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The document outlines the course outcomes for Business Analytics (22BAT-264) and its significance in business decision-making. It highlights the role of business analytics in enhancing profitability, revenue, and competitive advantage through data analysis and various analytical techniques. Additionally, it classifies business analytics into descriptive, predictive, and prescriptive analytics, emphasizing their applications in various business functions.

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4 views

ch 1

The document outlines the course outcomes for Business Analytics (22BAT-264) and its significance in business decision-making. It highlights the role of business analytics in enhancing profitability, revenue, and competitive advantage through data analysis and various analytical techniques. Additionally, it classifies business analytics into descriptive, predictive, and prescriptive analytics, emphasizing their applications in various business functions.

Uploaded by

yoyothyoyo36
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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INSTITUTE-USB

DEPARTMENT-BBA
Bachelor Of Business Administration
Business Analytics (22BAT-264)
Instructor: Mr. Sushil Mehta

Business Analytics (22BAT-264)Operation Research(BAT-308)


DISCOVER . LEARN . EMPOWER
Operation Research(BAT-308)
Business Analytics
Course Outcome
CO Title Level
Number
Understand
CO1 To demonstrate the concepts and methods of
business analytics and their role in business and
society
To apply data processing tools for exploratory Application
CO2 analysis an to demonstrate its effectiveness to
diverse audience

To enhance the analytical skills of students by Analyze


CO3
providing the knowledge of various analytical
software and tools

To evaluate analytical solutions for assessing their Evaluate


CO4
effectiveness in contemporary business world

To build the expertise in delivering practical Application


CO5 https://www.or.tum.de/en/home/
solutions for complex business problems 2
What is Business Analytics (BA)?

Business Analytics is the discovery and communication of


meaningful patterns of data and that to business‐related problems.
•It is the scientific process of transforming data into insight for
making better decisions (INFORMS).
•[data => information => knowledge => wisdom]
•BA is the extensive use of data, statistical and quantitative analysis,
explanatory and predictive models, and fact‐based management to
drive decisions and actions (Davenport and Harris).

3
Business Analytics Applications
Pricing decisions
Financial and marketing activities
Supply chain management
Management of customer relationships
Human resource planning
Enterprise resource planning

4
Importance of Business
Analytics
There is a strong relationship of BA with:
• ‐ profitability of businesses
• ‐ revenue of businesses
• ‐ shareholder return
BA enhances understanding of data
BA is vital for businesses to remain competitive
BA enables creation of informative reports
Classification of Business
Analytics
Descriptive analytics (DA)
• ‐ uses data to understand past and present
•[prepares and analyses historical data; identifying patterns from samples]
Predictive analytics (PA)
• ‐ analyses past performance
• ‐ predict future [probabilities and trends]
• ‐ exploring relationship in data, which may not visible directly by DA.
Prescriptive analytics
•‐ uses optimization techniques [determining new ways to evaluate, target
business objectives with balancing possible constraints]
THANK YOU

20

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