비즈니스 영어

경상국립대학교 경영학부 이금희

 UNIT 1 MAKING ENQUIRIES
 Dear… / Yours…
 Dear Mr/Mrs/Ms/Miss should be followed by family name

 If you knows the name, close an email with Yours sincerely,

 If you don’t know the name, close an email with Yours faithfully,
 If you start with first name(someone you know well), close with Best wishes

Ex) Dear Sir or Madam…….. Yours faithfully

 Dear Mr/Ms/Mrs/Miss Smith…….Yours sincerely
 Dear John ……………………………. Best wishes
 UNIT 1 MAKING ENQUIRIES
Asking for and sending information
 Please can you tell/send me…
Please can you send me more information about the…

 Thank you (Thanks) for your email/message/enquiry

 I am attaching / I attach / I have pleasure in attach-
ing…
Thanks for your email dated… I am attaching details
of…
 UNIT 2 BUSINESS
PROSPECTS
Beginning a message
Here are some ways to begin a message.
 We are writing to enquire about…
 We are writing in connection with…
 We are interested in … and we would like to know…

We are writing in connection with your advertisement in the

newspaper yesterday. We would like to know…
 UNIT 2 BUSINESS
PROSPECTS
If you are replying, you can start:
Thank you for your email/letter/fax/call
of(date)
We have received your email/letter/fax/call of
(date)

Thank you for your email of 23 July, asking if we

sell photocopiers.
We have received your fax of 3 June concerning
 UNIT 2 BUSINESS
PROSPECTS
Ending a message
Here are some ways to end a message.
 I look forward to receiving your reply/order/products/etc.
 Looking forward to hearing from you.

If you gave some information in your message, you

can close:
 I hope that this information will help you.
 Please (feel free to) contact me/let me know if you need
any further information.
 UNIT 3 CONTACTING CUS-
TOMERS
Here are some ways to introduce the subject of the
message.
 With reference to … application/fax
With reference to your application for a post as…

 Further to … meeting/conversation/order
Further to our meeting on 16 January…

 With regard to … question/invoice

With regard to your invoice no. 679 for a photocopier, …
 UNIT 3 CONTACTING CUS-
TOMERS
Giving good/bad news
 I am pleased/happy/delighted to tell/inform/advise you
that…
With reference to your application for a post as secretary, I am
pleased to inform you that we would like you to start work
ASSP.

 We/I (are/am) sorry/regret to tell/inform/advise you

that…
Further to your order for some cupboards, I am sorry to tell you
that we have had to increase the price.
 UNIT 3 CONTACTING CUS-
TOMERS
Saying what you can and cannot do.
 We are unable to …
 We are able to …
 We have been forced to …

We are unable to reduce our prices.

We have been forced to raise our prices because…
However, we are able to give you a discount of 5% if
 UNIT 3 CONTACTING CUS-
TOMERS
Giving reasons
 This is due to/because (of)/as a result of …

We are unable to deliver your new order. This is due to the fact
that we have not received your payment for the last order.
 We are able to increase all salaries by 10%. This is because
of/as a result of a rise in sales.
 UNIT 4 WHEN THINGS GO WRONG
Making a mild complaint
 Unfortunately, we have not yet received the filing cabinets.
 Please could you/We would be grateful(appreciate it) if
you could deliver them soon.

Unfortunately, the photocopier that you sold us has broken

down again. We would appreciate it if you could come and re-
pair it without delay.
Unfortunately, we keep receiving letters for X. Please could
you make sure you check the names on the letters.
 UNIT 4 WHEN THINGS GO WRONG
Making a point
 I should like to point out that…
I should like to point out that this is the third time this
month the photocopier has broken down and that you
promised it would not happen again.

