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Q4-Lesson-3

Effective communication is crucial in tourism promotion, involving both conveying benefits to customers and understanding their needs. The document outlines Lasswell's SMCRE model of communication and identifies various factors that can lead to communication problems, such as language barriers, cultural differences, and timing. It emphasizes the importance of careful word choice and cultural sensitivity to avoid misunderstandings.

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2 views

Q4-Lesson-3

Effective communication is crucial in tourism promotion, involving both conveying benefits to customers and understanding their needs. The document outlines Lasswell's SMCRE model of communication and identifies various factors that can lead to communication problems, such as language barriers, cultural differences, and timing. It emphasizes the importance of careful word choice and cultural sensitivity to avoid misunderstandings.

Uploaded by

EllaBy
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Quarter 4 – Module 3:

Communication
Skills
Being able to
communicate effectively
is perhaps the most important of all
Life Skills.
• Tourism promotion is basically a
communication process.
• It involves communicating the benefits of
the tourism products and services to its
target customers.
• It also involves listening to the needs and
wants of your target market.
Models of
Communication
Lasswell’s SMCRE Model of
Communication

SMCRE stands for Source, Message,


Channel, Receiver, and Effect.
Lasswell’s SMCRE Model of
Communication
The communicator is the source of the
message which is transmitted through
various channels and accepted by the
receiver with certain effects.
Communication Problems
Communication Problems
Communication fails when a message is
received differently from how the sender
intended it to be.

Misunderstanding happens when communication


fails.
Factors of Communication Problem
1. Language Barriers
- Since the tourism industry is a global industry,
communication may become difficult due to
differences in language.

- Learning a foreign language is an advantage for


people who would want to work in the tourism
industry.
Factors of Communication Problem
2. Varying Connotation of Words, Signs, and
Symbols
- Words, signs, and symbols vary from country to
country.
-It would be good to search information on
nationalities you would be working with to have a
strong grasp of some of these varying
connotations, be it words, signs, or symbols.
Factors of Communication Problem
3. Cultural Differences
- Cultural practices vary from one country to the
next.

- Cultural sensitivity is important to avoid


misunderstandings.
Factors of Communication Problem
4. Faulty Word Choices
- A careful choice of words can help improve
communication while faulty word choices can
cause miscommunication.

- Notice how a simple change in words can have a


better effect.
Factors of Communication Problem
5. Mistranslations
- Faulty translation from one language to another
or one dialect to another may cause
misunderstanding.
- One needs to be careful in translating words, a
handy dictionary for translation and/or computer-
or Internet- based programs would be helpful.
Factors of Communication Problem
6. Timing
- The sender should be sensitive on when to
deliver a message, especially if the message is
something negative, the timing should be perfect
so as not to get a negative response.
Remember!
Promoting products and services involve a lot of
good communication skills.

As a sender of the message, one should take into


consideration who he is talking to, how to say
it, and when to say it in order to communicate
properly.
FINAL PERFORMANCE TASK
PRODUCT
DEVELOPMENT
Week 1: Creating, Brainstorming,
Presentation, Voting
Week 2: Product Development
Week 3: Finalization
Week 4: Selling
Week 5: Assessment and Feedback

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