TREND OR FAD

1.
3D-PRINTING
TREND OR FAD

2.
LOOMBANDS
TREND OR FAD

3.
VIRTUAL PETS
TREND OR FAD

4.
ONLINE BANKING
TREND OR FAD

5.
DENIM JEANS
TREND OR FAD

IT IS SOMETHING
6.
SUCH AS INTEREST OR
FASHION THAT
BECOMES POPULAR
FOR A SHORT PERIOD
OF TIME.
TREND OR FAD

A RECURRENT
7. PHENOMENON THAT
TAKES PLACE OVER
TIME AND GIVES RISE
TO

speculation on the
TREND OR FAD

8. IT IS A PATTERN OF
GROUP BEHAVIOR
THAT LASTS FOR A
LONG PERIOD OF
TIME.
TREND OR FAD

9. IT IS SOMETIMES
REFERRED TO AS
“RAGE OR CRAZE”.
TREND OR FAD

IT IS A PATTERN, A
10. DIRECTION, OR A
MOVEMENT IN A WAY
SOMETHING IS
CHANGING

towards a style or
 GROUP 1

how to
a trend
spot
PESENTED BY STO. NIÑO
How to spot a
trend?
Someone or something starts or causes a trend. A
person who
starts a trend is called trendsetter. The individual’s act
or the event
has attracted attention, earned acceptance, and created
strong
interest and influence on people whose number keeps
increasing as
days go by. The act or event is something different from
what is currently going on
and it becomes “the next big thing”. It demonstrates an
accelerated spread among
various sectors and areas and creates a deep and wide
scope of influence on people,
sectors, and the environment. It leads to change. (Urgel,
2017)
How to spot a
trend?
Let us put it this way, in 1986, the Philippines became
very popular to the world

because of the Edsa People Power Revolution which, as

described by historians, a

perfect example of a successful peaceful revolution.

However, if we will still go a few

more decades back, similar peaceful revolution has also

become very popular in India

by the leadership of Mohandas (Mahatma) Gandhi which

eventually brought India’s

independence in 1947.
How to spot a
trend?
What could have been that trend which developed and
evolved

overtime? Well, obviously those are freedom and

democracy in which we may

consider Gandhi as the trendsetter in India, while the

1986 Edsa People Power may

be attributed to the assassination of the late Benigno

Aquino Jr.

According to futurists (a futurist is one who studies and

predicts the future,

especially based on current trends.) Rehn and Lindkvist

(2013), trendspotting refers
How to spot a
trend?
Trend analysis is based on

trendspotting but it extends this into developing

future scenarios and so they say

that to follow a trend, one must not only be

conscious of what is currently happening

but be wise enough to predict the future. (Urgel,

2017)

Arzadon et.al. (2018) mentioned that trends and

fads are sometimes used

interchangeably, and they are both important for

How to spot a
trend?
However, it is also important to distinguish

the difference between trends and fads to deepen

our understanding of survival and

adaptability. As members of society, we should

know how fads and trends to create

changes in our society. Certain fads and trends are

created by dominant cultures

catering to their own interests. As students, you

should be able to analyze how to

respond to the issues and challenges brought

 GROUP 1

Understanding
the Elements
and

Characteristics
PESENTED BY STO. NIÑO
 ELEMENT OF TREND

1. NUMBER OF PARTICIPANTS
2. PATTERN OF BEHAVIOR
pertains to people who follow a certain
trend which is
refers to a trend that is
started by an individual or a group of
people. The group then grows into a
5. CONSEQUENCES formed from repetitive
refers to the considerable impact or actions of
influence of a trend. Social
community, and eventually swells into networking has become an
national and international societies. encompassing trend that tends to
influence behaviors people.
of online users. With the popularity
of smartphones, users began
subscribing to
3. LONG PERIOD OF TIME various social networking portals
which enable them to post activity
4. CAUSE
statuses and
is one of the crucial elements of a trend photos, and even connect with refers to the starting point of a trend
which means that a celebrities.
which can be an idea, a technology,
trend has to have a long-time frame,
an event or a person. All trends have
sometime running for decades. A trend
beginnings and someone or somebody
may
definitely
experience some ups and downs in
started it
popularity, may fade away, and may
recur.
 Characteristics
of trends
Trends are difficult to study and analyze. Studying them is like predicting the
future and determining what changes may possibly last and thus have wide
effects on society and the people. Just like predicting an incoming rain or
storm, it is quite difficult to measure its impending aftermath. It may yield a
good outcome for the farmers especially when they are in great need of
water for their crops, but at the same time it can also yield damages to
other areas.

