Module-2-PPT_GE11
Module-2-PPT_GE11
The
Entrepreneurial
Journey and
Pathways
GE 11 – The Entrepreneurial
Mind
Learning Objectives:
This image displays the phases that a new venture moves through as the idea is developed then created as a prototype.
The prototype is then perfected in preparation for stage 4, when sales are generated.
Growth occurs through an increase in sales of the product.
At this point, in the product life cycle, adding features or enhancements to the product will encourage increasing sales.
This image demonstrates the phases a business moves through from origination through the death of
the business. The yellow line represents sales, or success of the business’s products. We see the most
sales dollars in the growth and maturity phases. At this point, the owner or entrepreneurial team must
make decisions for the rebirth of the business, at which time the business returns to the growth phase.
The life cycle of a venture roughly parallels the life cycle of a person through different stages that span pre-birth
through infancy, youth, maturity, retirement, and then an end or a restart. However, unlike in the human life cycle, the
venture stages do not have to be static or sequential.
Opportunities and Options
A situational opportunity is one that becomes available, depending
on factors such as where you work, your family obligations, your idea or
invention, your unique creative expression, or a recent career search or
job change. The
As you plan your venture, you should consider opportunities in
these areas:
• On the Job
• Family Obligations
• Franchises
• Web-Based Venture
• Work for Hire, or Independent Contractor
• Unemployment
• Purchase
• Frustration
• Serendipity
Selecting a Framework
Four Lenses Strategic Framework
Thank you!