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Topic 5 - Problem Analysis and Goal Setting

The document discusses the distinction between management problems and research problems, emphasizing the importance of formulating research questions to address management issues. It outlines the process of setting research goals and objectives, providing examples related to economic futures and health screening. Additionally, it offers guidelines for writing specific and measurable survey objectives to ensure effective data collection.

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mr.eftimov228
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4 views

Topic 5 - Problem Analysis and Goal Setting

The document discusses the distinction between management problems and research problems, emphasizing the importance of formulating research questions to address management issues. It outlines the process of setting research goals and objectives, providing examples related to economic futures and health screening. Additionally, it offers guidelines for writing specific and measurable survey objectives to ensure effective data collection.

Uploaded by

mr.eftimov228
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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TOPIC 5

PROBLEM ANALYSIS
AND GOAL SETTING
CHIEF ASST. PROF. PETAR PETROV, PHD
THE PROBLEM

• Management problems focus on an action:


• Example: “sales are not growing”.
• Do we advertise more? Do we change our advertising message? Do we
change an under-performing product configuration?

• Research problems, on the other hand, focus on providing the


information you need in order to solve the management problem.
• Example: we may examine the expectations and experiences of several
groups: potential customers, first-time buyers, and repeat purchasers.
• We will determine if the lack of sales is due to (1) poor expectations that
lead to a general lack of desire to buy, or (2) poor performance experience
and a lack of desire to repurchase.
THE RESEARCH QUESTION

• A research question is a question about the problem to be


addressed; it is therefore focused on the content of the topic
of interest.
• Examples:
• “What causes people to advance into management?”
• “What are the organisational and individual factors that cause people
to advance into management?”
• “Does mentoring influence managerial career advancement?”
• The purpose of the research project is to find out…
FORMULATING THE PROBLEM

• Specify the research goals and objectives.


• Review the environment or context of the problem.
• Explore the nature of the problem.
• Define the variable relationships:
• Determining which variables affect the solution to the problem.
• Determining the degree to which each variable can be controlled.
• Determining the functional relationships between the variables and
which variables are critical to the solution of the problem.

• Analyze the consequences of alternative courses of action.


RESEARCH GOALS AND OBJECTIVES

• The goals state what you are trying


to achieve by conducting the survey.
• They are broader than the objectives.
• The objectives of the project determine
whom you will survey and what you will ask them.
EXAMPLES OF GOALS AND OBJECTIVES

• Goals:
• Establish a solid foundation for our company’s economic future.
• Investigate the need for local networking between our industrial and
service sectors.

• Objectives: To conduct a needs assessment survey of our


suppliers to determine
• current use of resources,
• resource gaps, and the
• need for outsourcing.
EXAMPLES OF GOALS AND OBJECTIVES (2)
• Goals:
• Determine the current state of breast cancer screening among Asian-American
women.
• Understand the psychological, economic, and cultural barriers to breast cancer
screening among Asian-American women.
• Create culturally appropriate, persuasive messages encouraging breast cancer
screening among Asian-American women.

• Objectives:
• to describe the incidence of breast cancer screening among Asian-American
women in the state of Nevada;
• to identify the psychological, economic, and cultural barriers preventing Asian-
American women from getting screened for breast cancer; and
• to test three messages designed to persuade Asian-American women to get
screened for breast cancer.
GUIDELINES FOR WRITING SURVEY
OBJECTIVES
• Make objectives specific.
• Start with a general goal (to + action verb).
• Generate list of specific objectives from the goal.
• Example:
• To assess credit union members’ satisfaction with the current services.
• Objectives: To assess credit union members’ satisfaction regarding the
following:
• The waiting time to speak to a customer service representative.
• The loan application process.
• Membership fees.
• Telephone banking services.
• Savings account services.
GUIDELINES FOR WRITING SURVEY
OBJECTIVES (2)
• Write measurable objectives.
• Examples:
• To assess students’ opinions about the proposed forms of control.
• To determine the percentage of citizens who are likely to vote for
Candidate A.
• To determine employees' attitudes about the new delivery system.
• To collect participants’ ratings about the workshop.
• Have your objectives reviewed by experts.
• Subject-matter experts.
• Methodologists.
• Review the literature related to your topic.
ACTIVITY 3

• Formulate specific
objectives for your survey.
• Use the aims you have
formulated in Activity 1 as a
starting point.
Thank you for the attention!

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