Directions: Think of words or terms related to the topic that starts with letter “P”

and find the words in the grid horizontally, vertically, or diagonally. Write the Words or
Terms on the space provided and write something about the term using your own
words. Write your answers in your activity notebook.

1.
2.
3.
4.
5.
6.
7.
 GOODS
A. CONSUMER GOODS
B.BUSINESS GOODS

SERVICES
• A. CONSUMER SERVICES
• LAWN CARE
• HAIR STYLING
• B. PROFESSIONAL
SERVICES
• ENGINEERING
• ACCOUNTING
• CONSULTANCY
STAGES OF DISTRIBUTION CHANNEL
Channel 1 contains two stages between producer and
consumer - a wholesaler and a retailer. A wholesaler typically
buys and stores large quantities of several producers' goods
and then breaks into bulk deliveries to supply retailers with
smaller quantities. For small retailers with limited order
quantities, the use of wholesalers makes economic sense.
Channel 2 contains one intermediary. In consumer markets,
this is typically a retailer. A retailer is a company that buys
products from a manufacturer or wholesaler and sells them to
end users or customers. In a sense, a retailer is an
intermediary or middleman that customers use to get products
from the manufacturers.
Channel 3 is called a "direct-marketing" channel, since it has
no intermediary levels. In this case the manufacturer sells
directly to customers.
Steps of the Positioning Process

Communicat
e and deliver
Define your on the
positioning positioning
Choose strategy strategy
competitive
Identify your advantages
competitive that define
Confirm your advantages your market
understanding “niche”
of market
dynamics
 The
Power of
Below are different colors. Think of a particular product or
company, exact Place, and Target People. that you can
identify with each color.
PASTE THE
P’S
(collage
making)
Directions: Look for newspapers
or magazines. Find and identify
pictures related to the P’s in
Marketing Mix. Cut out the
pictures, sort and paste them on
the illustration board, then write
a short description on your
output
 RUBRICS PERCENT
RELEVANT TO THE 25%
TOPIC
CONTENT 25%
ORIGINALITY/ 25%
UNIQUENESS
CREATIVITY 15%
NEATNESS 10%

