2.Communication Skills Level 1
2.Communication Skills Level 1
1.Introduction
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1. Communication
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2. Types of Presentation
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2.Preparation 1
2 3 Preparation 2
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1. Objectives
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2. Audience Analysis
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3. Sourcing content
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4. Structuring the Presentation
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4.Art of delivery 1
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1. Opening a presentation
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2. Ways to open a presentation
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3. Closing a presentation
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4. 3V’s of Communication
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5. Choice of words
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6. Adding humor in presentation
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5.Interaction
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1. Basics of audience handling
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6.Presentation Tools
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1. Basics of Slide Preparation
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2. Using White Board and Smart Board
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7.Conclusion
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1. Introduction
A child‟s birth has been a matter of great joy to every parent. With your first cry you told
everyone that you have arrived in this world. When you were hungry you cried and
your mother understood what you needed and gave you milk. As a baby your facial
expressions told your mother that you were not well, or were uncomfortable. Months
later when you uttered the first word your parents were delighted. You also started
waving your hands, nodding your head to say „bye‟ or „yes‟ or „no‟. Then slowly you
started speaking. You asked questions because, you wanted to know about things around
you. Later when you went to school yo u learned the alphabets. T o d a y yo u c a n
gesture, spea k a n d write to express yourself or, for the purpose of this learning, we say,
„communicate‟ with others.
But what is communication? In this workshop, you will learn what it is, how and why we
communicate and different types of communication.
1.1 Communication
Communication is the exchange and flow of information and ideas from one person to
another; it involves a sender transmitting an idea, information, or feeling to a receiver.
Importance of Presentation
Whether you are a student, administrator or executive, or if you wish to start up
your own business, apply for a grant or stand for an elected position, you may very well be
asked to make that dreaded presentation.
If you are a student, you would probably be giving presentations for your project,
or presenting a paper on your subject of study. Presentation skills will also help you get
your desired job and help you start your career.
Even in hiring process, some organizations require a demo for the qualifying applicants
of a specific position. This is an example of a simple presentation. Members of the training
department of a company also do a lot of presentation since facilitating training is already a
presentation in itself.
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2. Types of Presentation
There are many different types of presentations that meet specific needs. These are some
examples:
Sales: Outlines the benefits, features, and reasons to buy a product or service
Persuasion: Provides the reasons or support to pursue a particular idea or path
Status report: Details the progress of a project, a task force, or product sales
Product demonstration: Shows how something works
Business plan or strategy: Sketches out what an organization plans to do next, or
articulates the company's goals
2. Preparation 1
1. Overcome Anxiety
It is essential to always be well prepared and well rehearsed in order to be confident.
If you feel nervous before a presentation, the following strategies and exercises should
help you.
3. Drink Water
Adrenalin can cause a dry mouth, which in turn leads to getting tongue-tied. Ha ve
a glass or bottle of water handy and take sips occasionally, especially when you wish to
pause or emphasize a point. Take care not to take large gulps of water.
4. Smile
Smiling is a natural relaxant that sends positive chemical messages
through your body.
6. Self-Massage
Press and massage your forehead to energize the front of the brain
and speech center.
7. Pause
Just before you start talking, pause, make eye contact, and smile. This last moment
of peace is very relaxing and gives you time to adjust to being the centre of attention.
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8. Slow Down
Speak more slowly than you would in a conversation, and leave longer pauses between
sentences. This slower pace will calm you down, and it will also make you easier to
hear, especially at the back of a large room.
9. Move Around
M o v e a r ou nd during y o ur presentation a s this will e x p e nd s o m e of your
n e r vo us energy.
3 Preparation 2
1. Objectives
There are two most important questions that are to
be answered at the outset. One is „Why am I presenting?‟
that is, the purpose of the presentation. The purpose could
be to educate, to sell, to inspire or to consult. The next
important question is „Who are my audience.‟ Knowing
the audience helps in making the presentation a success.
It is important to begin with the end in the mind. S o
understanding the purpose is vital.
2. Audience Analysis
Once the objectives are decided, next question to
be asked is who the audience are. Analysis and
understanding the audience key to successful
presentation. There are several factors that should be
considered while analysis the audience. Some of them are
discussed below.
3.2.1 Generation
Each generation has been conditioned to communicate
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wa ys that wor k for it. T he younger the people in
your audience, the more likely they are to communicate by
text,
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instant message, and blog and the less likely they are to be interested in a long presentation
from a talking head. Great communicators know how to make a common connection
that speaks to everyone. You‟ll need to choose stories, references, examples, and
terminology that will have meaning for your audience.
