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Models of Communication (2)

The document discusses various models of communication, including the Linear, Transactional, and Interactive models, each highlighting different aspects of the communication process. The Linear model, developed by Shannon and Weaver, is a one-way process, while the Transactional model emphasizes the interdependence of senders and receivers. The Interactive model focuses on the importance of feedback and the shared experiences of communicators, illustrating that communication is a continuous and dynamic exchange.

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4 views

Models of Communication (2)

The document discusses various models of communication, including the Linear, Transactional, and Interactive models, each highlighting different aspects of the communication process. The Linear model, developed by Shannon and Weaver, is a one-way process, while the Transactional model emphasizes the interdependence of senders and receivers. The Interactive model focuses on the importance of feedback and the shared experiences of communicators, illustrating that communication is a continuous and dynamic exchange.

Uploaded by

niceenatural
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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M o de l s o f

Co mm u n i c a ti
on
O b j e c t i v
es
identify the three
standard
differentiate the
various models of
communication
Distinguish the unique
communication feature(s) of one
com m unic atio n p ro ce s s from
models
the other
Communication
Models
describe the process of communication,
visually show the relationship among
variables and help find and correct
communication problems.
Linear Model
The linear model was the first kind of model that experts have
made to understand the process of communication. It has
improved and has been updated over the years.
Developed in 1949 by engineers Claude Shannon &
Warren Weaver

Assumes communication is a one-way process


Also known as an Action Model

Originally introduced as a mathematical model

Commonly known as Shannon-Weaver Model


Mother of all models of communication
Linear Model

Characteristic
s
Unidirectiona Simple
l

Persuation not mutual Values psychological


understanding over social effects
S h an n o n -W e a v e r
M o d e l
also known as the transmission model and the mother of all
communication models is one best example of a one-way or linear
process of communication consisting of five elements (see diagram
below) which have been criticized for missing one element in the
communication process, feedback.
Tra n s a c ti o n a l
M o d e l
The Transactional Model of Communication illustrates how the sender
and receiver take turns in conveying and receiving messages and are
called as “communicators.”
The sender and receiver’s roles are reversed each time
sending and receiving messages occur at the same time. Since
both sender and receiver are necessary to keep the
communication alive in Transactional Model, the
communicators are also interdependent to each other. Thus, if
the receiver is not listening to the sender, Transactional
Communication is not possible.
Frank Dance explains the communication process
based on this Helix structure and compares it with
communication. In the Helix structure, the bottom or
starting is very small then it gradually moves
upward in a back and forth circular motion which
forms the bigger circle in the top and it is still moves
further. The whole process takes some time to
reach. As like helix, the communication process
starts very slowly and defined small circle only. The
communicators shared information only with a small
portion of themselves to their relationships. Its
gradually develops into next level but which will
take some time to reach and expanding its
boundaries to the next level. Later the
communicators commit more and shared more
portions by themselves.
Intera c ti v e
M o d e l
This model, also known as the convergence model or the
Schramm Model of Communication which emphasizes the coding and
decoding elements of the process and also focuses on the message
exchanges between the sender and receiver and vice versa. Rather
than linear or a one-way process, communication is a two-way street,
with a sender and a receiver.
Features
1. It has a never-ending process of communication and feedback where there is role-
switching between the sender and the receiver as they continue the exchange of messages.
It means that in the next flow of communication, the sender may become the receiver while
the receiver in the first communication process becomes the sender in the next
communication flow when gives his feedback or response.

2. Feedback is seen as an important part of this model to ensure that communication takes
place. With feedback, it gives the sender the chance to know whether his / her receiver got
the message the way he / she intended it to be understood. Feedback in short, helps
communicator to seek for clarification.
Features
3. The field of experience affects the messages being exchanged. It means that
the background of the persons involved in the communication process plays a
role in how they interpret the messages received or how they encode the
messages they will be sending.

4. It encourages interaction. This means that the Interactive model triggers the
communicators to give their responses because they share common
experiences and thus share a common understanding.
Communication
Breakdown
- a failure to exchange information, resulting in
a lack of communication

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