Media and Information

Sources
Media and other information providers play
a central role in information and
communication. Becoming an Information
Literate individual includes understanding
the different media types. There are three
types of media, Print, Broadcast and New or
Digital
Examples ofmedia.
Types of Media:
PRINT BROADCAST NEW MEDIA
Books Television Social Media
Magazines Radio YouTube
Newspapers Film Cellphone
Brochures TV Series Iwant app
Indigenous Media and
Information
•Indigenousknowledge reflects culture and is a
vital communication tool.

•Indigenous media is highly credible due to its

proximity to sources.

•Itserves as a channel for change, education,

and development.
Indigenous refers to native; local;
originating or produced naturally in a
particular region. Knowledge that is
unique to a given culture or society
refers to Indigenous knowledge (IK).
IK contrasts with the international
knowledge system generated by
universities, research institutions
and private firms. (Warren 1991).
Characteristics of Indigenous
Knowledge
•Oral tradition-based communication.

•Information
stored in memory,
exchanged face-to-face.

•Restricted to local community borders.

Indigenous communication refers
to transmission of information
through local channels or forms. It is a
means by which culture is preserved,
handed down, and adapted.
Indigenous media and information
refer to the original information
created by a local group of people. ----
----This also refers to content about
indigenous peoples that may be
distributed through dominant
forms of media or through forms of
communication unique to their
people group.
The following are the importance of
indigenous media and information.
• Indigenous media and information are
highly credible because they are near the
source and are seldom circulated for profit.
• Indigenous media are channels for
change, education, and development
because of its direct access to local
channels.
 Library as an
Information Source
•Libraries provide accurate, reliable, and
peer-reviewed information.
•Books and documents often undergo
strict review and validation.
•ISBN/ISSN registration ensures
adherence to standards.
Library is a place set apart to
contain books, periodicals, and
other material for reading,
viewing, listening, study of
reference, set of rooms, or
building where books may be
read or borrowed.
As to its characteristics, libraries are
known their reliability, accuracy and
value - Libraries of published books are
often considered highly reliable,
accurate, and valuable. Books and
documents from dominant sources are
often peer reviewed. ISSN or ISBN
registration ensures that standards
were followed in producing these
materials
Library is divided into different
sections with their own
functions. Periodical, Archive,
Reference, Circulation,
Filipiniana, Internet section,
etc. are some of the sections in
the library.
Library Sections Overview
•Differentsections cater to
various research needs.

•Includes Circulation, Reference,

Periodical, Archive, and Internet
Sections.
 Library Sections
A. Circulation Section
This section houses and circulates the major
library collection covering the different areas
of discipline. This section adopts the “open
shelf” system, where users can go directly
to the shelf and choose the books they
would like to browse or use. All books in this
section may be borrowed for overnight use.
B. Filipiniana Section
The Filipiniana Collection consists of
publications about the Philippines, in all
its aspects—cultural, political, social,
religious, economic, and others
regardless of author and imprints. The
collection covers a range of reading
materials designed to meet the
instructional and research needs of
library users.
C. Reserve Section
This section houses books, which are in demand
and limited in copies. Also, in process books and
newly acquired books. It adopts the “close shelf
system”. Users are not allowed to enter this
section; they seek the assistance of the library
staff or library assistants. Books in this section
are for room use only and may be borrowed for
one hour; a borrower may extend its use
provided there is no prior request for the book. If
not returned on time, the borrower will be fined
one (1) peso per hour.
D. Reference Section
This section houses a
collection of extensive general
reference materials, which are
intended to be consulted for a
particular question or query,
rather than read thoroughly.
Collections:
gives information about words, spelling, pronunciation,
Dictionaries derivation, usage, meaning, syllabication, current status,
synonyms and antonyms, historical information etc.
Encyclopedias provide background information in all fields of knowledge.
Geographical are described as tools to provide information about geography,
Sources like the atlases, maps, gazetteers, and guidebooks.
Yearbooks and are annual compendium of dates and statistics of a given year,
Almanacs while almanacs are annual publication of statistics and other
information of the previous years.
Handbooks are handy reference sources that provide miscellaneous
information such as addresses, telephone numbers, etc.
Other Reference contain books covering all major field divisions that are
Sources reference in nature for consultation and information
purposes, rather than for circulation. the “open shelf system”
is practiced in this section. Books are for room use only.
E. Periodical Section
This section houses journals, magazines,
newspapers, and other serial literature. Bound
periodicals are cataloged according to DDC
scheme; professional journals are grouped
together according to subject. Lists of topics of
each journal are made available in lieu of
indexing and abstracting. Collections in this
section are for room use only; bound periodicals
maybe borrowed for overnight. Current issues
are displayed on the display shelves.
F. Archive Section
This section houses materials
which depict the history of the
university and researches
made by faculty and staff.
Also, accreditation documents
of the University Library.
G. Internet Section
This section enables
students to have access
information through the
internet.
H. AVR Section
This section provides an audio-
visual support service to
facilitate the teaching and
learning activities of the
university through non-print
collections.
I. E-Library Section
This section enables students to have
access to e-resources from authorized
databases which the university has
subscribed. STARBOOKS and TEC4 ED
resources are also available here. It is
located at the Ground Floor, shared to
other Campus Libraries through the
KSU website and Library Webpage.
J. Law & Graduate Studies
Library
This section houses the Law and
Graduate Studies collection
which specifically cater to the
Law and GS students. It is
located at the ground floor of
the Main Library Building.
K. Special Collections:
a. Kalinga Indigenous Culture and Knowledge Resource Center & Cordillera
Collection.

This collection comprised of materials pertaining to

customs and traditions of the Kalinga people, Cordillera
literature and about indigenous peoples.
b. Gender and Development Collection Corner. This collection
comprised of materials on women and children. It is
located at the Graduate Studies & Law Library.
c. Knowledge Resource This collection
Network-BSP Corner.
comprised of materials pertaining to fundamental
economic concepts and issues affecting the economic
development of the Philippines. It is located at the
Graduate Studies & Law Library.
L. Technical Section
This section is where the processing and maintenance activities of a
library's collection are being done; it involves the following processes:
1. Identification: locating potentially worthwhile items to add to the
collection
2. Selection: deciding which of the identified items to add to the
collection
3. Acquisitions: securing the items for the collection
4. Organization: indexing and cataloging the items acquired in a
manner that will aid the end-user in locating materials in the
collection
5. Preparation: labeling, binding, repairing, conservation, and
otherwise making items ready for (and maintained during) storage in
a manner that allows for easy retrieval and maintenance of what is in
a collection
 Internet as an
Information
•Global
Source
network linking various information
repositories.

•Requires careful validation for accuracy and

reliability.

•Information must be assessed for credibility.

Internet is a vast computer network linking
smaller computer networks worldwide. It
includes commercial,educational,
governmental, and other networks, all of which
use the same set of communications protocols.
As to its characteristics, Internet information
pays attention to reliability, accuracy, value,
timeliness, and authority of the source -
Information found on the Internet may be quite
varied in form and content. Thus, it is more
difficult to determine its reliability and
accuracy.
Accessing information on the Internet is
easy, but requires more discipline to
check and validate. Factual and
fictitious data are often merged
together. Sources always have to be
validated.
To verify information taken from the different sources, take into consideration the
following:
Skills in determining the reliability of information.
Check the author
Check the date of publication or of update
Check for citations
Check the domain or owner of the site or page
Check the site design and the writing style
Skills in determining accurate information.
Look for facts
Cross-reference with other sources to check for consistency
Determine the reason for writing and publishing the information
Check for advertising
Thank You!
• End of Presentation