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Association Rule 022727

Association rules are if-then statements used in data mining to identify relationships between data items in large datasets, aiding in pattern recognition through machine learning. These rules are crucial across various industries, helping businesses understand customer behavior and detect anomalies in data. The document outlines the mechanics of association rules, their types, and provides an example illustrating their application in retail.

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4 views

Association Rule 022727

Association rules are if-then statements used in data mining to identify relationships between data items in large datasets, aiding in pattern recognition through machine learning. These rules are crucial across various industries, helping businesses understand customer behavior and detect anomalies in data. The document outlines the mechanics of association rules, their types, and provides an example illustrating their application in retail.

Uploaded by

eating machine
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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ASSOCIATION RULE

IN DATA MINING TECHNIQUE


ASSOCIATION RULES

 Association rules are if-then statements that show the probability of relationships
between data items within large data sets in various types of databases. At a
basic level, association rule mining involves the use of machine learning models to
analyze data for patterns, called co-occurrences, in a database. It identifies
frequent if-then associations, which themselves are the association rules.
 These rules and the algorithms they apply expedite and simplify large-scale
analyses that are impossible for people to accomplish without sacrificing
productivity. They affect the work of nontechnical professionals, as well as
technical ones. A marketing team could use association rules on customer
purchase history data to better understand which customers are most likely to
repurchase. A cybersecurity professional might use association rules on an
algorithm used to detect fraud and cyberattacks on IT infrastructures.
WHY ASSOCIATION RULE IMPORTANT

 Various vertical markets use these algorithms in different ways. The


fundamental patterns and associations between data points discovered using
association rules shape how businesses operate. For example, association rule
mining is used to help discover correlations between suspicious and normal
transactions in transactional data or disease and healthy patterns in medical
data sets.
How do association rules work?
 An association rule has two parts: an antecedent (if) and a consequent (then). An antecedent is
an item found within the data. A consequent is an item found in combination with the
antecedent. The if-then statements form itemsets, which are the basis for calculating association
rules made up of two or more items in a data set.

 Data pros search data for frequently occurring if-then statements. They then look for support for
the statement in terms of how often it appears and confidence in it from the number of times it's
found to be true.

 Association rules are typically created from itemsets that include many items and are well
represented in data sets. However, if rules are built from analyzing all possible itemsets or too
many sets of items, too many rules result, and they have little meaning.

 Once established, data scientists and others in fields requiring data analyses apply association
rules to uncover important patterns.
Types of association rules in data mining

 Generalized. Rules in this category are meant to be general examples of association


rules that provide a high-level overview of what these associations of data points
look like.
 Multilevel. Multilevel association rules separate data points into different levels of
importance -- known as levels of abstraction -- and distinguish between associations
of more important data points and ones of lower importance.
 Quantitative. This type of association rule is used to describe examples where
associations are made between numerical data points.
 Multirelational. This type is more in-depth than traditional association rules that
consider relationships between single data points.
Examples of association rules in data
mining
A classic example of association rule mining refers to a relationship between
diapers and beer. The example, which seems fictional, claims that men who
go to a store to buy diapers are also likely to buy beer. The association rule
for this example is expressed as a percentage, indicating the likelihood a
customer buys beer and diapers together. Data that points to that might look
like this:

 A supermarket has 200,000 customer transactions in a week.


 Of the total number of transactions, 4,000, or 2%, include the purchase of
diapers.
 5,500 transactions, or 2.75%, include the purchase of beer.
 3,500 transactions, or 1.75%, include both the purchase of beer and diapers.
 Since beer is included in 87.5% of diaper purchases, that indicates a link
between diapers and beer.
PREPARED BY:
GROUP 4

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