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DEDICATORIA- Integrating Quantitative and Qualitative Data Analysis

Integrating quantitative and qualitative data analysis involves systematically combining both data types to enhance understanding of research problems. This approach leverages the strengths of each method, such as the objectivity of quantitative data and the depth of qualitative insights, while addressing their limitations. Effective data analysis is crucial for informed decision-making in a data-driven world.

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MJ Gime Pontero
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16 views

DEDICATORIA- Integrating Quantitative and Qualitative Data Analysis

Integrating quantitative and qualitative data analysis involves systematically combining both data types to enhance understanding of research problems. This approach leverages the strengths of each method, such as the objectivity of quantitative data and the depth of qualitative insights, while addressing their limitations. Effective data analysis is crucial for informed decision-making in a data-driven world.

Uploaded by

MJ Gime Pontero
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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Integrating

Quantitative and
Qualitative Data
Analysis
Integrating quantitative and
qualitative data analysis refers to the
systematic combination of both types of
data within a single study or series of
studies to provide a comprehensive
understanding of a research problem.
What is DATA ANALYSIS ?
 It is the process of
inspecting, cleansing,
transforming and modeling
data with the goal of
discovering useful
information, informing
conclusions and supporting
decision making.
TYPES OF DATA
ANALYSIS
Quantitative Data
Analysis

Numerical information
that can be measured,
counted, and analyzed
statistically. Examples
include survey
responses, sales
figures, and test scores.
Quantitative Data
Analysis
A. Types of Quantitative Data
1.Numerical Data
2.Categorical Data
B. Methods of Quantitative Analysis
3.Descriptive Statistics
2. Inferential Statistics
C. Tools for Quantitative Analysis
1. Software (e.g., SPSS, R, Excel)
2. Data Visualization (e.g., Graphs,
Charts)
Qualitative Data
Analysis
Non-numerical information that
describes qualities, characteristics, and
meanings. Examples include interview
transcripts, observations, and focus
group discussions.
Qualitative Data
Analysis
A. Types of Qualitative Data
1. Textual Data
2. Visual Data
B. Methods of Qualitative Analysis
1. Thematic Analysis
2. Content Analysis
3. Narrative Analysis
4. Grounded Theory
C. Tools for Qualitative Analysis
1. Software (e.g., NVivo, Atlas.ti)
2. Coding and Categorization Techniques
Strengths and Limitations of Each Approach

Integrating both approaches can offset the weaknesses and capitalize on the
strengths of each.
Quantitative
Strengths: Objectivity,
Generalizability, Statistical Power.
Limitations: Context-Stripping,
Ignoring Nuance, Potential for
Researcher Bias.
Qualitative
Strengths: Depth, Flexibility,
Participant Voices.
Limitations: Subjectivity, Limited
Generalizability, Time-Consuming.
a. DEFINE OBJECTIVES
b. DATA COLLECTION
c. DATA
CLEANING/PREPARATION
d. EXPLORATORY DATA
ANALYSIS
e. CHOOSE ANALYTICAL
METHODS
f. PERFORM ANALYSIS
Importance of DATA ANALYSIS

 Data analysis is indispensable in


today’s data-driven world. It
empowers organizations and
individuals to make informed
decisions, understand complex
issues, and develop effective
strategies.
Integrating Quantitative and Qualitative
Data
1 Triangulation
Using multiple data
sources to 2 Complementar
corroborate findings ity
Leveraging the
and enhance the 3 Synergistic
unique strengths of
validity of the quantitative and
Insights
The whole of the
research. qualitative data to integrated dataset is
provide a more greater than the sum
comprehensive of its parts.
understanding.
METHODS OF
INTEGRATION
Methods of Integration
Methods of Integration

Sources: for instrument design DeVellis, R. F. (2003). Scale development: theory and application (2nd ed.). Thousand Oaks, CA: Sage
Publications, Inc. Downing, S. M. & Haladyna, T. M. (2006).
Methods of Integration

Sources: for instrument design DeVellis, R. F. (2003). Scale development: theory and application (2nd ed.). Thousand Oaks, CA: Sage
Publications, Inc. Downing, S. M. & Haladyna, T. M. (2006).
Integrating Data: Approaches

SEQUENTIAL
Conduct one type of research first to inform the other, such as using qualitative i
to develop a quantitative survey.

CONCURRENT
Collect and analyze quantitative and qualitative data simultaneously
to gain a more holistic understanding.

EMBEDDED
Nest one type of data within the other, such as including open-ended questions
in a quantitative questionnaire.
Analyzing and Interpreting Mixed
Data

Parallel Analysis Joint Display Iterative


Interpretation
Analyzing quantitative Visually presenting the Cycling between the two
and qualitative data quantitative and data types to uncover
separately, then qualitative data side-by- deeper meanings and
integrating the findings. side to reveal relationships.
connections and
contrasts.
Challenges and
Considerations
Methodological Data
Expertise Integration
Researchers must Aligning and
have strong skills synthesizing data
in both from different
quantitative and sources can be
qualitative technically and
approaches. conceptually
complex.
Reporting Time and
Standards
Clear guidelines
Resources
Integrating
are needed to multiple data
ensure streams requires
transparency and significant time,
rigor in mixed funding, and
methods management.
research.
Prepared By: Jenny D.

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