TOTAL 100%
Directions: Read and understand each statement. Choose the
letter that corresponds to the BEST answer by writing the letter
only.
1. Which one is not a P in Marketing Mix?
A. Price B. People C. Participant D. Promotion
2. Which statement supports Marketing Mix?
A. The marketing mix is also known as the “M’s” in
marketing.
B. Marketing Mix is a set of controllable and connected
variables that a company gathers to satisfy a target group better
than its competitor.
C. There are only 4 P’s in Marketing Mix.
D. None of the above
3. Select the best definition of Product.
A. A product is an item that is built or produced to satisfy the
needs of a certain group of people, it can be intangible or
tangible.
B. A product is an item that is built or produced primarily to
gain profit; it can be intangible or tangible.
C. A product is an item that is built or produced to compete
in the world of business; it can be intangible or tangible.
 4. Select the best definition of Product.
A. A product is an item that is built or produced to satisfy
the needs of a certain group of people, it can be
intangible or tangible.
B. A product is an item that is built or produced primarily to
gain profit; it can be intangible or tangible.
C. A product is an item that is built or produced to
compete in the world of business; it can be intangible
or tangible.
D. None of the above
5. Choose the best statement that applies to Consumer
Goods.
E. A buyer of consumer goods must have complete
knowledge of the goods he buys and uses.
F. After-sale service is of paramount importance in the
case of all consumer goods.
G. The market for consumer goods is affected by
technological changes.
H. A buyer of consumer goods may not have thorough
 6. What is the advantage of Penetration Pricing?
A. A firm has three options and these are to price lower,
price the same or price higher than competitors
B. A firm can create the perception that the products must
have a higher value than competing products because the
prices are higher.
C. The company earns more through cross-selling products
along with a basic core product.
D. The company will gain market share because the price
charged for products and services is set artificially low.
7. Promotions refer to the partial set of activities, which
communicate the product, brand or service to
the user. The idea is to make people aware,
attract and induce to buy the product, in
preference over others. Find the error.
E. partial set of activities
F. which communicates the product
G. idea is to make people aware, attract and induce to buy
the product
H. No error
 8. How would you promote a product?
A. By offering Free Gifts, Free Samples, Free Trial, Customer
Contests, Special Pricing
B. By offering Brochure, Catalogues, Fliers, Newsletters
C. By offering Post cards, Coupons, Email, Phone calls, Text
messages
D. None of the above
9. The following are interpretations of the word Brand except
E. a legal instrument b. a logo c. a business d. a vision
10. How can you define your business's purpose?
F. Purpose can be defined in two ways: Functional which focuses
on the evaluations of success in terms of immediate and
commercial reasons and Intentional which focuses
on success as it relates to the ability to make
money and do well in the world.
G. Purpose can be defined in two ways: National which focuses on
the evaluations of success within the country for commercial
reasons and International which focuses on success as it relates
to other countries to make money and do well in the world.
H. All of the above
I. None of the above
Identification
Directions: Write the word or phrase that is being described or
completes the thought of each statement. Choose your answer inside
the box. The given choices or words are use twice or more it depends
on each statement.
7P’s Model Marketing Mix Personal Selling
Services People
Place
Price Brand Name
Positioning
Sales
1. It Promotion
is a set of controllableBrandingand interrelated
variables composed of Promotion
product, place, price
Product Packaging
and promotions that a company assembles to
satisfy a target group better than its
competitor.
2. The amount of money that a customer
pays for to enjoy a product or service.
7P’s Model Marketing Mix Personal Selling
Services People
Place
Price Brand Name
Positioning
3. Promotion
Sales It is any initiativeBranding
undertaken by an organization
to promote an increasePromotion
in sales, usage or trial of a
productProduct
or service Packaging
4. It occurs when an individual salesperson sells a
product, service or solution to a client.
5. It can be intangible or tangible as it can be in the
form of services or goods.
6. The way your product or service appears from the
outside.
7.A marketing model that modifies the 4Ps model.
8. It is responsible for every element of your sales,
marketing strategies, and activities.
7P’s Model Marketing Mix Personal Selling
Services People
Place
Price Brand Name
Positioning
9.It refers to how
Sales Promotion a business creates
Branding
awareness in the Promotion
market.
Product Packaging
10. It claims a new space in the mind of
the customer different from the
spaces occupied by existing
products.
11. The ultimate marketing strategy.
12. This is where your product or service is
actually sold.
7P’s Model Marketing Mix Personal Selling
Services People
Place
Price Brand Name
Positioning
Sales Promotion Branding
13. The place occupied by products in the
Promotion
hearts and minds of the Packaging
Product consumers.
14. A name, symbol, or other feature that
distinguishes a seller's goods or
services in the marketplace.
15. A powerful and sustainable high-level
marketing strategy used to create or
influence a brand.
I. MULTIPLE CHOICE
1. C
2. B
3. A
4. D
5. B
6. D
7. A
8. A
9. C
10. A
 ACTIVITY: Real-World Application
Directions: Read the scenario below and answer
the questions that follow.

Scenario:
Ana is starting a homemade organic soap
business. She wants to sell her products online
and at local stores. She plans to price her soap
affordably but ensure quality packaging. Ana also
wants to use social media to market her products
and provide excellent customer services.
 Questions:
1. Identify the Product Ana is selling.
2. What Place strategies should she use to
sell her product?
3. How can she use Promotion to attract
more customers?
4. Why is Packaging important for her
business?
5. How does People play a role in Ana’s
business success?
 ACTIVITY: Identify the 7Ps
Directions: Fill in the blanks with the correct P from the marketing
mix. Choose from the options: Product, Price, Promotion, People,
Packaging, Positioning, Place.

1. A business must set the right ___________ to remain

competitive and profitable.
2. The _____ includes advertising and sales promotions to attract
customers.
3. A well-designed _______ makes a product visually appealing
and increases sales.
4. Ensuring that the ______ are well-trained can enhance
customer satisfaction.
5. The _____ refers to how a company differentiates itself from
competitors.
My Imaginary Product
 Draw to Survive
Direction: Create a
Concept Map for the
7 P’s of Marketing
Mix.