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Lamborghini is an Italian luxury sports car manufacturer founded in 1963 by Ferruccio Lamborghini, known for its high-performance vehicles and headquartered in Sant’Agata Bolognese. The company aims to provide top-quality service and has seen consistent sales growth, achieving historic sales records in recent years. Key products include the Lamborghini Urus, Huracan, and Aventador, with ambitions to expand sales in emerging markets like India.

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0% found this document useful (0 votes)
12 views12 pages

BOP Presentation

Lamborghini is an Italian luxury sports car manufacturer founded in 1963 by Ferruccio Lamborghini, known for its high-performance vehicles and headquartered in Sant’Agata Bolognese. The company aims to provide top-quality service and has seen consistent sales growth, achieving historic sales records in recent years. Key products include the Lamborghini Urus, Huracan, and Aventador, with ambitions to expand sales in emerging markets like India.

Uploaded by

Sohisnu Sarkar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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Presentation on Lamborghini

PRESENTED BY
SOHISNU SARKAR
SECTION :- E
AGENDA

INTRODUCTION

HISTORY

MISSION AND VISION

PRODUCTS

ACHIEVEMENTS
INTRODUCTION

• Lamborghini is an Italian brand and manufacturer of luxury


sports car which is owned by the Volkswagen group through
its subsidiary brand division Audi. Ferruccio Lamborghini
founded the company In 1963.
• Lamborghini’s production facility and headquarters are
located in Sant’Agata Bolognese.
• Revenue was €469 million in 2012.

“ALWAYS DIFFERENT ALWAYS LAMBORGHINI”

INTRODUCTION HISTORY MISSION AND VISION PRODUCTS ACHIEVEMENTS


HISTORY
The Lamborghini company was created in 1963 by
Ferruccio Lamborghini.

There objective was to produce a refined touring car to


compete with the rivalry company like Ferrari.

The first model was created in mid 1960 and were noted
for the power refinement and comfort.

Lamborghini gained wide acclaimed in 1996 from the


Minra sports coupe company.

Lamborghini grew rapidly in first ten years.

INTRODUCTION HISTORY MISSION AND VISION PRODUCTS ACHIEVEMENTS


MISSION & VISION (1/2)

Mission:-
• Lamborghini’s mission is to provide the highest quality service to
their customer in the sale and repair of their cars.
• They will manage professionally managed dealership committed to
be the leader in the market areas they serve.
Vision:-
• Are company is going to help with any machine needs.
• We do anything that involves with cars or any machines.
• We will get all the tools and we will do paint jobs, tires, oil changes
etc.
• We do it because it’s are passion we love working on cars and
learning things.
INTRODUCTION HISTORY MISSION AND VISION PRODUCTS ACHIEVEMENTS
PRODUCTS (1/2)

• LAMBORGHINI URUS
• LAMBORGHINI HURACAN
HURACAN COUPE
HURACAN SPYDER
HURACAN RWD COUPE
HURACAN RWD SPYDER
HURACAN PERFORMANTE
HURACAN PERFORMANTE SPYDER
• LAMBORGHINI AVENTADOR
AVENTADOR S COUPE
AVENTADOR S ROADSTER
• LAMBORGHINI ONE OFF
CENTENARIO ROADSTER
CENTENARIO
VENENO
• LAMBORGHINI CONCEPT
ASTERION
ESTOQUE

INTRODUCTION HISTORY MISSION AND VISION PRODUCTS ACHIEVEMENTS


PRODUCTS (2/2)

INTRODUCTION HISTORY MISSION AND VISION PRODUCTS ACHIEVEMENTS


ACHIEVEMENTS (1/2)

2015
Developing an ethical dimension is a double responsibility for Lamborghini, not only as a
business, but also due to being a highly visible brand. Managed well, they can steer and
give impetus to virtuous processes in today’s way of doing business.

2016
In Fiscal Year 2016, Lamborghini achieved new historic landmarks. The Italian super sports
car brand from Sant’Agata Bolognese increased worldwide sales by seven per cent from
3,245 to 3,457 units. Thus, sales grew for the sixth consecutive year.

INTRODUCTION HISTORY MISSION AND VISION PRODUCTS ACHIEVEMENTS


ACHIEVEMENTS (2/2)

2017
In Fiscal Year 2017 (1 Jan - 31 Dec), Automobili Lamborghini S.P.A. set another historic
sales record. With 3,815 cars delivered to customers around the world, the Italian super
sports car producer continues its global growth for the seventh consecutive year.

2017
Automobili Lamborghini achieves another record : 3815 cars delivered in 2017

INTRODUCTION HISTORY MISSION AND VISION PRODUCTS ACHIEVEMENTS


SWOT ANALYSIS

STRENGTHS WEAKNESS OPPORTUNITY THREATS


A World Renowned Expand The
High Price Fuel Consumption
Name Availability

Best Technology Used Fuel Cost Is High Increase In Better Competitors

One Of The Best


Hybrid Cars
Engines

SWOT ANALYSIS
FACTS

• Lamborghini eyes two-fold jump in India sales by


2020
• GENEVA: Italian super sports car maker Lamborghini is betting big on
the Indian market and expects its sales in the country to double by 2020.
• India for us represents a market with a lot of returns and a very important
market. Last year it was a very good year there, "Automobili Lamborghini
CEO Stefano Domenicali said here on the sidelines of the Geneva Motor
show.
• It is a growing market and we see potential. We can go easily to 40-50 cars
a year very soon (with the upcoming SUV Urus), we can double our sales
in India realistically by 2020, Domenicali said.

Facts

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