Unit- 1
Unit- 1
Unit- 1
Introduction of Entrepreneurship
• Entrepreneurship is the process of designing, launching and
running a new business, which is often initially a small business.
2) Innovator: Brings in overall change through innovation for maximum social good.
Human values remain scared & inspire him to serve society. He is headed with
innovation & creativity.
3) Coordinator: He has firm belief in social betterment & carries out this
responsibility with conviction. In this process, he accelerates personal, economic
as well as human development.
The Entrepreneurship
Process can be expressed as
a set of procedures and
methodologies that are
followed by entrepreneurs for
establishing a new business
or venture. All the phases in
the entrepreneurship process
have certain meaning and
functionality; which one has to
trail and pursue for setting up
a venture.
Entrepreneurial Process Contd.
• Discovery: An entrepreneurial process begins with the idea
generation, wherein the entrepreneur identifies and evaluates the
business opportunities.