Rehn and Lindkvist (2013) mentioned a so-called hierarchy of trends, which

explains why trends seem to have varying reach, effects, and influences on
people.
This hierarchy is a representation of the scale of the development of a
trend. To better
explain this, here is the tabular representation of these characteristics with
some
CHARACTERISTICS
Microtrends Megatrends
Macrotrends Gigatrends
These are These are These are These are
“little things that happen“aggregated
microtrends or more macrotrends
all around us all the time, “trends that
the tiny shifts that occursweeping
in changes
Description
everything from clothes that are affecting that have grown are so
and features
we wear and the snack society.”They provide
we eat to the way we work,major changes that up and moved general that
play, are perceptible
and love.” These trends in the societal level they affect
happen right now and are
out. They are
for a longer period
outright observable.
big, bold and most areas

affect the lives of of human

great swathes of life─ or, at

the human least, more

race.” They can than one

last for decades aspect of life

CHARACTERISTICS
Microtrends Megatrends
Macrotrends Gigatrends
Smartphone Varying Smartphones Internet or
Smartphone which are
Apps/Games the World
Example/s brands dependent on
which are Wide Web
(iPhones vs. the internet.
dependent on which may
android Smartphones
the phones)
be
are widely used

capabilities of Battle for by almost all considered

popularity of people in the as the soul of

a smartphone
these world.
(these almost all
smartphones
apps/games technology.

oftentimes
 GROUP 1

Identifying Parts
of a Whole

and Emerging
PESENTED BY STO. NIÑO

Patterns in
WHAT IS IT
Trends as they grow and evolve tend to influence or give birth to
other trends and become interconnected and interrelated. It was
mentioned in the previous modules that trends are formed from the
combination of things. Thus, a trend has
constituent parts of portions that are interrelated. Their influence, as
well as how
the people adopt them, makes the trend viable, especially the
megatrends and

gigatrends.

Take as example the Japanese animation (animé) trend that is

associated with

several generations spanning decades. In retrospect, Urgel (2017)

WHAT IS IT
WHAT IS IT
Visual culture is another example that we experience today. It was
developed

from various trends─ digital camera, smartphone, internet, Wi-Fi

technology, social

media, mobile apps, computer, fashion, art, photography, to name a

few. Internet

memes, infographics, and sharable videos seemed to be a

microtrend only, but they eventually became a mainstay in
disseminating information. Even large news

organizations and government websites use them. This visual culture

trend which can be considered a megatrend, has evolved further
WHAT IS IT
Remember that microtrends can become macrotrends if they affect
more lives

and societies. Then, macrotrends can become a megatrend if it can

affect a much

larger group for a longer period like a decade. Megatrends can

become gigatrends if

they have everlasting effects and influences. Therefore, it is evident

that the whole

which comprises the large part is made up of small things or parts.

This can be
WHAT IS IT
IDENTIFYING EMERGING
PATTERNS

By simply looking at the previous diagram, you will somehow have an idea
on

identifying emerging patterns of a trend. Urgel (2017) defined pattern as

a design,

shape, form or configuration that emerges from repetitious appearance of

lines,

curves, and behavior. According to him, in the study of trends, repetitive

behavior

that gives rise to an emerging pattern is the main interest.

In order to follow and observe if a pattern emerges out of various events

IDENTIFYING EMERGING
PATTERNS

1. Documentation means being able to record your observations which

you consider

related to any trend. The primary tools for documentation, however

simple, are

notebook and pen. Some opt to use note-taking features or apps on a

smartphone or

tablet. The camera has also become necessary in providing visuals.

2. Archive or Memory is used to easily retrieve any documentation you

have kept.

Notes can be scanned or converted to a portable document format (PDF)

IDENTIFYING EMERGING
PATTERNS

3. Analysis is the stage where examination and combination happen.

Looking for

patterns on prospective trends can be achieved through these methods:

brainstorming, grouping, and crafting combinations. In brainstorming, you

decide

which from your data is important and which can be discarded. Here, you
can

confirm emerging patterns like events becoming more frequent and things
following

a cycle.
IDENTIFYING EMERGING
PATTERNS

Identifying emerging patterns can be used to introduce to individuals,

organizations, and communities change, improvement, transformation and

new

opportunities.

