Scribd
Upload
5 views

Marketing Plan Part 1 Revised (1)

The document outlines a business plan that includes an executive summary, problem statement, vision, mission, and values for a business addressing malnutrition among Filipino school children and providing AC and refrigeration services. It emphasizes the importance of the business in the community, the need for quality services, and the objectives for growth. Additionally, it includes sections on marketing strategies and competition analysis.

Uploaded by

rynecydlepalacio08
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
5 views

Marketing Plan Part 1 Revised (1)

The document outlines a business plan that includes an executive summary, problem statement, vision, mission, and values for a business addressing malnutrition among Filipino school children and providing AC and refrigeration services. It emphasizes the importance of the business in the community, the need for quality services, and the objectives for growth. Additionally, it includes sections on marketing strategies and competition analysis.

Uploaded by

rynecydlepalacio08
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 28

Busines

s Plan
2

― Irene M. Pepperberg
3

PRELEMINARY PART

Executive Summary
The first section of a business
plan that provides a brief
overview of the document and
its main points.
4

Executive Summary
Names & Brief
Biography of the
owner
Importance of the
Business
Name of the Business
5

BUSINESS PLAN PROPER


I. Statement of the
Problem/Need
a. Problem/need the business
wants to solve
b. Rationale/reason why the
problem/need must be addressed
by the business or HOW WILL
6

Malnutrition is one of the major problems, Filipinos school children are facing
nowadays. Malnutrition means lacking of the right nutrition needed by the body
resulting which may result to poor academic achievements. This has been correlated
with educational research that malnutrition affects learning abilities of the child. It
is also one of the reasons behind why we have unstable economy. Being in the
public school, the proponents understood most of their classmates were not eating
vegetable-rich products.
7

A. Inaccessible and very few numbers of Air Conditioner and


Refrigeration shops that give quality and fast services within
General Mariano Alvarez, Cavite.
Nowadays, the changing weather condition demands high
consumption rates of AC and Refrigeration to feel more
comfortable while at home or working from home.
B. The RAJ AC FRIDGE Shop is highly accessible because it is
located in front of GMAmarket /MAGRA and we have 3 highly
trained and TESDA passer electrician that will make sure of good
and fast AC and Refrigeration services.
8

II. Statement of Vision,


Mission, and Values
a. Vision
b. Mission
c. Values
9

Activity 1.
Executive Summary
● Who is the
owner? ● What do you ● What is the
● What are the name of your
think is the
background business and
importance and
of the owner why do you
role of your
that leads to come up to
business in the
business that name?
people and
concept?
community?
10

I. Business Plan Proper


A. RATIONALE
● What are the primary objectives of this decision or strategy?

• Who are the key competitors, and what are their strengths and
weaknesses?
● What are the expected costs and revenues associated with your
business?

• Who are you target costumer?


11

B. Problem and Need

What are the What are


existing
problems in
the
community?
= your
business
solution?
12
II. Statement of Vision, Mission, and
Values

VISION MISSION VALUES

What are the


What is the What is the
fundamental
long-term purpose of
beliefs that
impact or our company ?
influence our
change we Why do we
actions in
want to exist beyond
making
achieve? in 5, making a
business
10, or 20 profit?
decision?
years?
13

Thank you!
This is where you section ends. Duplicate this set of slides as many times you need to go over all your sections.
14

ACTIVITY: Think of a simple business you want to engage in.


Make a sample business plan of that business using the
format below:

Business Name :
Location :
Name of Owner :

Introduction :

is a registered business engaged in


owned by .
15

Business goals are as follows:

_____________________________________________________________________
_____________________________________________________________________

The operation started on


The location could be reached by
The business could be expanded by
16

1. Description of the Business


The business is engaged in the distribution of or production, or
of servicing customers.

2. Product/ Service
The product/ service is
3. Market
Production will be distributed in (mention primary and
secondary market) The clients belong to (description of the
socio-economic level). The product is bought by clients for the
following reasons:
17

1. Location of the Business


The business is located at
It can easily be reached by .
2. Competitors are as follows:
18
19

ang VISION ay ang inyong PAGTINGIN sa magiging Future ng


inyong Business. Mas SIMPLE ang pagkakasulat, mas TIYAK,
mas madaling maintindihan.
( mga 1-3 sentences lang)

Katulad nito👇

In the name of good customer service , CREAM PUFF AND


ÉCLAIRS (name of business)
envisions to be the leading provider of healthy and
affordable kind of pastry products in the town of GMA, CAVITE,
and achieved its highest number of customers by the year
2030.
20
21

ang MISSION ay ang mga Goals, LAYUNIN o DAHILAN kung


bakit naitayo ang business

Example👇
CREAM PUFF AND ÉCLAIRS
aims to Produce:
1. healthy
2. clean
3. high quality bread and pastry products
4. and the use of our natural resources in baking cakes and
breads
22
23

Ano naman ang VALUES Statement ng business?


- ito ang mga BAGAY BAGAY NA PINAHAHALAGAHAN ng ating
Negosyo.
- it must be critically culture sensitive

👇example
Values Statement

CREAM PUFF AND ÉCLAIRS, as a bread and pastry business,


Commits to give its valued customers the Best Product it can
serve. It will Maintain high standard of Hard work, cleanliness
and sanitation in the work place at all times in food preparation
and handling of kitchen tools and equipment. The management of
CREAM PUFF AND ÉCLAIRS will give a timely, fast, with full
sincerity and better customer service to our dear clients, thus it
will also improve the lives of our work force in the business.
24

III. MARKETING
PLAN
25

MARKETING PLAN
B. Marketing
A. Market
Strategies
● Analysis
Who is your target market?
● What is the size of your
target market?
MARKET SIZE- total number of
potential buyer.
Example: 500- target users of
SHOES (product) X 20-
purchases in a month = 10,000
–market size
● Competition/Market Share-is
the total sales in relation to
the OTHER overall
26

MARKETING PLAN
A. Market Analysis B. MARKETING
Example: Market Share STRATEGIES
HAPPY COLGATE CLOSE-UP
TOOTHPASTE

6,000 10,000 8,000

MONTHLY TOTAL
PURCHASES 24,000

● The table is showing that half of the


entire customers in our barangay are
buying Colgate compare to the
other brands of toothpaste
28

PRICE How much is the price of product or Service?


Is there any promo pricing?
What discount should be offered to the
PROMOTION
customer?
How the product/service be introduced
in the market?

PRODUCT
● What does the customers want from the product /service?
● Value added features of the product or services

PLACE
● HOW will the customers be reached and served?
● Where do buyers look for your product/ service?
29

MARKET SHARE = total


company or business sales /
total companies or industry
sales

Market share

You might also like