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Research Objectives

The document outlines the importance of research objectives in designing a research plan, emphasizing that they should be clear, measurable, and specific. It distinguishes between goals, aims, and objectives, and provides guidelines for writing effective objectives using action-oriented language. Additionally, it highlights the role of objectives in focusing the study, organizing research phases, and determining the type of research design needed.

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Nirjala Temghare
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15 views

Research Objectives

The document outlines the importance of research objectives in designing a research plan, emphasizing that they should be clear, measurable, and specific. It distinguishes between goals, aims, and objectives, and provides guidelines for writing effective objectives using action-oriented language. Additionally, it highlights the role of objectives in focusing the study, organizing research phases, and determining the type of research design needed.

Uploaded by

Nirjala Temghare
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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RESEARCH OBJECTIVES

Dr. Mahesh Kumar


GOAL
• "The goal is where we
want to be.

• It is Observable
Measurable
Result based

on one or more objectives


to be achieved with fixed
time frame.
AIMS & OBJECTIVE
AIM:
• It is an attempt to reach a
certain goal.
• It is usually written words like
know, understand, appreciate.
• These are not directly
measurable.

OBJECTIVE:

• The objectives are the steps


needed to get there.

• It is measurable target of
“How to achieve the AIMS”.
Goal

Aim

Objectives

If your aims, Objectives & Goals are clear you can measure
success of your any work.
Research Objectives

1. It is the most important step in designing a


research plan.

2. Objectives are part of the goal, you set out to


attain in your study.

3. They inform a reader what you want to attain


through the study.

4. They should clearly, completely & Specifically


communicate your intension.

5. They should be numbered properly.

6. Each objective should contain only one aspect of


Cont.….

7. Research objectives means to identify the research


problem.

8. Objectives guide you in the right direction.

9. Use action oriented words or verbs when writing


objectives.
DEFINITION

 Research Objectives are the specific components


of the research problem, that you’ll be working
to answer or complete, in order to answer the
overall research problem.
- Churchill,
2001
CHARACTERISTICS OF OBJECTIVES

• Clear

• Complete

• Specific

• Identify main variables to be correlated

• Identify the direction of relationship.

• Are clearly phrased in operational terms,

specifying exactly what you are going to do, where


• for what purpose.
Writing S.M.A.R.T. Objectives

Specific

Measurable

Achievable

Relevant

Time-bound
Why should research objectives be developed?

The formulation of objectives helps to:

I. Focus the study (narrowing it down to


essentials).

II. Avoid the unnecessary data collection


which is strictly not required for
solving your research problem.

III. Organize the study in clearly defined


parts or phases.
The objectives should start with words such as:

‘To find out’, ‘To ascertain’, ‘To measure’,


‘To explore’ To determine To compare
To verify To calculate To describe
To establish etc.

Avoid the use of vague non-action verbs such as:

To appreciate To understand To study.


To Know To comprehend To learn
To appreciate To familiarize To realize
be aware To become acquainted with
To gain knowledge of To cover
1. The wording of objectives determines the type of
research (descriptive, correlational and
experimental) and

2. The type of research design you need to adopt to


achieve them.
Examples:
Descriptive studies:
1. To describe the types of incentives provides by Hotel
XYZ to employees in Mumbai.
2. To find out the opinion of the employees about the
medical facilities provided by five star hotels in
Mumbai.

Co-relational studies:
3. To ascertain the impact of training on employee
retention.
4. To compare the effectiveness of different loyalty
programs on repeat clientele.

Experimental studies:
5. To ascertain if an increase in working hours will
increase the incidence of drug/ alcohol abuse.
6. To demonstrate that the provision of company
TITLE OF THE STUDY

Once you decide your objectives you can finalize the


title of your study.

I. The title should be in line with your general


objective.

II. Make sure that it is specific enough to tell


the reader what your study is
about
where it will be carried out.
E.g.
NOT: ‘A study on community home-based care’.

BUT: ‘A study on cost and quality of community


home-based care for TB patients and their
SUMMARY

After formulating your objectives, evaluate your


objectives on the basis the following questions:

I. Do the objectives deal with all aspects of


the research problem in a logical and
coherent way ?

II. Are the objectives clearly phrased ?

III. Are the objectives defined in operational


terms that can be measured ? Are they
realistic ?

IV. Do they indicate where the study will be


conducted?
Thank You

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