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Experiment 3 Dt

The document discusses consumer expectations for beauty apps, highlighting the need for user-friendly interfaces and personalized recommendations. It emphasizes the benefits of integrating a virtual try-on system in Nykaa, which enhances the shopping experience and encourages purchases. Survey findings indicate that users who utilize this feature are more likely to buy products and appreciate the app's offerings.

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Snigdha Gooty
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2 views

Experiment 3 Dt

The document discusses consumer expectations for beauty apps, highlighting the need for user-friendly interfaces and personalized recommendations. It emphasizes the benefits of integrating a virtual try-on system in Nykaa, which enhances the shopping experience and encourages purchases. Survey findings indicate that users who utilize this feature are more likely to buy products and appreciate the app's offerings.

Uploaded by

Snigdha Gooty
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 9

A I R E C O M M E N D AT I O N F O R

COSMETICS ​
2

CONTENTS
o Consumer expectations

o Consumer segmentation

o Benefits of including virtual try-on system in


Nykaa

o Survey findings

o Empathy map

o summary
CONSUMER
E X P E C TAT I O N : ​

•Customers expect beauty apps to have a user friendly interface


and intuitive navigation.​
•They also expect to provide personalized recommendations
based on their individual preferences .​
•They expect detailed and accurate information about the
products available on the app.​
CONSUMER
S E G M E N TAT I O N​

• Consumer segmentation involves dividing a


target market into distinct groups based on
specific characteristics ,behaviours, or preferences.​
• This helps businesses tailor their marketing
strategies to better meet the needs of each
segment.​
• We need to use a mix of quantitative data ,
surveys, and qualitative research to gain a
comprehensive understanding of our target
audience.​
5

BENEFITS OF INCLUDING
V I R T U A L T R Y- O N S Y S T E M
I N N Y K A A :​

# AI can enable users to # By using facial recognition


virtually try on different and augmented
cosmetic products such as reality technologies , users can
makeup , hairstyles, or see how different
even skincare treatments.​ products would look on them
before making a purchase.​

Crypto: investing & trading


6

SURVEY FINDINGS:​
Analyzing data: Feedbacks:
o We have • Users who utilize
thoroughly analysed the the feature are
survey data to identify more likely to make
patterns , trends , and a purchase.​
correlations.​
• It attracts new
users or
encourages repeat
visits.​
• It positively
influences
shopping
Crypto: investing & trading
experience for
the customers.​
Says Thinks
7

-user friendly interface -I appreciate its wide selection of


- I find this app convenient
- and trust beauty and wellness products, user-
worthy for purchasing beauty -
friendly interface, and frequent
products. discounts.
- I cant find some products in the app - it would be better if the ordered
and also sometimes the delivery gets product is delivered at the given
delayed. time .
- virtual try-on system can give me -If I can see how the shades look on
better understanding about the me virtually, I'll know if they suit
product. me.

-I need user-friendly interface, easy navigation,


and secure payment options. -I feel positive about the platform due to it's
attractive discounts.
-personalized recommendations based on the
products I prefer. -I feel frustrated or disappointed due to
occasional issues.
-I need a tool or feature that allows me to
simulate and visualize how different shades -I feel excited to know how I’ll appear after

Needs
appear on me. applying different shades through virtual try-

Feels
on .
S U M M A RY
# Adding virtual try-on to Nykaa enhances the customer experience
by allowing users to virtually test beauty products before purchasing.
# it also promotes a more seamless online shopping experience for
customers.
THANK
YO U
Team:
- Snigdha gooty
- Ushodaya namala
- Yaswanthi G
- Tanisha vernekar

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