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Artificial intelligence significantly impacts business by enhancing customer engagement, data analysis, and process automation. In digital marketing, AI influences analytics, customer insights, and content creation, with entrepreneurs increasingly becoming content creators. The document also highlights the role of AI in image and graphic enhancement, predicting further advancements in 2024 that will improve efficiency and creativity in these areas.

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5 views11 pages

Praveen pptx

Artificial intelligence significantly impacts business by enhancing customer engagement, data analysis, and process automation. In digital marketing, AI influences analytics, customer insights, and content creation, with entrepreneurs increasingly becoming content creators. The document also highlights the role of AI in image and graphic enhancement, predicting further advancements in 2024 that will improve efficiency and creativity in these areas.

Uploaded by

rishikesh11633
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Impacts of

artificial
intelligence on
business, BBA DEPARTMENT ( SELF

digital )

marketing PRAVEEN KS
and. KAVIN A

Content
creation
Impacts of
artificial
intelligence on
business

In business terms Ai helps to improved


customer engagement, data analysis,
automation of process, strategic
recommendations.
Impacts of artificial
intelligence on
digital marketing

There are three impacts that is analytics,


customer insights, content creation
Entrepreneurs are
turns into content
creator
• Content creator
are turns into
entrepreneurs

Content creation plays a major


role in every business

For example
If someone start a e-commerce
business also start his content
journey he do a videos about the
e commerce platform and
business which can lead to more
traffic to your website
Images

Stock images are


gain the audience
eyeballs to
understand about
the content
Graphics

Anime cartoon
type on content
creation grab the
Audience eyeballs
it creates
curiosity
AI used in image and graphics

Al used in image and graphics in


various innovate ways like:

1 image enhancement –this tool


used to automatically improve
image quality and adjusting
brightness
2 image editing – al can automate
editing such as they will remove
background and remove object from
image
Application
used image
and graphics
in Ai

The most of the application will


working in ai design editing
and analysis

1.canva-this tool generate


design layout and creating
custom graphics what you
want
2.goole lens- is used to analyse
the image they give perfect
information about the picture
In 2024 how
develop image
and graphic
with the help
in Ai

In 2024 the ai will more helpful to


people and workers they work in
company the usage of ai is they
give quick image and graphics its
will helpful for save time also for
that reason the ai will well
develop in 2024
Free Ai tools
for content
creation

1.chatGPT
2.runway
3.otter
4.adobe
podcast
5.midjourney
• AI IS TO SOLVE MAJORITY OF THE
PROBLEM OR TO ACHIEVE THE TASK
WHICH WE HUMAN DIRECTLY CAN’T
ACCOMPLISH , IT IS FOR SURE THAT
DEVELOPMENT IN THIS FIELD ON
Conclusion COMPUTER SCIENCE WILL CHANGE
THE COMPLETE SCENARIO OF THE
WORLD.

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