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IMPORTANCE-OF-RESEARCH-METHODOLOGY

Research methodology is a systematic plan that outlines how a researcher will conduct their study to ensure valid and reliable results. It is crucial for providing legitimacy to research findings, guiding researchers through the process, and allowing for replication by others. The document discusses various types of methodologies, including qualitative, quantitative, and mixed-methods, each with its specific applications and benefits.

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Lei Ann Punla
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2 views

IMPORTANCE-OF-RESEARCH-METHODOLOGY

Research methodology is a systematic plan that outlines how a researcher will conduct their study to ensure valid and reliable results. It is crucial for providing legitimacy to research findings, guiding researchers through the process, and allowing for replication by others. The document discusses various types of methodologies, including qualitative, quantitative, and mixed-methods, each with its specific applications and benefits.

Uploaded by

Lei Ann Punla
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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IMPORTANCE

OF RESEARCH
METHODOLOGY
Lei Ann T. Punla, MSA
Instructor
BSAgribusiness 4
What is Research Methodology?
 Research methodology is a way of explaining how a researcher
intends to carry out their research.
 It's a logical, systematic plan to resolve a research problem.
 A methodology details a researcher's approach to the research
to ensure reliable, valid results that address their aims and
objectives.
 It encompasses what data they're going to collect and where
from, as well as how it's being collected and analyzed.

Presentation Title
Why is a Research Methodology Important?
 A research methodology gives research legitimacy and
provides scientifically sound findings.
 It also provides a detailed plan that helps to keep researchers
on track, making the process smooth, effective and
manageable.
 A researcher's methodology allows the reader to understand
the approach and methods used to reach conclusions.

Presentation Title
Having a sound research methodology in place
provides the following benefits:
 Other researchers who want to replicate the research have enough
information to do so.
 Researchers who receive criticism can refer to the methodology and
explain their approach.
 It can help provide researchers with a specific plan to follow throughout
their research.
 The methodology design process helps researchers select the correct
methods for the objectives.
 It allows researchers to document what they intend to achieve with the
research from the outset.
Types of Research Methodology
 When designing a research methodology, a researcher has
several decisions to make.
 One of the most important is which data methodology to use,
qualitative, quantitative or a combination of the two.
 No matter the type of research, the data gathered will be as
numbers or descriptions, and researchers can choose to
focus on collecting words, numbers or both.

Presentation Title
Here are the different methodologies and their
applications:
 Qualitative
 Qualitative research involves collecting and analyzing
written or spoken words and textual data.
 It may also focus on body language or visual elements
and help to create a detailed description of a researcher's
observations.
 Researchers usually gather qualitative data through
interviews, observation and focus groups using a few
carefully chosen participants.
Presentation Title
 This research methodology is subjective and more time-
consuming than using quantitative data.
 Researchers often use a qualitative methodology when the
aims and objectives of the research are exploratory.
 For example, when they perform research to understand
human perceptions regarding an event, person or product.

Presentation Title
 Quantitative
 Researchers usually use a quantitative methodology when the
objective of the research is to confirm something.
 It focuses on collecting, testing and measuring numerical data,
usually from a large sample of participants.
 They then analyze the data using statistical analysis and
comparisons.

Presentation Title
Popular methods used to gather quantitative
data are:
 Surveys
 Questionnaires
 Test
 Databases
 Organizational records

Presentation Title
 This research methodology is objective and is often quicker
as researchers use software programs when analyzing the
data.
 An example of how researchers could use a quantitative
methodology is to measure the relationship between two
variables or test a set of hypotheses.

Presentation Title
 Mixed-method
 This contemporary research methodology combines
quantitative and qualitative approaches to provide additional
perspectives, create a richer picture and present multiple
findings.
 The quantitative methodology provides definitive facts and
figures, while the qualitative provides a human aspect.
 This methodology can produce interesting results as it
presents exact data while also being exploratory.

Presentation Title
Thank you for
listening!

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