Lecture 7 - Planning,Org Structure _ Evaluation
Lecture 7 - Planning,Org Structure _ Evaluation
Organizational
Structure, &
Evaluation
Principals of Planning
• Mission
• Mission Statement
• Sample
• Philosophy
Specifying Goals
• Profitability - $$$
• Growth
• # of employees, increase products
• Productivity/Efficiency
• max output ~ input
• Leadership - in the marketplace
• Client Satisfaction
• quality of goods & services
• Social- awareness ex. Nike
Objectives
• When? Time frame for completion?
• How many?
• How much?
• Who is involved?
• Measure of Success or Failure?
Identifying & Appraising
Alternatives
• Collect Data
• Informal
Types of Organization
Structure
• Function
• Product
• Geography
Line vs. Staff
• Line Organization - Responsible for
accomplishment of the firm's primary
objectives.
•
General Impression
Overview of Organization
1. Mission & Philosophy
2. Parking: Adequate #
3. Front desk Staff: efficient and courteous
4. Consumer Communication: bulletin boards, calendars,
newsletters, program guides
5. Physical Environment: temperature, humidity, ventilation,
interior & exterior lighting, space utilization, cleanliness
6. New member orientation & assessment
6. Internal traffic pattern: smooth transitions from one place
to another
7. Ancillary services: Child-care or babysitting; concessions
8. Is the facility ever over-crowded? If so, what areas and
when
9. Location and hours of operation: convenient to consumer
10. SWOT