 I should like to remind you that…

 I would like to remind you that the parking space in
front of the main door is reserved for the Managing Di-
rector.
 UNIT 4 WHEN THINGS GO WRONG
Warning
Unless/If…not…, we will be forced to…
Unless you pay our bill at once, we will be forced
to cancel your new order.
If you do not park your cars elsewhere, we will
be forced to call the police.
 UNIT 4 WHEN THINGS GO WRONG
Making a strong complaint
 Say exactly what is wrong
It is now over 9 months since we placed this order and we are still
waiting for the cabinets.
 Make a point connected with this
I should like to point out that we have already paid for these cab-
inets.
 Demand immediate action
We must insist, therefore, that you deliver them immediately.
 Give a warning
Unless we hear from you w/in 7 days, we will take a legal action.
 UNIT 5 GETTING THINGS
DONE
Requesting action
 Please could you/we would be grateful(appreciate it) if
you could send us/give us further details about/inform us ASAP/
immediately.

Please could you arrange an appointment for ten o’clock.

We would be grateful if you could send the goods ASAP.
We would appreciate it if you could pay our bill immediately.
 UNIT 5 GETTING THINGS
DONE
Apologizing
 We are extremely sorry for…
 With apologies once again,

 Dear Mr Hawkins
 Re: Order 285

 We are extremely sorry that you have not received our payment be-
fore now. Unfortunately, we sent the payment to the wrong account
two moths ago. I have arranged for a check to be sent to you today.
 With apologies one again.

 [name]
 Purchasing Section
 UNIT 6 MAINTAINING CONTACT
Personal business letters and emails: the opening
 You can talk about the last time you contacted.
It was a pleasure/good to; It was a pity/I am sorry
that
 After each phrase you can add a comment.
It was very interesting to; I was sorry/pleased to…

It was a pleasure to meet you on Thursday. I was sorry to

hear that you had been ill.
 UNIT 6 MAINTAINING CONTACT
Personal business letters and emails: the open-
ing

 When writing to someone you know and be friendly:

I was wondering if you could help me(Requesting
action)
I thought you might be interested to hear
about…(Giving information)
I am afraid we have a small problem(Complaining)
 UNIT 6 MAINTAINING CONTACT
Personal business letters and emails: the close

 Less formal letters/emails often close by mentioning something per-

sonal.
I look forward to seeing you again next time I am in Taipei.
If you are ever in London, please give me ring or stop by
my office.
 You can mention somebody you both know.
Please give me regard to Diana Smith.
 UNIT 6 MAINTAINING CONTACT
Inviting, accepting and declining

 We would be very pleased/delighted if you could join us

at…(Inviting)
 I would be delighted/very pleased to join you at…(Accept-
ing)

 I would very much like to come, but unfortunately…(De-

clining)
 Unfortunately, I will not be able to join you because…
(Declining)
Subjet: Conference on Information Technology
Dear Ms Van Ek
It was a pleasure to listen to you at the training course last month. I
found your ideas very interesting and certainly very useful as we plan our
security measures in the bank.
Thank you very much for the invitation to the workshop next week. Unfor-
tunately, we have a meeting here at the bank on that day, so I will not
able to attend the workshop. This is a pity, because I would very much
like to come.
However, next month we are organizing a conference on Information Tech-
nology here at StorFinans Bank. We would be delighted if you could
speak at the conference, and I know that many people here would find
your ideas valuable. The conference is on Monday 16 from 9:30 to 4:30. We
are only planning the conference now, so we could arrange a time conve-
nient for you, if you can come.
I look forward to hearing from you.
Yours sincerely
 UNIT 7 CUSTOMER SERVICE
Informal business letter and emails
Open with the addressee’s first name
Uses contractions
Uses short, direct phrases
Uses a friendly style and makes personal com-
ments
Signs with his first name(not his title)
 UNIT 7 CUSTOMER SERVICE
Advising customers
 I recommend that you…
 You could…
 You could try mixing equal quantities of our Corn Yellow paint
with our Lemon Yellow paint. This should make an equivalent of
Sun Yellow.
 I suggest you…
 Unfortunately, we don’t have any vacancies now. We may have
a vacancy in January, so I suggest you contact us then, if you
are still available.
 INTRODUCING YOURSELF

