Scribd
Upload
22 views

Business-Analytics-Module-Part-1-Intro

The document outlines a course on Business Analytics, covering topics such as data analysis, visualization, and the differences between data science and data analytics. It highlights the importance of analytics in decision-making, operational efficiency, and customer outreach, while also detailing key skills and types of analytics. Additionally, it includes assignments aimed at developing practical skills in data visualization and storytelling.

Uploaded by

Rianne Navidad
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
22 views

Business-Analytics-Module-Part-1-Intro

The document outlines a course on Business Analytics, covering topics such as data analysis, visualization, and the differences between data science and data analytics. It highlights the importance of analytics in decision-making, operational efficiency, and customer outreach, while also detailing key skills and types of analytics. Additionally, it includes assignments aimed at developing practical skills in data visualization and storytelling.

Uploaded by

Rianne Navidad
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 16

Business Analytics

4BSAIS
Outline
1. Intro to Business Analytics
2. Analytics Sample#1: HR Attrition – Data Analysis and Basic Excel
3. Data Storytelling
4. Visualization
5. Analytics Sample#1: HR Attrition – Data Analysis + Visualization
6. Prescriptive Analytics
7. Analytics Sample#1: HR Attrition – Overall Presentation
8. Analytics Sample#2: Finance Analytics
9. Analytics Sample#2: Finance Analytics – Overall Presentation
10. Predictive Analytics: Forecasting and Advance Excel
11. Ethics and Privacy in Business Analytics
Data Science vs. Data Analytics
Data Science is the Data Analytics is the
process of building, process and practice of
cleaning, and analyzing data to
structuring datasets to answer questions,
analyze and extract extract insights, and
meaning. identify trends.

structured Accurate &


cleaned insightful
wrangled conclusions
holisti easy to
understand
c
relevant helpf directio
learning
n easy
aesthetically ul reading
s
pleasing
plan data
well-
game
organiz
designed
ed
referenc useful plans
e
A lot to
communica

Business Analytics te

The use of data, information technology, statistical analysis, quantitative


methods, and mathematical or computer-based models to help
managers gain improved insight about business operations and
make better, fact-based decisions.
Business Analytics can be
used for:
• Budgeting and forecasting

• Risk Management

• Marketing and Sales

• Product Development or Research and Development


Benefits:
• Improves business decision-making by eliminating
guesswork and minimizing potential financial loss.
• Increases operational efficiency by revealing
vulnerabilities in processes like supply chain issues.
• Optimizes customer outreach.
• Offers projections for future outcomes through data
visualization
• Measures performance and drives growth.
Key skills:
• Communication / Interpersonal skills
• Technology
• Critical and Strategic thinking / Problem-solving
• Research / Knowledge of the business
• Negotiation / Organizational Skills
• Stakeholder analysis
Visual Storytelling is in.
The human brain is hardwired to process visual
information faster
Visuals have been
known to improve
learning and
retention by

400%

90%
of information 56% 84%
transmitted of companies of companies
to the brain make use of using infographics
is visual infographics believe them to be
effective
Data Ecosystem &
Lifecycle
Data Ecosystem refers to the
programming languages, packages,
algorithms, cloud-computing services, and
general infrastructure an organization uses
to collect, store, analyze, and leverage
data.

Data Lifecycle describes the path data


takes from when it’s first generated to
when it’s interpreted into actionable
insights.
Key steps in planning data and analytics strategy:
1. Start with the mission and goals of the organization
2. Determine the strategic impact of data & analytics on those
goals
3. Prioritize action steps to realize business goals using data &
analytics objectives
4. Build a data & analytics strategic roadmap
5. Implement that roadmap (i.e. projects, programs, and
products) with a consistent and modern operating model
6. Communicate data and analytics strategy and its impact and
results to win support for execution
4 Types of Analytics
1. Descriptive Analytics looks at data to examine, understand, and
describe something that’s already happened.
2. Diagnostic Analytics goes deeper than descriptive analytics by
seeking to understand the “why” behind what happened.
3. Predictive Analytics relies on historical data, past trends, and
assumptions to answer questions about what will happen in the
future.
4. Prescriptive Analytics identifies specific actions and individual or
organization should take to reach future targets or goals.
Comparison:
Assignment#1: Create an About Me Intro but in Analytics
Assignment#1: Create an About Me Intro but in Analytics
Assignment#1: About Me Intro but in Analytics (individual)
1. Should have at least 1 Analytics Chart: Pie Chart, Bar Graph, Trend Line, etc.
2. Save in JPG or PDF – 1 page only (any file size)
3. Save it on the Gdrive Folder that will be provided.

Objective: To have initial understanding of designing dashboards and charts

You might also like