BMC

Đội ngũ

Bùi Hoàng Minh Phạm Phước Sang Nguyễn Quang Đạt Trần Quốc Huy Nguyễn Thành Trung Nguyễn Viết Minh Quang
Giám đốc Điều hành Giám đốc Tài chính Giám đốc Kế toán Quản lý Tài chính Quản lý Tài chính
Timeline

I. Customer segment II. Value Propositions

III. Customer Relationship, IV. Key Activities, Key

channels Resources

VI. Revenue Stream, Cost

V. Key Partners
Structure
1. Problem statement
• Noise level in open-workspace

• Affect memory and information processing

ability

• Reduced worker productivity

• Physiological response
• The online survey was conducted in the US, UK, Australia by Radius Global Market.
1. Customer segment

The workforce in the age range of 18 to 50 in Viet Nam (Million people) phase 2019-2023
1. Customer segment
• Potential target group:
• Business and office company
• Factory, industrial park
• Public service center
• Coworking space business
Solution
 Noise-proof cabin:
• Private space
• Noise reduction
• Ventilation and temparature control
• Smart lightning fearture
• Security

Model 3D Cabin
3. Distribution channel
 live channel
1. Official website
Provide detailed information about products/services, contact
channels, and online transactions.
2. Online Store ( E-commerce)
Increase online presence, easily reach customers in
many localities.
 Indirect channel
1. Agents and distributors
Expand your reach through business partners.

2. Cooperate with partners

Increase product coverage in areas with high
customer traffic.
3. Communication channels
Online channel

Social Media
• Facebook, Instagram, TikTok, LinkedIn.

• Increase interaction and reach potential customers

through articles, advertisements, and livestreams.

Content Marketing
• Blog, video, infographic.
• Provide quality content that helps customers better
understand your products/services.
4. Relationships
customer relationship you want to establish:

Dedicated Assistance:

• Provide timely customer support through online and

offline channels.
• Provide customer service via hotline, live chat, or
social media.
• Arrange for direct or online consultation to answer
questions.
4. Relationships
Strategy to retain old customers

Loyalty program
• Earn rewards points, special discounts, or exclusive
offers for loyal customers.
• Increase interaction and reach potential customers
through articles, advertisements, and livestreams.

Continuous improvement
• Listen to customer feedback through surveys and
reviews.
• Update products/services to meet increasing
demand.
4. Relationships
Attract new customers

Omni-channel Marketing
• Advertising on social media, Google Ads, and
traditional media channels.
• Take advantage of engaging content, such as videos
and how-to articles.

Cooperation with strategic partners

• Partner with other businesses to expand your reach
and reach new customer segments.
5. Key Resources
• Design department
• Research department
• Sales department
• Workers
• Website
6. Key Activities
• Product design and development
• Marketing and promotion
• Production and assembly
• Market research
• After-sales services
7. Revenue streams
• Cabin Rental Services
• Cabin Sales
• Partnerships and Advertising Revenue
• Maintenance and Upgrades
• Value – added Services
 The main types of key partners may include:

8. Key Partnerships Materials and Product Suppliers

Key partners in the Business Model Canvas are Distribution Partners

individuals or entities that play a critical role in
ensuring smooth and efficient business
Technology Partners
operations. These partners collaborate to optimize
resources, achieve economies of scale, minimize
Financial Partners
risks, and provide access to essential resources
and specialized activities.
Strategic Alliances
 Materials and Product Suppliers

Materials for constructing

Electronic Components the cabin.
Electronic
Components

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Zhejiang Dejia Electronics Magic Cube • Thai Le MDF Board -Thai Le
Vieltech Company Technology Co., Ltd Acoustic Materials Production and Trading Co., Ltd.
based in Ho Chi Minh City based in China based in China, • Hong Phat Steel Company
Limited
 Distribution Partners Technology Partners

Retail Agent and online Soundproof

E-Commerce platforms Customer data storage
distributors

• Shopee • Lazada • Anker (Soundcore) • CMC Technology Corporation

• Flexhouse - The World of Smart
Furniture Accessories.

• DHG Inerior Co., Ltd • Web online: • Magic Cube Acoustic Materials
flexhhouse.vn
noithatdhg.com
Tieuam.com.vn
 Financial Partners Strategic Alliances

Bank, Investment Funds Investors Domestic Abroad or Overseas

• SBV Bank • Sang Family • Remak Soundbox • Magic Cube Acoustic

Materials based in China

• VinaCapital Ventures • Flexhouse - The World of • Hush Office Pods

Smart Furniture Accessories.
 Sensors:
Vieltech Company ō
based in Ho Chi Minh City
Electronic
Components
Electronic Control circuits:
Components Zhejiang Dejia Electronics
ō
Technology Co., Ltd
based in China
Materials and Product Suppliers

Soundproofing Materials:
Magic Cube Acoustic Materials
ō
based in China
Materials for
constructing the
cabin. Materials for constructing the
cabin frame:
• Thai Le MDF Board ≈ç - Thai Le
Production and Trading Co., Ltd.
• Hong Phat Steel Company Limited
9. Cost structure
- Cost of good sold (COGs)
- Operating costs
- Advertising costs
- Depreciation costs
- Other costs
9. Cost structure Other
10%

COGs Depreciation
10%

• Electric components
• Mechanical spirit
• Software
• Mechinary and equipment Marketing COGs
10% 50%

Operating
• Employee salary
• Premises
• Electricity, Water, Internet
• Sanitary
Operating
• Stationary 20%
 Year 1: Stabilize and dominate the Da Nang market

Strategic vision
for the next 3 Year 2: Expand product portfolio, create stable cash flow

years
Year 3: Expand to the national market