PRESENTED BY: HITESH MISHRA(108) PRIYANKA THAKUR(109) SEEMA GUPTA(110) RUHI PALANDE(111) COLLEGE: LN INSTITUTE OF MANAGEMENT & TECHNOLOGY

Established in 1929 1st brands - Parle Glucose and Parle Monaco Market leader in many products 35% share of the total biscuit market. 15% share of the total confectionery market. 14 manufacturing units for biscuits & 5 manufacturing units for confectioneries Parle has largest such manufacturing units in India Annual turnover 2000 crores. It has provided its products to the mass with the affordable range.

Parle Products has been India's largest manufacturer of biscuits and confectionery, for almost 80 years. Makers of the world's largest selling biscuit, Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and great taste. With a 40% share of the total biscuit market and a 15% share of the total confectionary market in India, Parle has grown to become a multi-million dollar company.
Parle has 10 mother units in India and more than 50 CMUs (Contract Manufacturing Units).

Parle is the company in world which runs on its own capital. All production is done in their own plants. They have their own machines for manufacturing of packaging and printing material.

Established in 1929

1st brands Parle Glucose and Parle Monaco

Market leader in many products

40% share of the total biscuit market

14 manufacturing units for biscuits & 5 manufacturing units for confectioneries has largest such manufacturing units in India turnover 2000 crore

Parle

Total It

has provided its products to the mass with the affordable range.

In 1929 a small company by the name of Parle product emerge in India while Under British rule. A small factory was set up In suburbs in Mumbai to manufacture sweets and toffees A decade later it as up graded to manufacture biscuit as well. Since then the Parle name has grown in all direction. won international fame and has been sweeting people live all over India and abroad apart From factories in Mumbai and Bangalore parley also has factories in bahadur garh(HARYANA) and neemrana (RAJASTHAN).which are largest confectionary plant in country seven manufacturing unit and fifty one manufacturing units on contract.

70%market share in glucose biscuit is captured by Parle-g as compare to Britannia tiger (17-18%) I T C Sun-feast 8-9%. Last year sell is 35 billion Recognized by iconic white and yellow wax paper or wrapper with depiction of young girl covering the front. Parle derived from the name of the Indian railway station Vileparle near Mumbai. Primarily eaten as a tea time snacks.

Raw material is brought from the suppliers.

First the raw material is kept in Quarantine then send for testing.
Then the raw is undergoing 3 tests: A. Physical test: - They measure the quantity of raw material & send to the supplier. B. Chemical: In this the raw material are treated various indicators which detect the adulterants in raw material. C. Biological: They check whether there are some microorganisms present in the raw material. If found in less quantity they add edible preservatives or else it is send back to the supplier.

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Parle - G Hide and Seek Krackjack Hide & Seek Milano Magix Digestive Marie Monaco Parle Marie Kreams

Milk Shakti Parle 20-20 Cookies Goldenarcs Nimkin Kreams Gold Chox Monaco Jeera

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Melody Kismi Gold Mango Bite Orange Candy Kaccha Mango Bite Xhale Poppins 2 in 1 Eclair Kismi Toffee

Golgappa Kisme Toffee Bar Melody Softee Mazelo Parle Lites

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Musst Bites Jeffs Cheeslings Musst Stix & Musst Chips Sixer Sixer Zeera

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Primary Market
Kids- Fond of Fruit Juice; Teens- More Experimental; Youth- Experimental and

Working People; Housewives; and Elderly people.

more buying power;

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Secondary Market

Travel Industry Airlines, Railways and local transport systems. Recreational- Movie theatres,Malls,etc.

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Hygiene is the precursor to every process at Parle. From husking the wheat and melting the sugar to delivering the final products to the supermarkets and store shelves nationwide, care is taken at every step to ensure the best product of long-lasting freshness. Every batch of biscuits and confectioneries are thoroughly checked by expert staff, using the most modern equipment hence ensuring the same perfect quality across the nation and abroad. Concentrating on consumer tastes and preferences, the Parle brand has grown from strength to strength ever since its inception. The factories at Bahadurgarh in Haryana and Neemrana in Rajasthan are the largest biscuit and confectionery plants in the country. The factory in Mumbai was the first to be set up, followed soon by the one in Bangalore, Karnataka. Parle Products also has 14 manufacturing units for biscuits and 5 manufacturing units for confectioneries, on contract.

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Largest manufacturer of biscuits since 80 years Quality, nutrition and great taste. Faith and trust More than 1500 Wholesalers an 1.3 Million retail outlets Example of marketing brilliance for Competitors 65 % of Glucose Biscuit market.

Appeal to all income groups Low and mid range price segments Value for money Strict cost control at every point in supply chain

Market Penetration strategy Value pricing The value for money positioning helps generate large sales volumes for products. Profit margin for distributors is 4% and for retailers is 10-12% Parle G is available in Re 1,Rs 2, Rs 4 to Rs 25 packet Rs.4.00 for the last 25 yrs Increase in price by mere 50p

Low profit margin. Decrease in weight per biscuit. Bulk purchase of raw material. Reduced wastage- 1% of the 115 tones. Increased productivity. Availability in remote places. Avoid sophisticated packing. 100g pack costing Rs 4 has net weight of 93.5g from Jan2008. Parle-G has seen the variation in sales due to increase in price. By mere 50 paise in 1995.

Strengths
Diversified product range, Parle Brand Extensive distribution network. Low and mid price range Catering to mass, Better understanding of

Weakness
Dependence on retailers & grocery Stores for displaying diversified Parle Products on shelf, induce impulsive

consumer psyche

buy Dependence on Parle G (flagship brand)

Opportunities
Estimated annual growth of 20%

Threats
Hike in cost of production due to hike

Changing consumer preference, Increasing demand for sugar free, Diet biscuit,

in Raw material cost Increasing distribution cost Local bakery products Entry of various new entrant, ITC etc

Parle Products with its wide platter of offering of biscuits and sweets like Parle-G, Krackjack, Monaco, Melody, Mango bite and many others since 1929 is also actively engaged to change & uplift the social face of India. As a part of Corporate Social Responsibility Policy Parle is keenly involved in the overall development of younger generation with focused endeavor to built New Face of India and spread happiness & joy all over. Parle Centre of Excellence as an institution is dedicated to enrich the lives of people through conducting various cultural programs across all region to facilitate the all round development of the children. Every year, Parle organizes Saraswati

Vandana in the state of West Bengal during the festival of Saraswati Puja, inviting
schools from all across the state to participate. The event is one of much fanfare and celebration, keeping alive the culture and traditions of ages. Our involvement in cultural activities has seen the inception of Golu Galata in Tamil Nadu, held during Navratri. Its gives a platform to all the members of a household to showcase their creativity and being judged by immanent personalities. Thousands

of families participate and celebrate the occasion on a grand scale.

Parle The world of Happiness.

HAVE PARLE-G WITH CHILLED WATER