Scribd
Upload
13 views

Introduction to Event Management

Event management is a growing industry, with a global market value of $1.1 trillion in 2023, involving the planning and execution of various events. The process includes four phases: initiation and conceptualization, planning and coordination, execution and management, and closure and evaluation, each requiring specific skills and strategies. Key future trends include the integration of technology, sustainability practices, and personalized experiences.

Uploaded by

Arun kumar Markam
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
13 views

Introduction to Event Management

Event management is a growing industry, with a global market value of $1.1 trillion in 2023, involving the planning and execution of various events. The process includes four phases: initiation and conceptualization, planning and coordination, execution and management, and closure and evaluation, each requiring specific skills and strategies. Key future trends include the integration of technology, sustainability practices, and personalized experiences.

Uploaded by

Arun kumar Markam
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 10

Introduction to Event Management

SUBMITTED BY :-
ARUN KUMAR MARKAM
ARUN KHATRI
Introduction to Event
Management
Welcome! Event management is a dynamic field. It involves planning and
executing events. These events can range from corporate conferences to
social gatherings. Let's explore the world of event management.

The global event market reached $1.1 Trillion in 2023. It's a growing and
crucial industry.
The Event Management
Process: An Overview
1 Initiation and Conceptualization
The event is conceptualized.

2 Planning and Coordination


Detailed planning is set.

3 Execution and Management


The event is executed effectively.

4 Closure and Evaluation


Analyze event performance.
Phase 1: Initiation and Event Conceptualization
Define Goals Analyze Audience Allocate Budget

Set SMART goals. Consider demographics. Draft initial budget.

For example, consider a tech conference for software developers. This event should focus on Python and Javascript. Career
development workshops would be important. Market research shows that 70% of planners conduct audience surveys.
Phase 2: Planning and Coordination
Venue Selection
Consider capacity.

Vendor Management
Secure catering and AV.

Marketing & Promotion


Use social media.

Logistics
Plan transportation.

Imagine booking a convention center with 10,000 sq ft. Hire a caterer experienced with 500+
attendees. Launch a $5,000 social media campaign.
Phase 3: Execution and Management
On-Site Coordination 1
Manage staff.

2 Attendee Experience
Ensure engagement.

Risk Management 3
Plan contingencies.

On-site coordination is key. 90% of event managers need to solve problems. Manage registration, resolve AV issues. Implement weather backup plans.
Phase 4: Event Closure and Evaluation

Post-Event Analysis Financial Reconciliation Stakeholder Reporting Lessons Learned


Assess ROI. Review budget. Report KPIs. Note improvements.

Analyze survey data to measure satisfaction, aiming for 4.5/5. Reconcile the budget to identify cost savings. Highlight successes and improvements.
Key Skills for Event
Managers

Communication Budgeting Problem-Solving


Negotiation skills. Financial acumen. Decision-making.

Communication is the top skill, cited by 85% of event planners. Leadership,


teamwork, creativity, and innovation are also crucial.
The Future of Event Management

Technology Sustainability
1
Virtual events. 2 Eco-friendly practices.

Data Analytics 4 Personalization


Improve performance.
3 Tailored experiences.

Event tech spending grew by 20% in 2023. Embracing technology is key. Virtual, hybrid events, and personalization are crucial for the
future.

You might also like