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Advertising - Extension

The document outlines the importance of understanding literary and linguistic devices in advertising, including emotive language, paradox, apostrophe, logical argument, anticlimax, sarcasm, and inference. It provides a structured approach to analyze advertisements by identifying these devices and their impacts. Additionally, it includes questions to guide the analysis of specific advertisements and encourages the creation of original logical arguments.

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chleovr
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10 views9 pages

Advertising - Extension

The document outlines the importance of understanding literary and linguistic devices in advertising, including emotive language, paradox, apostrophe, logical argument, anticlimax, sarcasm, and inference. It provides a structured approach to analyze advertisements by identifying these devices and their impacts. Additionally, it includes questions to guide the analysis of specific advertisements and encourages the creation of original logical arguments.

Uploaded by

chleovr
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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ADVERTISING

 It is important to be able to identify, understand


and explain how literary & linguistic devices and
humour work in advertising.
 Pay close attention to the definitions of each literary
device or humourous device.
 Identify and explain how these work in each of the
following advertisements.
EMOTIVE
LANGUAGE
is the deliberate choice of words
to evoke or stir emotion (usually
to influence).
1. Identify the emotive
language in the advert.

2. What is the impact of these


emotive words/phrases?

3. Comment on the effective-


ness of the advertisement.
PARADOX
is a statement or situation that
seems to contradict itself or go
against common sense, yet upon
closer examination, may reveal a
deeper truth or insight.

4. Explain the paradox in your


own words.

5. What “truth or insight” does


this paradox reveal?
APOSTROPHE
is speaking to an absent person or
a thing that is treated as a
person.

6. Who or what is being


addressed in this advert?

7. In addition to apostrophe,
which other literary device
is present?
LOGICAL ARGUMENT
premise / true statement 1 +
premise / true statement 2
= valid conclusion assumed to be true
because the preceeding statements
are true.

8. Why is this logical argument


effective advertising?

9. Create a logical argument of your


own using a similar formula.
ANTICLIMAX
a moment of tension that is
dramatically undercut instead of
receiving a payoff – a letdown or
disappointing ending.

10. How is expectation


created
in this advertisement?

11. Comment on the


effectiveness of
anticlimax
as an advertising
technique.
SARCASM
is verbal irony that mocks or
expresses contempt.
12. Other than sarcastic,
what
tone is used in this
advert?
INFERENCE
a conclusion reached on the basis of
evidence and reasoning, also known
as “reading between the lines”.

13. What is the inference in


this text?
14. Identify at least THREE elements common to all 3
advertisements.
15. Match the
advertisements
to the techniques in
Column A. Write down
the
letter of the relevant
A B COLUMN A in Column
advert COLUMN
B. B
1 Sarcasm
2 Anticlimax
3 Apostrophe
4 Inference

C
D

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