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2. Communication Processes Principles and Ethics

The document discusses communication processes, principles, and ethics, outlining various communication models such as Aristotle’s, Laswell’s, Shannon-Weaver’s, and Berlo’s. It emphasizes the principles of effective communication, both oral and written, including clarity, conciseness, and audience awareness. Additionally, it highlights the importance of ethics in communication, advocating for integrity and accurate information sharing.

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3 views

2. Communication Processes Principles and Ethics

The document discusses communication processes, principles, and ethics, outlining various communication models such as Aristotle’s, Laswell’s, Shannon-Weaver’s, and Berlo’s. It emphasizes the principles of effective communication, both oral and written, including clarity, conciseness, and audience awareness. Additionally, it highlights the importance of ethics in communication, advocating for integrity and accurate information sharing.

Uploaded by

kyliegracezamudio11
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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Communication

Processes,
Principles,
& Ethics
Prepared by:
Mr. Vicente Mari Mangilaya II
RTU Pasig Branch
At the end of the discussion, you
should be able to:

● Explain the various communication models and


identify the variables involved;
● Determine the principles for effective
communication (oral and written); and
● Recognize the importance of code of ethics in
communication
1.Aristotle’s Communication Model
2. Laswell’s Communication Model
(1948)
Types of Medium
● Face to Face
● Remote (Virtual/Video or Audio)
● Written Communication
● Social Media Communication
● Non-verbal Communication
3. Shannon-Weaver’s Communication Model (1949)
Features of Shannon-Weaver’s
Model
A. Encoder – the machine (or person) that converts the idea into
signals that can be sent from the sender to the receiver.
B. Noise – what interrupts a message while it is on its way from the
sender to the receiver.
● Internal noise – when a sender makes a mistake in
encoding or when a receiver makes a mistake in decoding
the message
● External noise – when something external (not in the
control of sender or receiver) impedes the message
A. Decoder – a device that encodes a message from binary digits or
waves back into a format that can be understood by the receiver.
4. Berlo’s Communication Model (1960)
General Principles of Effective
Communication

1. Know your purpose in communicating.


2. Know your audience.
3. Know your topic.
4. Adjust your speech or writing to the
context of the situation.
Principles of Effective
Oral Communication
1. Be clear with your purpose.
2. Be complete with the message that you
deliver.
3. Be concise.
4. Be natural with your delivery.
5. Be specific and timely with your feedback.
Principles of Effective
Written Communication
1. Be clear about your message/purpose.
2. Be concise.
3. Be concrete.
4. Be correct.
5. Be coherent.
6. Be complete.
7. Be courteous.
Ethics of Communication
Morals influence the behavior of an individual, group, or
organization; thereby affecting their communication.

Some guidelines to follow:

1. Establish an effective value system that will pave the


way for the development of your integrity as a person.
2. Provide complete and accurate information.
3. Disclose vital information adequately and appropriately.

NOTE: Observing a code of ethics is essential!


Do you have any questions?

Reference:

Madrunio, M. & Martin, I. (2018). Purposive Communication: Using English in Multilingual Contexts (1st Ed.). C & E Publishing.

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