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The document discusses the principles of SEO copywriting, emphasizing its role in enhancing website visibility and traffic through strategic keyword usage and content optimization. Key elements include site speed, headlines, meta descriptions, content quality, keyword frequency, and page links, while qualities of good copywriting involve engaging the audience and providing clear, concise information. Additionally, it includes group activities and guide questions to facilitate understanding of SEO concepts.

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Jumedeluna05yahoo.com Jumelynjumelyn199411
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© © All Rights Reserved
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Download as PPTX, PDF, TXT or read online on Scribd
9 views

2

The document discusses the principles of SEO copywriting, emphasizing its role in enhancing website visibility and traffic through strategic keyword usage and content optimization. Key elements include site speed, headlines, meta descriptions, content quality, keyword frequency, and page links, while qualities of good copywriting involve engaging the audience and providing clear, concise information. Additionally, it includes group activities and guide questions to facilitate understanding of SEO concepts.

Uploaded by

Jumedeluna05yahoo.com Jumelynjumelyn199411
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 35

Copywriting Using Search Engine

Optimization
Have you ever
wondered how
search
engines often
provide the
right answers
to your
queries?

22
How can you
make
people believe
in a particular
matter that
you want to
express?

33
Group Activity

List down 10 related keywords for your assigned topic.


Consider the close possibility of the words you are
about to list with the subject. Use the diagram to write
down your keywords.
WildLife Gender Livelihood
Protection Equality Program
Woman and Fight Poverty Anti-Body
Children Shaming
Rights

4
Group Activity

5
Guide Questions

1. What are the synonyms of your assigned


topic?

2. How did you identify keywords for the


topic?

6
Guide Questions

3. What do you think is the importance of


associating words to a topic or issue for a
website?

4. Do you think other people would use the


keywords you have listed if they are in
your
place? Why or why not?
7
What is SEO
Copywritin
g?

88
Search Engine
Optimization
(SEO) pertains
to cultivating
website traffic
by boosting the
probability of
being
discovered by
the users.

99
Copywriting
is the process
and strategy
of writing
content that
aims to
maximize the
promotion and
engagement
of the website.

10
10
SEO Copywriting
undergoes the processes
of the three SEO pillars:

● Technology is the
website's technical coded
language.
● Relevance refers to the
website’s text content.
● Authority defines the
validity and reliability of
the sources. 11
11
What are the
Elements of
SEO
Copywriting?

These are key


components
to consider for
a website to
have good
ranking on
people
searches.
12
12
Elements of
SEO
Copywriting

Site Speed is
the appropriate
loading time of
the website
that keeps the
audience
engaged on
your platform.
13
13
Site Speed Checker Tool

Pingdom is an online tool for checking the


loading time to help make necessary
changes.

14
Elements of
SEO
Copywriting
● Headline is
the first text
commonly
seen on a
website.
● It should be
appropriately
formulated to
be able to
entice the
audience to
read further.
15
15
● Headlines that indicate numbers
appeal more to people.
● Top, best, most, and alike words also
make it to the most optimized
searches.
● Ideally, there should be no more than
72 characters on the headline.

16
Elements of
SEO
Copywriting

Content
provides
useful and
relevant
information on
a specific
topic to the
users.
17
17
Elements of
SEO
Copywriting

Meta
Description
or Snippets
include the
key points or
keywords that
the website
has to offer.
18
18
Elements of
SEO
Copywriting

Keyword
Frequency
refers to the
ample
number of
keywords
available on
your content.
19
19
Keyword Frequency Tool

Seobook is an online tool to check


keyword density of the website’s content.

20
Elements of
SEO
Copywriting

Page Links
shows web
pages which
contain
relevant and
reliable
content.

21
21
Which three elements you think will
help to optimize your website
efficiently?

22
What are the
Qualities of
Good
Copywritin
g?

23
23
Copywriting
that changes
your
perspective

The content
should trigger
thoughts and
make the
viewer hooked
on the piece he
or she is
reading.
24
24
Copywriting
that finds a
connection

The content
can be linked
to a real-life
experience or
its significance
to the readers'
lives.
25
25
Copywriting
that has a
stunning lead

The website's
content should
capture the
attention of the
audiences that
they need to
know more and
remain a little
longer on the
site.
26
26
Copywriting is
born out of
listening

Understanding
the audience's
needs and
wants will
significantly
affect the
success of a
website.
27
27
Copywriting avoids jargon and
hyperbole

Words should be carefully thought of to


convey proper meaning to the audience.

28
Copywriting cuts out excess

Clear and concise sentences and


paragraphs help clarify the content and
make the tone more reliable.

29
Have you ever read a good article
that captivates your attention and
interest? What have you observed
with its content?

30
Activity 1

1. Choose a meaningful article available on the


Internet.
2. Take a screenshot of the headline and the body of
the content. You may print the screenshot or rewrite
the article in the box.
3. Determine the main subject of the article and
highlight the related words on the content.

31
Activity 2

Promote your ICT project through SEO


copywriting.

Follow the elements and qualities of a good


copywriting in constructing your content
such as the headlines, keywords, and body.
Draft your content in the box.

32
Answer the following
completely in your own
words:

1. What is the use of SEO


copywriting?
2. What are the key
elements of SEO
copywriting?

33
33
Answer the following
comprehensively:

What are the common


qualities of SEO
copywriting that you
usually encounter in
articles? Elaborate your
answer.

34
34
SEO Copywriting aims to improve ranking and visibility
of the website through using well-planned keywords and
techniques to increase traffic.
The Elements of SEO Copywriting are Site Speed,
Headline, Meta Description, Content, Keyword Frequency,
and Page Links.
The Qualities of a Good Copywriting are Changes
perspective, finds connection, stunning lead, born out of
listening, avoids jargons and hyperbole, and cuts out
35
excess.

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