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Lecture 2

The document outlines the types of Intellectual Property Rights (IPR), including copyright, trademarks, geographical indications, industrial designs, patents, layout-designs of integrated circuits, and trade secrets, each serving distinct purposes. The objectives of protecting IPR include encouraging creativity, ensuring product quality, protecting local specialties, and incentivizing innovation. Overall, IPR protection is essential for economic benefits to creators and consumers, contributing to national and global welfare.

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Yash Raj
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0% found this document useful (0 votes)
2 views

Lecture 2

The document outlines the types of Intellectual Property Rights (IPR), including copyright, trademarks, geographical indications, industrial designs, patents, layout-designs of integrated circuits, and trade secrets, each serving distinct purposes. The objectives of protecting IPR include encouraging creativity, ensuring product quality, protecting local specialties, and incentivizing innovation. Overall, IPR protection is essential for economic benefits to creators and consumers, contributing to national and global welfare.

Uploaded by

Yash Raj
Copyright
© © All Rights Reserved
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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HS306

TYPES OF IPR AND


OBJECTIVE OF PROTECTION
BRIEF OUTLINE

 Introduction
 Types of IPR

 Objectives

 Concluding Remarks
INTRODUCTION
 Intellectual property specifies creations of
intellect which include innovations, inventions,
scholarly, literary, and creative efforts,
symbols, designs, logos, images, etc. that has
some economic, social, and cultural value
 It is protected by regulations which facilitate

creators to receive credit or economic and


commercial advantage from their innovation
TYPES OF IPR: TRADITIONAL VIEW

Intellectual
Property Rights

Industrial Copyright and


Property Rights Related Rights
TYPES OF IPR: BROADER VIEW

Sr. No. Intellectual Property Rights


1 Copyright and related rights
2 Trademarks, including service marks
3 Geographical indications
4 Industrial designs
5 Patents
6 Layout-designs (topographies) of integrated
circuits
7 Undisclosed information, including trade secrets
COPYRIGHT AND RELATED RIGHTS

 The rights given to the authors of literary and artistic


works which include but not limited to books and
other writings, musical compositions, paintings,
sculpture, computer programs and films
 These are protected by copyright, for a minimum
period of 50 years after the death of the author,
however, this duration differs from country to country
 Other similar rights are also protected by the
copyrights like, singers and musicians, producers of
phonograms and broadcasting organizations
OBJECTIVE OF PROTECTING
COPYRIGHT
 The main purpose of protecting the
copyright and related rights is to
encourage and reward creative works
 This will enrich and enhance the

creative works of arts as well as


literary writings and others
TRADEMARKS, INCLUDING
SERVICE MARKS
 According to WIPO, a trademark is a
distinctive sign that distinguishes
certain goods or services produced or
provided by an individual or a
company from others
 It helps consumers to identify and
purchase a product or service based
on its specific attribute or quality
 Coca-Cola letter, McDonald’s, KFC, etc.
OBJECTIVES OF TRADEMARKS
PROTECTION
 Protection of trademarks help in
ensuring quality of a product or service
 Additional protection is also granted in

case of marks that have become well-


known in a particular country to
distinguish it from others
 It incentivizes the creators of

trademarks or service marks


GEOGRAPHICAL INDICATIONS
A place name is sometimes used to
identify a product
 GI is a mark used on goods that have a

distinct geographical origin and


acquire qualities or a wider
acceptability due its place of origin
GEOGRAPHICAL INDICATIONS…
 Examples include ‘Darjeeling tea’,
‘Champagne’, ‘Scotch’, ‘Tequila’, and
‘Roquefort’ cheese, etc.
 Wine and Spirits producers are more

concerned for the use of place of origin


to identify the products
 But, GI is equally important for other

types of goods
OBJECTIVE OF GI PROTECTION

 Itis important to protect the local specialty


of certain products
 Product-origin name, when the product was
made outside its place of origin or lacks the
special characteristics can misguide
consumers leading to unethical competition
 Guarantees consumer protection, producer
protection and facilitate local development
INDUSTRIAL DESIGN
 It includes ornamental, artistic or creative
aspects of a product including three-
dimensional or two-dimensional design
structures
 It may include wide variety of products like
handlooms, handicrafts, jewelry, luxury
items, and other similar etc.
 TRIPS Agreement advocated for minimum10
years protection for industrial designs
OBJECTIVES OF INDUSTRIAL
DESIGN PROTECTION
 Manufacture, transaction or imports of products
carrying a design which is a copy of the
protected industrial design is prohibited to
ensure fair returns on investments
 Strong protection system of industrial design will

benefit consumers, by promoting competition


and fair trade practices and will boost creativity
PATENTS
 It is a right that is given for an invention which
may be a new product or process
 It may be an entirely new method of creating

something or new technique for manufacturing


or producing something
 Patent is protected for a limited period, usually

for 20 years
OBJECTIVES OF PATENTS
PROTECTION
 To award incentives to innovators
by admitting the originality of the
invention/innovation and providing
the prospects for economic returns
 To encourage innovation
LAYOUT-DESIGNS OF INTEGRATED
CIRCUITS
 These are rights that protect semiconductor
integrated circuits designs and products
 It includes transistors and other integrated

circuit elements that are conjointly twisted


on a semiconductor substance or an
insulating material
 Devised to execute an electronic circuit

purpose
OBJECTIVES TO PROTECT LAYOUT-
DESIGNS OF INTEGRATED CIRCUITS
 Itoffers protection to the innovator of
the semiconductor integrated circuit
layout designs
 To commercially exploit the layout-

design of integrated circuits


 Restrict the unfair use of lay-out

designs
TRADE SECRETS
 Trade secret may be a formula, blueprint,
apparatus or collection of information
that is used in the industry, and which
confers a chance to obtain an
comparative advantage over competitors
 It can be applied to protect valuable
‘know-how’ that grants business a
comparative and competitive advantage
over its rivals
TRADE SECRETS…
 There must be a strong protection against
infringement and other fraudulent acts
opposed to fair commercial practices for trade
secrets and further undisclosed information
that bears economic value
 Apart from it, rational steps must be taken to
keep the information undisclosed
 Even, the data that has been submitted to the
governments for approval in case of medicines
or chemicals--- also need to be confined
TRADE SECRETS…
 Some examples of trade secrets: soda
formulas, consumer lists, survey results, and
computer programs
 The most cited trade secret is the Coca-Cola
formula, that is set aside protected in a bank
vault in Atlanta
 The public has no access to the names of
those employees and they are not allowed to
fly on the same air plane.
OBJECTIVES OF TRADE SECRETS
PROTECTION
 Protection is required to shelter the
secret know-how of a particular firm
that specializes in the manufacturing
or the production of specific goods
 This will ensure fair industry practices

 Incentivize the firm to continuously

innovate new ideas that will bring new


products in the markets
CONCLUDING OBSERVATIONS
 There are seven types of IPR and each has its
own economic and commercial value
 IPR protection is required to incentivize the

inventor/innovator by providing fair returns


 Consumer as well as producer surplus will be

increased and will eventually lead to increase


in the national as well as global welfare
FURTHER READINGS
 https://www.wto.org/english/thewto_e/whatis_e/tif_
e/agrm7_e.htm
 http://www.wipo.int/edocs/pubdocs/en/intproperty/
450/wipo_pub_450.pdf
 For more details watch the video:

https://www.youtube.com/watch?v=Bj1_z56VEJ0
https://www.youtube.com/watch?v=PAVbXGXelsY
THANK YOU

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