2. GENDER
Is your audience predominately one gender or evenly
mixed? Choose examples and language appropriate for everyone.
If you‟re using an example character, don‟t call every manager
“him” or every programmer “her.” Choose terms that refer to one
gender when you know the facts.
3. CULTURE
We live in a global society, and cultural sensitivity is absolutely
necessary for speakers. You can prevent a serious misinterpretation
of your message by developing awareness of differences in culture
without assi gning va l ue ( go od or bad). Le a r n a s m u c h a s y o u c a n
a bou t the specific culture of your audience.
4. OCCUPATION OR EXPERTISE
T he occupations a n d wor k experiences of audience me mb e r s give you clues to
the language, terminology, and examples that matter to them. Audiences comprising
insurance underwriters, project managers, or fire fighters understand the concept of
“risk.” Dentists, architects, and Web designers will relate to the balance of art and science.
Each occupation has its own language and slang, also known as jargon. You‟ll also want
to know about the security or volatility of the audience‟s industry. Talking about career
paths can alienate audience members who feel vulnerable to job loss.
3. Sourcing content
„Information – Data – Opinions – Facts.‟ The amount of information available today is
overwhelming. Ho w do you choose what to include and what to ignore? W he n you
find something you‟re not sure you want to mention, ask yourself these questions:
How does this support my purpose?
Is it from a credible source?
Will including this material help lead logically to my conclusion?
Two hints help you begin to gather information from various sources:
1. Start with the most current sources, a nd wor k back in time. This sho ws you
the current thinking on the ideas you‟re researching a nd prevents you from
pursuing dead ends.
2. Research general information on your topic, and work to the specific. The
general information gives you good background to prepare your specific points.
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There are other good search engines as well, and I recommend that you use more than
one when gathering information, since they return results in slightly
different ways. Warning! You must verify the information you
get online. Just because something is posted online does not mean
that it‟s accurate!
b) LIBRARY
Books are a wonderful source of credible information. When you visit the library, your
best resources are the research librarians. They don‟t know the answer to every question.
They do, however, know how to help you find almost any answer. Do n‟t be afraid to
ask questions, and be open to ideas. Do not expect librarians to do your work for you. Let
them be your guides.
c) CORPORATE PUBLICATIONS
Materials provided by organizations ma y include
annual reports, marketing materials, and internal communication.
You can surf or call, asking to have infor mation sent, or yo u
mi ght a s k someone wh o works for a company to share
information. Don‟ t expect employees to share confidential
information, but most
company data is available to the public. Remember that materials published
by an organization maybe designed to portray a positive image of that organization.
d) PERSONAL EXPERIENCE
Some of the most dynamic presentations are based on personal experience. Real
life illustrations are compelling when audience members identify with them and can
envision the msel ves in a similar situation. B e careful if yo u repeat a story that yo u
ha ve hear d someone tell. The material may be associated with the original speaker, or it
could be grossly inaccurate.
Step 2 – Brainstorm
give yourself 20 minutes and write down everything you know about the subject
take a break
Step 3 – Group
go back and group the material
For a 20 minute presentation: only 4-5 key topics
Timing:
o 3 main topics = 5 minutes per topic
o 2 minutes for pauses in between 3 key
topic areas
o 3 minutes introduction and conclusion
When grouping material, think about key points
you want to get across
give them titles so it is clear to your audience. Create "signposts" so it is easy for your
audience to follow.
How?
How are they going to achieve what you suggest?
Provide some explanation of how your audience can take the action you support
How they might go about changing their minds on a situation
Prove It!
most important part after key message
main evidence comes from: personal examples: especially if you use stories; are very
powerful
case studies: more difficult to tell
statistics: useful to prove a point, but do not carry as much weight as examples
or case studies (people put less trust in them)
4. Art of delivery 1
4.1 Opening a presentation
A job well begun is half done. Opening the presentation powerfully
is important to grab the attention and set the expectations of the audience.
Self- introduction is an opportunity to gain credibility. A s we have seen
earlier credibility plays a vital role in convincing the audience.
2. Informal way
Asking a question
Telling a story
A relevant joke
An Example
Informal opening must have an informal introduction and setting the ground rules.
3. Closing a presentation
This is also as important as the opening. The best way to close a presentation is to invite
questions from the audience followed by reinforcing the purpose of the presentation.