AND YOUR TALK
Good morning. My name is… I am…(Greeting, name, position)
Ladies and gentleman. It’s an honor to have the opportunity to address
such a distinguished audience (Greeting)
It’s a pleasure/I’m happy to be with you today (Reference to audi-
ence)
I can see many of you are…(Reference to audience)
I’d like to talk today about/I’m going to explain/inform…(Purpose)
We are here today to decide/learn about…(Purpose)
It will take/This should only last…(Length)
I’ve divided my presentation into the following parts(Outline)
I’d be glad to answer any questions at the end of my talk(Questions)
If you have any questions, please feel free to interrupt(Questions)
 INTRODUCING YOURSELF
AND YOUR TALK
Good morning, Ladies and gentlemen. It’s a pleasure/I’m
delighted to be with you today. My name’s Gordon Matthews
and I’m in charge/I take care of corporate finance at our
headquarters here in Brussels. We are here today/My pur-
pose is to review/go through some key figures and to outline
financial strategy over the next five years. So what I intend
to do is to break down/divide this presentation into three
parts/sections: first, the financial review; second, the op-
tions facing us, and finally, the strategy I propose. If you
have any questions, please feel free/don’t hesitate to in-
terrupt me, but I should also say there’ll be an opportunity/a
chance to discuss issues at greater length/in more depth af-
ter my talk.
 LINKING THE PARTS
And finally, I will come to the people – our most important asset. OK, let’s
start with the history. Standard started…
… So we’ve had a pretty eventful 60 years or so. Anyway, I’ll leave the his-
tory there. If you’re interested, you’ll find …
… So, let’s turn now to a brief overview of our main markets. If you look
at this chart, you’ll see our slice of the pie, …
By the way, you may have seen the story in the news today about our
main competitor, Manton. It seems they’re …
So, we’ll have to wait and see how the market reacts. Anyway, let me get
back to what I was saying about new markets…
…And that brings me to the final part of this short introduction to Stan-
dard, and that is to talk about our people. ...
… So, before I go on, are there any question about our personnel policy?
 ENDINGS
Signaling the end
Before I finish, let me briefly summarize the main issues.
Before I finish, let me just run over the key points again.

Concluding
As you can see, there are some very good reasons…

Closing
Thanks for your attention/listening.

Inviting questions
Any questions?
 ENDINGS
Before I finish, let me just summarize the main issues
for my presentation/run over the key point again.
Firstly, on the product side, there’s the questions of
diversity of product range, Secondly, on the market-
ing front, we need to review our distribution network.
And Thirdly, on the personnel side, we need to look
at the sort of employer we are, and want to become.
So, I suggest we look at things in that order: product,
distribution, and people. Hopefully this will help us to
agree on a clear way forward. Thanks for Listening/
Thank you for your attention. Any questions?
WRITTEN LANGUAGE
 CHANGES INTO SPOKEN LANGUAGE
 I’d like to talk today about the costs and benefits of intro-
ducing job sharing. What I aim to do is to provide the nec-
essary information for us to make a decision within the next
two months. I have divided my talk into the following
parts: firstly, we’ll look at the financial implications; then,
we’ll turn to working practices; and finally, we’ll look at so-
cial effects.
 So, let’s start with the financial implications. We have
carried out a detailed study of personnel and associated
costs. And we have seen that, from a payroll point of view,
10% of staff choosing to job share will mean no actual in-
crease in direct salary costs. However, we need to be
aware that there will be additional costs in administering
salaries.
 EMPHASIZING & MINIMIZING
 Emphasizing
 Strong adverbs intensify adjectives: We’ve had an extremely good
year.
 Adverb can be total, very strong, or moderate.
 TOTAL: absolutely (fantastic), completely (awful), entirely (depress-
ing)
 VERY STRONG: extremely (good), very (bad)
 MODERATE: fairly (safe), reasonably (expensive), quite (cheap)

 Minimizing
 It seems we will have to delay the delivery.
 We’re going to reduce our staff a bit.
 Perhaps we should consider resigning.
 There might be another way.
 I tend to think we stop now.
DELIVERY AND STYLE
Thanks for Listening!