Once patterns are identified, trends are given rational explanations for
their

emergence or existence and are provided with a better understanding of

their cultural

origins.
 Differentiating
Relationships
between Causes
and
Cause Consequences
refers to an agent that brings about a
result or a consequence. A

consequence is always traceable to a cause

which can be a person, thing, principle,

motive, act, or event. There is no cause without

a consequence and vice versa. (Urgel,
Let us try to look at some of the popular fashion trends among the teenagers

these days ranging from hairstyles, clothing, and music preferences to mention a

few. Clearly a number of them, if one will try to observe, were patterned from a

dominant and prevailing trend. To date, Korean fashion trends is quite widespread

in the country. In fact, you can watch from the news almost every beginning of the

year in a certain portion of those news about the fashion trend for the year. In
other
For almost a number of years already, Korean

culture became popular in the country especially among the young. With this, if
we

will look around us, it resulted to the establishments of Korean restaurants, Korean

mini marts which boosted the small – scale entrepreneurship business. In terms of

travel, Korea became one of the popular lists for Filipino tourists.

This cause and consequential aspect of a trend does not only cover the
The string of events characterizing a trend can exemplify the cause-

consequence relationship where one event may lead to another and so on.
A cause

brings about one or more consequences which may be either positive or

negative.

Whatever the results of a cause, the events that are noted in each result
will help

produce a picture of a trend which is studied to be adopted in many life

Understand
ing
Strategic
Analysis
 what is it
As already described in the preliminary above, Aristotle described the
human

person as an “rational animal” which only mean that we humans are the
only beings

capable of reasoning or thinking. This concept was reiterated by the

modern thinker,

Rene Descartes, in his famous “cogito ergo sum” or “I think therefore I

exist” which he
 Strategic Analysis
and Intuitive
Thinking
Strategic analysis Defined
refers to a system or method that requires deliberate,

abstract, and effortful thinking that breaks down a complex problem into
parts.

Deliberate thinking employs a detailed examination of a problem to come

up with a

solution. This involves looking at the context of the problem. The amount
of time and
 INTUITIVE
THINKING
Intuitive thinking is “quick and ready insight” (Webster’s New
Collegiate

Dictionary). It is another approach to decision-making. This is the ability

to

understand something instinctively without the need for conscious

reasoning.

Sometimes, it is referred to as gut feeling, sixth sense, inner sense,

instinct, inner
STRATEGIC
INTUITIVE
ANALYSIS
THINKING
• starts from an idea
Logical • focuses on the
or concept and mind
needed idea or concept
moves on to what
and its attributes
can be associated
• heart centered
with it
• hunch, instinct,
• brain-centered
gut feeling
• hard facts, data,
• spontaneous,
Using Intuitive
Thinking in Social
Each person is engaged in a variety of networks associated with his or her

Networks
multiple roles and interests in the community. According to Arzadon et.al.
(2017),

these networks can be, among others, political, economic, and sociocultural.

Your political networks are composed of relations with government officials,

student government, and community leaders, among others.

The economic networks you belong to cover the manufacturers, agents,

and

sellers of the goods you consume such as those in stores, groceries, markets,
and
Using Intuitive
Thinking in Social
Social networks appear as clusters and support groups of people who share

Networks
similar interests, backgrounds, and real-life connections. They are avenues for

meeting new friends, reuniting with old and lost friends, exchanging gifts and
favors,

and developing cooperation. The community is home to this web of

interrelations and
Another concept in the study of social ties is the center of influence. This is
the person to whom
interconnections people
of people and gravitate around.
institutions. This person
Community refers towho can give
a particular
favors, can
command
geographicand make things
location happen.
with people Examples
living under ofthe
center
sameof influence
set of lawsare and
the
mayor,
recognizing
judge, barangay captain, school principal, and university president, among
others.
common leaders. Studies of community linkages deal usually with who was
His
seenor her influence transcends the boundaries of social networks and thus
reaches
other kinds of networks. A center of influence has many people and
 Thank
For
YouYour
Attention