Introduction to

Microsoft
Microsoft is a multinational technology corporation that
develops, licenses, and supports a wide range of software
products, consumer electronics, personal computers, and
related services.
 Microsoft's History and Milestones
1975 1
Microsoft was founded by Bill Gates and Paul Allen in 1975.

2 1981
Microsoft released its first version of the MS-DOS
operating system, which later became the standard
1985 3 for IBM-compatible personal computers.
Microsoft released the first version of Windows, a
graphical user interface operating system, which
revolutionized the way people used computers. 4 2001
Microsoft released the first version of Windows XP,
which became one of the most popular operating
2007 5 systems in history.
Microsoft released the first version of Windows
Vista, which introduced a new user interface and a
6 2009
focus on security.
Microsoft released the first version of Windows 7,
which was a major update to Windows Vista, with
2012 7 improved performance and features.
Microsoft released the first version of Windows 8,
which introduced a new user interface based on
touch input. 8 2015
Microsoft released the first version of Windows 10,
which was a significant update to Windows 8, with a
2021 9 focus on compatibility and performance.
Microsoft's Core Business
Segments
1 Operating Systems 2 Productivity and Business
Applications
Windows is the dominant
operating system for personal Microsoft Office Suite, including
computers, and it remains a key Word, Excel, PowerPoint, and
revenue generator for Microsoft. Outlook, is widely used in
businesses and education
institutions globally.

3 Cloud Computing 4 Gaming

Microsoft Azure is a leading Microsoft's Xbox gaming console
cloud computing platform, is a significant player in the
providing a wide range of gaming industry, with a
services, including infrastructure dedicated user base and a
as a service, platform as a growing portfolio of exclusive
service, and software as a titles.
service.
SWOT ANALYSIS
1 Strengths 2 Weaknesses
• Strong brand recognition • Dependence on legacy
• Diversified product portfolio products
• Leadership in cloud • Eg: windows os
computing • High reliance company on
• Large customer base enterprise customers

3 Opportunities 4 threats
• Expansion in AI and machine • intense competition in cloud
learning. and gaming
• Grow in cloud services and • Regulatory scrutiny and anti
gaming trust issues
• Emerging market • Cyber security threats.
Microsoft's Competitive Landscape
Operating Systems Cloud Computing Productivity and Business
Applications
Apple's macOS and Google's Amazon Web Services (AWS) is
Chrome OS are major the market leader in cloud Google Workspace, which
competitors in the desktop and computing, followed by Microsoft includes Gmail, Docs, Sheets,
laptop operating system market. Azure and Google Cloud and Slides, is a major competitor
Platform. to Microsoft Office, particularly in
the online productivity space.
Microsoft’s Mission and Vision

Mission statement Vision statement Core values

To empower every person and A computer on every desk and • Innovation

every organization to achieve in every home, running Microsoft • Customer centricity
more software • Integrity
• Accountability.
• Social responsibility

• tMicrosoft’s mission reflects its focus on broad empowerment through technology, while
its vision showcases it ambition to be at the core of personal and organizational
productivity
Microsoft's Financial
Performance
Year Revenue (USD Net Income
Billion) (USD Billion)

2018 110.4 16.4

2019 125.8 20.5

2020 143.0 44.3

2021 168.1 61.3

2022 198.3 72.4

Microsoft's Product Portfolio and Innovation
Windows Office Azure
The latest version of Windows, Microsoft Office Suite includes Microsoft Azure is a leading
Windows 11, offers a popular applications such as cloud computing platform
redesigned user interface and Word, Excel, PowerPoint, and providing a wide range of
a focus on cloud integration. Outlook, used for productivity services, including
and collaboration. infrastructure as a service,
platform as a service, and
software as a service.

Xbox Surface
Microsoft's Xbox gaming console is a significant Microsoft's Surface line of devices includes
player in the gaming industry, with a dedicated laptops, tablets, and other computing devices,
user base and a growing portfolio of exclusive designed with a focus on premium design and
titles. functionality.
Microsoft's Cloud
Computing Strategy
Infrastructure as a Service (IaaS)
Provides virtual machines, storage, and networking resources.

Platform as a Service (PaaS)

Provides development tools, databases, and
middleware services.

Software as a Service (SaaS)

Provides fully managed applications, such as
Microsoft 365 and Dynamics 365.
Microsoft's Acquisition and Partnerships

LinkedIn GitHub Activision Blizzard

A social networking site for A popular platform for software A leading video game publisher
professionals, enhancing development and collaboration, and developer, expanding
Microsoft's presence in the strengthening Microsoft's position Microsoft's gaming portfolio and
professional networking and in the developer ecosystem. market share.
recruitment space.
Microsoft's Sustainability and
Social Responsibility
Initiatives
1 Carbon Neutrality 2 Renewable Energy
Microsoft aims to achieve Microsoft is committed to
carbon neutrality across its using renewable energy
global operations by 2030. sources to power its data
centers and facilities.

3 Digital Skills Development 4 Philanthropic Initiatives

Microsoft invests in programs Microsoft supports various
to empower individuals with philanthropic initiatives,
digital skills, bridging the addressing social and
digital divide and fostering environmental challenges
economic opportunity. globally.
Conclusion and Future
Outlook
Microsoft remains a dominant player in the technology industry,
with a focus on cloud computing, artificial intelligence, and
other emerging technologies. The company is well-positioned
for continued growth and innovation in the years to come.