Scribd
Upload
2 views

Week-2

The document outlines the characteristics of qualitative research, emphasizing its naturalistic, purposeful, detailed, and holistic nature. It highlights the importance of participant selection, engagement, and an inductive approach to gather rich insights. Additionally, it suggests that qualitative research requires neutrality and a comprehensive understanding of the phenomenon being studied.

Uploaded by

checast42
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
2 views

Week-2

The document outlines the characteristics of qualitative research, emphasizing its naturalistic, purposeful, detailed, and holistic nature. It highlights the importance of participant selection, engagement, and an inductive approach to gather rich insights. Additionally, it suggests that qualitative research requires neutrality and a comprehensive understanding of the phenomenon being studied.

Uploaded by

checast42
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 28

QUALITATIVE

RESEARCH
VS
QUANTITATIVE
RESEARCH
CHARACTERISTICS
OF QUALITATIVE
RESEARCH
CHARACTERISTICS OF
QUALITATIVE RESEARCH
1. Qualitative research is naturalistic. A
study to be conducted by the researcher
should be based on real-life situations.
Likewise, the researcher should also
unfold the study in a natural manner,
that is, the findings are derived from the
analysis of authentic data gathered from
the participants. Such a concept makes
qualitative research known for its non-
controlling characteristic.
CHARACTERISTICS OF
QUALITATIVE RESEARCH
2. Qualitative research is purposeful.
In conducting a qualitative type of study, the
researcher should select the participants in a
purposive manner, that is, they will be selected
because they either have easy access to the
information needed or simply have the knowledge
to provide a great deal of information needed to the
study. Hence, these participants are called
“information rich” in the context of research. This
type of participant selection will validate the
concept that qualitative study focuses on rich
insights regarding the phenomenon rather than on
mere
numerical data simply obtained from surveys and
questionnaires.
CHARACTERISTICS OF
QUALITATIVE RESEARCH
3. Qualitative research is detailed. A thick
description of gathered data from the
participants makes this type of study a
detailed one. It is important that the
researcher should capture the direct
quotations of the responses of the
participant/s from the conducted interview
or observation.
CHARACTERISTICS OF
QUALITATIVE RESEARCH
4. Qualitative research requires engagement
and neutrality. Direct contact with the people,
situation, and phenomenon under
investigation should be established by the
researcher. Immersing oneself would enable
the researcher to acquire personal
experiences and insights which are essential
to better understand the phenomenon.
Further, the researcher should also be neutral
in the responses and observations he/she may
get while engaging with the participant/s. The
researcher should likewise show openness,
sensitivity, and respect.
CHARACTERISTICS OF
QUALITATIVE RESEARCH
5. Qualitative research follows an inductive
procedure. As the researcher immerses
himself/herself in the phenomenon under
investigation, specific details and data will be
gathered from the target participant/s. These
data then can be used to discover emerging
patterns and themes. Following an inductive
procedure, the researcher will start from
exploring the phenomenon and will end to
confirming findings of the works.
CHARACTERISTICS OF
QUALITATIVE RESEARCH
6. Qualitative research is viewed in a holistic
perspective. A study in a qualitative type
cannot be simply done in a linear and cause
and effect relationship
approach. Rather, it requires the researcher to
view the whole phenomenon under
investigation in a complex system, that is,
different variables can either cause or effect
the phenomenon.
STRENGHTS AND
WEAKNESSES OF
QUALITATIVE
RESEARCH
KINDS OF
QUALITATIVE
RESEARCH
HOW TIKTOK AFFECTS THE
YOUTH TODAY?

You might also like