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Lecture 3

The document explores the development of Philippine modernity and popular culture, emphasizing the importance of Filipino cultural foundations amidst colonial influences. It discusses the evolution of folk and nationalist cultures, the impact of Spanish and American colonialism, and the commercialization of popular literature. Additionally, it highlights the role of globalization in shaping media and popular culture, facilitating cultural exchange and interaction.

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15 views

Lecture 3

The document explores the development of Philippine modernity and popular culture, emphasizing the importance of Filipino cultural foundations amidst colonial influences. It discusses the evolution of folk and nationalist cultures, the impact of Spanish and American colonialism, and the commercialization of popular literature. Additionally, it highlights the role of globalization in shaping media and popular culture, facilitating cultural exchange and interaction.

Uploaded by

Ryunyx Blink
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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PHILIPPINE MODERNITY AND

POPULAR CULTURE: AN ONTO-


HISTORICAL INQUIRY

Building a culture has to start with a


foundation, and that foundation must
necessarily be the culture of the Filipino
people if this could be separated with the
encrustations grown on it by colonial rule."
History of Popular Culture in the
Philippines
Folk culture - way of living in a place in a
specific time and portrays the practices of
a certain people, and on how they cope to
survive with nature.
Nationalist culture - culture created
through colonial resistance with the
collective of a people on a given place and
time.
Spaniards’ Influence
Popular theatre

Sinakulo

Pasyo
n
Filipino Intelligentsia
Marcelo H. Del Pilar
American Influence
Commercialization
• Popular literature as a commodity
intended for a mass market was seen to
pose a threat to serious artistic work,
because the writers accommodated his
art to the demands of the publishers and
editors who were more interested in sales
rather than aesthetics."
Globalization of Pop Culture
Globalization
Acceleration and intensification of
economic interaction among the people,
companies, and governments of different
nations"
Globalization
Propelled by advance in communication
and transportation technology, the
integration of global markets, and
privatization and deregulation of media
outlets in much of the world, has
intensified the role of media and popular
culture in shaping or communication and
understanding of cultures different from
our own.
Media and Pop Culture
Diverse processes

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