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Shwartz Model of Values for Country Comparison

The Schwartz model of basic values identifies ten core human values derived from individual needs and group survival. Cross-cultural research shows a consensus on the importance of values such as benevolence, universalism, and self-direction, while power, tradition, and stimulation rank lower. This model can be applied to people management practices and career orientations.

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0% found this document useful (0 votes)
7 views

Shwartz Model of Values for Country Comparison

The Schwartz model of basic values identifies ten core human values derived from individual needs and group survival. Cross-cultural research shows a consensus on the importance of values such as benevolence, universalism, and self-direction, while power, tradition, and stimulation rank lower. This model can be applied to people management practices and career orientations.

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romansha arora
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SHWARTZ MODEL OF

VALUES FOR COUNTRY


COMPARISON
KATE MOSELEY : SENIOR LECURER
SESSION AIMS

• Introduce the Schwartz model of basic


values

• Consider how they may relate to people


management practice and HR
The Israeli sociologist Shalom Schwartz developed in the
'90’s a model for cultural values and a map of where
different parts of the world belong in this context. He asked
people in almost every country about how important all the
values his international team could think of were to them.
Introduction:

• The psychological study of values is nevertheless not in a


particularly advanced state of development.

• Accordingly, there are multiple, conflicting theories of human


values (and corresponding virtues) in the psychological literature.

• Cross over between psychology and people management limited

• Can be applied to cultural values


Backgound

Schwartz theory of basic values seeks to identify a core set


of basic human values grounded in the motivational goals
inherent in:
1. Our individual, biological needs.
2. Our need for smooth coordination and cooperation with
others.
3. The need of groups of people to survive and grow as
groups.

Note; the system of 10 basic values are derived from these


goals
Schwartz Human Values

1. Benevolence: Preservation and enhancement of the people with whom one is


in frequent personal contact [meaning especially family]. (helpful, honest,
forgiving, responsible, true friendship, mature love)

2. Universalism: Understanding, appreciation, tolerance, and protection for the


welfare of all people and for nature. (broadminded, social justice, equality, world
at peace, world of beauty, unity with nature, wisdom, protecting the
environment)

3. Self-Direction: Independent thought and action—choosing, creating, exploring.


(creativity, freedom, choosing own goals, curious, independent)
Schwartz Human Values

4. Security: Safety, harmony, and stability of society, of relationships,


and of self. (social order, family security, national security, clean,
reciprocation of favors, healthy, sense of belonging)

5. Conformity: Restraint of actions, inclinations, and impulses likely to


upset or harm others and violate expectations or norms. (obedient, self-
discipline, politeness, honoring parents and elders)

6. Hedonism: Pleasure or sensuous gratification for oneself. (pleasure,


enjoying life, self-indulgent)
Schwartz Human Values

7. Achievement: Personal success through demonstrating competence


according to social standards. (ambitious, successful, capable, influential)

8. Tradition: Respect, commitment, and acceptance of the customs and


ideas that one’s culture or religion provides. (respect for tradition, humble,
devout, accepting my portion in life)

9.Stimulation: Excitement, novelty, and challenge in life. (a varied life, an


exciting life, daring)

10. Power: Social status and prestige, control or dominance over people
and resources. (authority, wealth, social power, social recognition,
preserving my public image)
Cross-Cultural Evidence

1. Studies have assessed the Schwartz theory with data from hundreds of samples
in 82 countries around the world, using either the SVS or PVQ methods of
measurement.
2. The samples include highly diverse geographic, cultural, linguistic, religious, age,
gender, and occupational groups, with representative national samples from 37
countries (Bilsky, Janik & Schwartz, 2011; Davidov et al., 2008; Schwartz, 2006b).
3. In these analyses, the oppositions of self-transcendence to self-enhancement
values and of openness to change to conservation values are virtually universally
present.
4. Moreover, each of the ten basic values is distinguished in at least 90% of
samples. These findings show that people in most cultures respond to ten types
of values as They strongly support the idea that human values form the
motivational continuum postulated by Shwartz
Application to Employment

• it is possible to use Schwartz's broad values to situate,


organize, and structure career orientations and career
anchors.
Summary:

• This cross-cultural research has a high level of consensus


regarding the relative importance of the ten values across
societies. In the vast majority of nations studied,

• The Value of Benevolence, universalism, and self-direction


appear at the top of the hierarchy

• Values of Power, tradition, and stimulation values appear


at the bottom.
Sources :

• https://usdkexpats.org/theory/schwartzs-culture-model
• https://
scholarworks.gvsu.edu/cgi/viewcontent.cgi?article=1116&c
ontext=orpc
• https://
i2s.anu.edu.au/resources/schwartz-theory-basic-values

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