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Consumer Behavior Realme

The research explores why students at Catanduanes State University prefer Realme phones, highlighting affordability, quality, and storage capacity as key factors. The study shows high satisfaction among users, with suggestions for improvement in camera quality and software updates. Realme's popularity stems from positive recommendations from friends, family, and social media.

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Renalyn Gomez
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19 views17 pages

Consumer Behavior Realme

The research explores why students at Catanduanes State University prefer Realme phones, highlighting affordability, quality, and storage capacity as key factors. The study shows high satisfaction among users, with suggestions for improvement in camera quality and software updates. Realme's popularity stems from positive recommendations from friends, family, and social media.

Uploaded by

Renalyn Gomez
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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MINI CONSUMER

RESEARCH
REALME PHONE
BRAND
Presented by Group
Research Objective:

• To understand why students prefer


Realme brand over other mobile
phone brands
Background Information
Realme is a Chinese smartphone brand
founded in 2018 by Sky Li, a former vice
president of Oppo. Initially, Realme operated
as a sub-brand of Oppo, but it later became
an independent company.

Mission and Vision:


• to provide high-quality smartphones
with advanced technology and stylish
designs at affordable prices.
• the brand aims to cater the needs of
young consumers who seek powerful,
fashionable, and budget-friendly devices.
Background Information

Key Features and Innovations:


1. Fast Charging
2. High-performance processors
3. Impressive cameras
4. Stylish Designs

Achievements and Awards:


5. fastest- growing smartphone
6. Best budget smartphone
Research Methodology
Sampling method: Purposive sampling
-Selected participants who met the specific
criteria.
Data collection methods: Qualitative - Interviews or Interview
questions.

Sample Questions:
• What makes Realme different from other smartphone brands?
• What is the reason choosing Realme?
• What source of information influenced you to choose Realme?
• What is the overall satisfaction level of Realme user?
• What are the areas of improvement of Realme phone brand?
Survey Questions:
Data
Presentation
and Analysis
 Demographics

• The survey respondents are students


from Catanduanes State University,
with 15 out of 30 respondents using
Realme phones.

• The age range of the respondents is


between 18 and 24 years old.
 Brand Preference

• Realme is the most preferred brand


among the respondents, with 15
users.

• Other brands mentioned include Vivo,


Oppo, Techno, Samsung, iPhone and
Infinix.
 Reasons for choosing
Realme

• The top reasons for choosing Realme


include its affordability, good quality,
and large storage capacity.

• Some respondents also mentioned


that Realme offers better
performance and features compared
to other brands.
 Reasons for choosing
Realme Series 1 Column1 Column2

11 respondents

9 respondents

8 respondents

6 respondents

73% 4 respondents
60%
53%
40%
27%

Aff ordability Good Quality Large Storage Bett er Performace Other Reasons
Capacity
 Sources of Information

• The most common sources of


information that influenced the
respondents’ decision to choose
Realme include recommendations
from friends and family, social
media, and online reviews.
 Sources of Information
Friends and Family = 8 respondents
Social media = 6 respondents
Online Reviews = 5 respondents
20%
Other sources = 3 respondents
53.3%

33.3%

40%

Friends and Family Social Media


Onlne Reviews Other Sources
 Satisfaction Level
• The majority of Realme users (14 out of 15)
reported being satisfied with their purchase,
citing good value for money and overall
satisfaction with the phone’s performance. Satisfied = 14 respondents
100.00% 12
Neutral = 1 respondent
90.00%
Dissatisfied = 0 respondent
10
80.00% 93.3%
70.00%
8

60.00%

50.00% 6

40.00%

4
30.00%

20.00%
2
6.7%
10.00%
0%
0.00% 0
Satisfied Neutral Dissatisfied
 Areas for Improvement
• Some respndents suggested that Realme could
improve its camera quality, durability, and software
updates.
Camera Quality = 6 respondents
Durability = 4 respondents
13% Software Updates = 3 respondents
Other areas = 2 respondents
40%
20% Camera Quality
Durability
Software Updates
Other Areas
27%
 Overall Exerience
• The majority of Realme users reported having a
positive overall experience with their phone,
citing its usefulness for gaming, social media,
and daily tasks.
Positive = 14 respondents
Neutral = 6.7%
Negative = 0%

Negative

0.00%

Neutral

6.70%

Positive

93.30%
0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 90.00% 100.00%
These findings suggest that
Realme is a popular choice among
students at Catanduanes State
University, with its affordability, good
quality, and large storage capacity
being major factors in its appeal.
However, there are areas for
improvement, such as camera quality
and software updates.

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