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Rfc Module5 Th6 Mpth2

The document discusses the historical origins of tourism and hospitality in the Philippines, highlighting key events such as the arrival of Ferdinand Magellan and the establishment of the first tourism association in 1952. It outlines international travel patterns, noting major flows between the United States and Europe, and identifies various factors that contribute to the growth of the tourism industry, including rising disposable incomes and advancements in transportation technology. Overall, the tourism and hospitality sector is recognized as a significant contributor to global economic development.

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Ruth Cesista
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7 views

Rfc Module5 Th6 Mpth2

The document discusses the historical origins of tourism and hospitality in the Philippines, highlighting key events such as the arrival of Ferdinand Magellan and the establishment of the first tourism association in 1952. It outlines international travel patterns, noting major flows between the United States and Europe, and identifies various factors that contribute to the growth of the tourism industry, including rising disposable incomes and advancements in transportation technology. Overall, the tourism and hospitality sector is recognized as a significant contributor to global economic development.

Uploaded by

Ruth Cesista
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Macro Perspective of Tourism and Hospitality

5
“THE HISTORY OF TOURISM AND HOSPITALITY INDUSTRY”

MS. RUTH F. CESISTA


NO. 5
Macro Perspective of Tourism and Hospitality

“ORIGINS OF TOURISM AND HOSPITALITY IN


THE PHILIPPINES”

1. explain the origin of tourism and


hospitality in the Philippines;
2. identify the international travel patterns;
and
3. describe the factors that favor the growth
of tourism and hospitality.
NO. 5
Macro Perspective of Tourism and Hospitality

In order to truly appreciate the tourism


and hospitality industry, it is important to
understand its historical origins in the
Philippines, its travel patterns and a large
number of factors that influenced the
growth of two industries.
NO. 5
Macro Perspective of Tourism and Hospitality

ORIGINS OF TOURISM AND


HOSPITALITY IN THE PHILIPPINES

• Tourism and hospitality in the Philippines began


when the original inhabitants of the country
roamed around in search of food.
• Arrival of Ferdinand Magellan
NO. 5
Macro Perspective of Tourism and Hospitality

• Occupation of the
American
• In the 1920s, the
steamship and the
airline pioneers, the
“China Clipper” and the
“Manila Clipper”,
brought some
passengers to Manila
via Hongkong.
NO. 5
Macro Perspective of Tourism and Hospitality

• The introduction of more comfortable and


faster means of transportation
• there were no tour operator which existed
formally.
• few tourist attractions and destinations in
the Philippines.
NO. 5
Macro Perspective of Tourism and Hospitality

• In 1947, a more orderly tourism activity


started. Steamships and airlines began to
service the Philippines form other countries;
thus, giving impetus to tourism and
hospitality.
NO. 5
Macro Perspective of Tourism and Hospitality

• In 1952, the first tourism and hospitality


association in the Philippines was organized.
• Philippe Tourist and Travel Association (PTTA
• Board of Travel and Tourist Industry (BBTI)
NO. 5
Macro Perspective of Tourism and Hospitality

• The Philippines had undergone economic,


social, and political crises starting in the
1960s up to the ‘70s
NO. 5
Macro Perspective of Tourism and Hospitality

• It was only in 1972, after the declaration of


martial law, when tourism and hospitality in
the Philippines prospered.
• “bargain destination”
NO. 5
Macro Perspective of Tourism and Hospitality

• National Tourism Organization (NTO) of the


Philippines or the Department of Tourism
has embarked on several plans and
programs to ensure the pleasant and the
hospitable entry, stay and departure tourists,
as well as to assure harmonious, positive,
and constructive development of the
tourism and hospitality industry.
NO. 5
Macro Perspective of Tourism and Hospitality

• National Tourism Organization (NTO) of the


Philippines or the Department of Tourism
has embarked on several plans and
programs to ensure the pleasant and the
hospitable entry, stay and departure tourists,
as well as to assure harmonious, positive,
and constructive development of the
tourism and hospitality industry.
NO. 5
Macro Perspective of Tourism and Hospitality