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4. 3V’s of Communication
1. Visual
Visual is the body language of the presenter.
Posture – A Confident erect Posture
Gestures – Using hand movements to accentuate
the talk
Eye Contact – Maintaining eye contact with the
audience
2. Vocal
Vocal is the voice of the presenter
Use the voice to your advantage – stern
confident voice which is loud enough
Intonation – Modulate the voice to create the
right emotions
3. Verbal
Words or the language used by the presenter
Use appropriate Language to express your
thoughts
Use words wisely to create the right impact
5. Choice of words
Language is a tool for thinking. We can‟t think without a language. A careful choice of
words and phrases can ma ke the presenter achieve his / her goal. Using powerful
words, wor ds that trigger the right e moti ons a n d whi c h are best suited for context
will wo r k wonders.
This can also apply if you are a man speaking to an all-female audience, or vice versa.
5. Interaction
1. Basics of audience handling
Interaction is the key difference between a presentation and public speaking.
In presentation typically there will be more interaction than in a public speaking.
Therefore learning to interact with the audience is important for a presenter. There are
many ways by which one can interact with the audience.
Asking questions to your audience
Inviting ideas on the topic of presentation
Encouraging the audience to share their experiences or to improvise on an idea
Presentation would run smoothly if the audience are highly cooperative and
interested in the topic. This may not be the case always. There could by members of the
audience who are hostile, skeptical and disruptive. As a presenter one must know how
to handle those difficult audience.
1. Have an objective
Having a firm objective for your speech, presentation, or discussion can help
you stay on message when the audience is unfriendly. A clearly defined
objective is imperative in most formal and informal presentation situations, as it
allows you to keep your focus on your points, while quickly recognizing when
critics are trying to undermine your position. Particularly in an emotionally
charged environment where some audience members may become quite vocal in
promoting their opposing views, it is perhaps easy to doubt the truth and value of your
own position. But if you are clear on
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2. Stay calm
By keeping your own temper in check and responding to
hecklers with reasoning and facts instead of
emotional outbursts, you are increasing your chances that
others in the audience will see you as the more
level-headed
communicator and may thus be more inclined to give
your position fair consideration.
3. Be positive
Having a positive and optimistic attitude differentiates the leaders from the followers.
Y o u c annot e xpec t to m a k e a wi nni ng i mpr e ssi on a n d convert othe rs t o your w a y
of
thinking with a negative attitude and
demeanor. Showing an audience the possibilities of
your vision with passion and enthusiasm will go a
long wa y in convincing them that you're on to
something. All great communicators kn o w that
genuine optimism and enthusiasm are irresistible
and often contagious.
4. Get prepared.
Preparation is critical when you are facing
an audience that is inclined to dismiss or oppose
what
you have to say. If you know which of your arguments the audience most likely will
reject, you'll be in a better position to prepare an effective talk that addresses these
issues specifically and with sound evidence. Gather as much information as you can
about the attitudes, interests, motivations, and problems of your specific audience, in
order to get a clear idea about their disposition to your ideas. The more detailed information
you have, the better you'll be able to relate to their unique perspectives a nd prepare for
their opposing views.
That's why, if you yourself have doubts about the credibility of your information or you
are not sure if the position you represent will hold up to expert scrutiny, your words
and body language will signal incongruence, which a critically thinking
audience will immediately sense and draw conclusions from.
When you can handle a hostile audience, you've developed top skills as a public speaker.
You are ready to shine in any professional speaking situation. Now all you need to do is get
out there and share your message so that audiences can benefit from your ideas.
8. Presentation Tools
1. Basics of Slide Preparation
Focus on the message
Ask yourself the following questions
What is the goal of this slide?
Do I need to remind, impress, explain, or prove? Depending on
the answer, choose the slide type: text, photograph,
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concept visualization, or data visualization.
W h a t is the hierarchy o f this slide? W h a t ‟ s the ke y m e ssa ge a n d wh a t are
the supporting messages?
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3. Explain
This follows on from the last point and simply involves thoroughly explaining the visual
aids you've elected to draw. A simple diagram by itself can be completely baffling, but a
simple diagram accompanied by a thorough explanation will be extremely effective. You
should always remember that people often find visual-based learning very effective.
7. Conclusion
The Concepts that are described here form the foundation of any good
presentation. Giving a great presentation is an art. So like any art it has to be understood,
learnt and most importantly practiced.
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