization, suggests likelihood
of double standards & hypocrisy.
Application of SIT to Intergroup
relations