International Travel Patterns


• Major travel flows occur between the
United States and Western Europe
• Secondary regional patterns exist
between South America, The Caribbean, Africa,
the Near East, and the Far East.
NO. 5
Macro Perspective of Tourism and Hospitality

International Travel Patterns


• Most flights to Africa is one way.
• The heaviest flow of air traffic into Europe
is between New York and London.
NO. 5
Macro Perspective of Tourism and Hospitality

International Travel Patterns


The top ten countries generating international
travel

1. United States
2. Germany
3. United Kingdom
4. Canada
5. Japan
NO. 5
Macro Perspective of Tourism and Hospitality

International Travel Patterns


The top ten countries generating international
travel

6. France
7. Netherlands
8. Mexico
9. Switzerland
10. Australia
NO. 5
Macro Perspective of Tourism and Hospitality

FACTORS THAT FAVOR THE GROWTH OF


TOURISM AND HOSPITALITY

1. Rising disposable income for large sections


of the population.
2. Growth in the number of retired persons
who have the desire and the energy to travel.
3. Increase in discretionary time- shorter
workweeks and longer vacations.
NO. 5
Macro Perspective of Tourism and Hospitality

FACTORS THAT FAVOR THE GROWTH OF


TOURISM AND HOSPITALITY

4. Greater mobility of the population


5. Growth in the number of “singles”.
6. Greater credit availability through credit
cards and bank loans.
7. Higher educational levels.
NO. 5
Macro Perspective of Tourism and Hospitality

FACTORS THAT FAVOR THE GROWTH OF


TOURISM AND HOSPITALITY

8. The growth of cities.


9. Simplification of travel through the package
tour.
10. Growth of multinational business.
11. Modern transportation technology.
NO. 5
Macro Perspective of Tourism and Hospitality

FACTORS THAT FAVOR THE GROWTH OF


TOURISM AND HOSPITALITY

12. Shift in values.


13. Advances in communication.
14. Smaller families.
NO. 1
Macro Perspective of Tourism and Hospitality

Tourism and hospitality is one of the world’s largest


and fastest growing industries. It contributes greatly
to global economic development. The components
of this large industry may be independent and
competitive businesses; yet they are interrelated and
interdependent.
NO. 5
Macro Perspective of Tourism and Hospitality

The tourism and hospitality industry in the Philippines is a


very young industry before World War II, there were no
statistical data available; hence, it was difficult to determine
tourist activities. It was only after the declaration of martial
law in 1972 that the tourism and hospitality industry in the
Philippines grew. The Department of Tourism which is the
NTO of the Philippines has launched several programs for the
development of the tourism and hospitality industry.
A substantial proportion of international travel occurs within
and between Europe and the United States. Europe receives
a lion’s share of tourists and arrivals and receipts.
NO. 5
Macro Perspective of Tourism and Hospitality

PR-5.1-1
“ORIGINS OF TOURISM AND HOSPITALITY IN
THE PHILIPPINES”

Pen & Paper

none
NO. 5
Macro Perspective of Tourism and Hospitality

PR-5.1-1
NO. 5
Macro Perspective of Tourism and Hospitality

PR.5.1-1

A) Flexible Distance Learning


-Screenshot of hand written answer in bond paper.
-Uploaded in Edmodo (Turn-in Assignment).

B) Modular Distance Learning (Downloaded)


-Screenshot of hand written answer in bond paper.
-Uploaded in Edmodo (Turn-in Assignment) or can be submitted at AISAT Campus

•C) (Every Friday


Modular of theLearning
Distance Following(Printed)
Week)
•-Hand
October 30,answer
written 2020 in bond paper.
-Submitted at AISAT Campus.
NO. 1
Macro Perspective of Tourism and Hospitality

Q1.1.1-1
“MEANING AND IMPORTANCE OF TOURISM AND HOSPITALITY”

Pen & Paper

none
NO. 1
Macro Perspective of Tourism and Hospitality

“The more that you read, the more things you will
know, the more that you learn, the more places
you’ll go.”

(Dr. Seuss)

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